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Business concepts are only intimidating if you let them be. The photo industry is stereotyped as being business averse. Ironically we’re better suited for it than most people. We look outside of the box to solve photographic problems every second of every day. So why should we fail to apply the same thought process when it comes to business issues? All we need to do is learn a bit more about that other world. Not unlike we do when we research an assignment we’re about to shoot.

A few months ago I wrote a comprehensive piece about the current economic situation and how it relates to photographers. In it I touch on an explanation about where the economic crisis came from. But this video makes my simple explanation look like hieroglyphics requiring a Rosetta Stone. If you transact anything more complicated than buying a beer, stop what your doing and watch this video (by Jonathan Jarvis, as part of his thesis work in the Media Design Program, a graduate studio at the Art Center College of Design).