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August 31st, 2009

Picking the right pricing – Gene Higa Tip of the Week

Posted by Gene Higa

Gene Higa is a destination wedding photographer based in San Francisco, but he’s got great tips for all kinds of photographers. In today’s Tip of the Week, Gene talks about package versus a la carte pricing. He prefers packages, which help streamline his business, but offering a la carte can also help upsell packages.

“We also have a la carte pricing so they can see the value of each package.”

Be Part of the RESOLUTION: Gene has some great tips lined up, but we’re always eager to hear what you’d like to know more about. Leave your questions in the comments (with a link to your website, of course) and Gene will be happy to respond.


  1. August 31st, 2009 at 8:12 pm

    Big topic for wedding photographers Gene! When I talk to photographers I stress two things: pricing and workflow! Once you have these two things down you can really start to grow your business.

    One suggestion…when starting your business be careful on your packaging. If you are including an album in each package, realize that you will be producing that in the off season and paying for it then! We have instituted the a la carte method and call it perfect pricing™, which is really more of a commercial structure. We charge for our time to shoot and edit the event, the clients can purchase products a la carte after they see the images. When we work we get paid…so when they want an album, it is charged for at that time or a print or a dvd of images. Shooting 50 weddings this year…I can’t imagine having to produce 50 albums on someone else’s time schedule.

    Looking forward to next weeks post :)

  2. August 26th, 2012 at 11:49 am


    This was very beautiful and tsfaetul as opposed to many other sessions where babies are put in bowls, boxes on plates or whatever. This is natural and so much more beautiful!!

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