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March 17th, 2009

Art Wolfe: A new business model in the face of faltering stock sales

Posted by liveBooks

World-renowned conservation and fine art photographer Art Wolfe is in the process of reinventing his business model — upgrading to a liveBooks website and selling his stock images directly through a Photoshelter account that is linked to it. Art will be contributing to RESOLVE regularly, but we couldn’t pass up the opportunity to record a few words of wisdom while he was visiting last week. We shot the short interview below with Art and Jim Martin, executive director of Art Wolfe Inc. and an accomplished photographer himself, near our San Francisco office.

When Art started to see diminishing returns from stock sales years ago, he reworked his business around selling images himself through his website. Understanding that “fur and feathers” stock photography was not sufficient to keep his business afloat, he also did what many photographers are now learning the value of — he diversified. On top of stock and print sales, Art is also reaching millions of viewers through his TV show Travels to the Edge and is reworking his workshops for more intimate, challenging classes.


  1. March 17th, 2009 at 6:29 am

    RESOLVE — the liveBooks photo blog » Art Wolfe: A new business model in the face of faltering stock sales | The Click

    […] Check it out here. […]

  2. March 18th, 2009 at 8:16 pm

    Mike Bruckner

    Thanks all… It’s nice to see and hear where modern times hits the road in regard to the photo buisness. Seeing buisness trends and acting on them is how to survive and keep your passion fresh. Thanks… I really enjoyed the information.

  3. March 19th, 2009 at 2:57 pm

    Adriana Mullen

    Thank you for posting this info, I think his work is just stunning.

  4. April 8th, 2009 at 3:59 pm


    It does not surprise me that sales have been declining at Getty. That business model has worked against photographers for some years now. It always appeared that Getty had shareholders interests at heart and forgot about looking after their photographers. I admire Art for his reinvention. He was always bigger than Getty.

  5. April 17th, 2010 at 12:51 pm

    Allen Mass

    Thanks for the helpful information.

  6. October 12th, 2011 at 10:19 pm

    Visit Art Wolfe’s gallery if you’re in Seattle ‹ The PhotoShelter Blog

    […] Posted date: March 18, 2009  |  1 Comment Tweet // Miki Johnson wrote a story about (and conducted a video interview with) Art Wolfe and Jim Martin, released yesterday on the […]

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