A collaborative online community that brings together photographers and creative professionals of every kind to find ways to keep photography relevant, respected, and profitable.
Want us to find an answer to your question? Interested in becoming a contributor?Email us
After all the lead-up to WPPI in Las Vegas last month, it seems strange that it’s really over. But as I look into the rear view mirror, I see it getting smaller and smaller as we drive our brand forward toward new product launches and what will likely be a healthy wedding season.
This was my first WPPI and everything that I was told to expect turned out to be true. The crowds were massive, the energy was high, the sessions were informative, and Las Vegas was the perfect town (and the MGM Grand the perfect locale), to host the event.
Unlike Imaging USA in Atlanta last January, Pinhole Pro’s presence at WPPI was as an integrated brand beneath liveBooks, Inc. and alongside Fotomoto. For the most part those who were looking for us managed to find us just fine, and when they did they were pleased to note that all of the Pinhole Pro products they’d come to love were on display to touch and feel.
You Asked. We Delivered.
WPPI also marked the unveiling of our brand new Horizontal Panoramic album, which is now available in Pro Studio. Log on to check it out now. You can even save 25% off it and all other Pro Studio product through April 15th when you use promo code PROWPPI. Enjoy!
All-Star Speaker Lineup
We were fortunate enough to have a wonderful lineup of speakers at this year’s event, including Wedding Photographers Stacie Kirkwood, Barrie Fisher and Jared Platt, commercial photographers Michael Grecco and Mark Wallace, and liveBooks CEO Andy Patrick. Our own Patrick O’Connor walked attendees through all the great custom tips and tricks available to all of us in Pro Studio, and Fotomoto Product Manager Piam Kiarostami spoke about the benefits of Fotomoto. Speaking of which….
Start Selling with Fotomoto
Trade shows are nothing if not an opportunity to sample and demo product, and one of our major points of discussion at WPPI was the integration of Fotomoto into liveBooks websites. It was great to see booth attendees’ faces continually light up as we showed them how they can sell photos through their liveBooks websites for free. Think of it as an extra source of revenue that you can set and forget.
For a sample of what I’m talking about, visit Jared Platt’s site and click the ADD TO CART button at the bottom of the screen. If you like what you see, and I think you will, I’d be remiss if I didn’t let you know that you can now save 50% off a Professional predesigned liveBooks website, which includes the integrated Fotomoto shopping cart option, by visiting liveBooks.com and entering promo code LBWPPI at checkout.
Our next major industry event will likely be the PhotoPlus Expo in New York in October, but we are looking into creating a trimmed down booth experience for smaller shows throughout the spring in summer. Please be sure to ‘Like’ us on Facebook and check our Events tab to stay abreast of our upcoming appearances.
Joe Franklin is the Director of Marketing at liveBooks and Pinhole Pro. When he’s not sending emails, optimizing landing pages and organizing events, he’s running the trails of the SF East Bay Regional Park district or shooting photos of whatever catches his eye.
When we are defining our company’s branding identity, we often create a design based on our preferences. We like red and such our identity becomes a red logo. Or, the trend color is turquoise and the website becomes turquoise. The problem with creating branding identity based on these preferences is that it is built on the surface of a business. This type of identity doesn’t represent what runs deep in our business.
Want to build a strong brand that best represents your business? Sit down and define the following:
From here, work to define the identity that will draw people to your company. Powerful identity will work to link the customer’s eye with your business inside and out.
Branding is so much more than your logo, website, and stationery. It is in the way you answer the phone, the way you dress for a meeting, the way you present your porfolio. Branding that is carried through all aspects of your business will create a consistent experience for your customer. It is this consistent experience that makes your brand strong. These factors are what makes a brand become instantly recognizable and highly valuable.
Wanna learn more? Visit Sage Wedding Pros’ blog for more on mission statements, values, and branding.
It’s hard to pass up on buying new gear, new equipment. There is always something cool and cutting edge out there. And, we feel compelled to keep up with our competition. We hope this will improve our work, give us something unique to offer the client. So, we purchase and run with it…. Only for a few months… Until the next big thing.
The client could care less. Sure – they want quality and they want delivery. But ultimately, there is only ONE thing the client cares about: YOU!
The client wants to know that you are listening and want to meet his or her needs.
The client wants a RELATIONSHIP.
We all want this. We all want to know that whomever we hire for whatever we need is listening to what we say. We take our car to the mechanic. Do we care what tool he is using to fix the thinga-majigger? Nope. All we care about is that he is listening to our needs. We care that he is trustworthy and dependable and is quoting us a fair price for the work done. We want to know that he is looking out for our best interest. I had a mechanic like this when I lived in LA. I still dream of driving my broken down car 3000 miles cross-country just to have John do the repairs. Why? Because I know he listened to me. And, I trusted him. And, I liked the guy. I wanted (and still want) to do business with John.
When you stop to think about this, the client’s needs are quite simple. The client wants a relationship with YOU. Sure, your work will impress him. You bet that she’ll want to know you can deliver. But ultimately this all boils down to WHO YOU ARE. Are you listening to him? Are you helping them? Are you kind? Are you trustworthy? Are you fun?
We are in the business of selling relationship, nothing more.
Wanna learn more? Visit Sage Wedding Pros’ blog for more on sales to the wedding and event industries.
Hundreds of up-and-coming wedding photographers have already tweeted this statement to the world on emerge Photo Contest’s Twitter page in hopes of becoming one of 15 winners in the emerge Photo Contest.
Emerge is designed to give new wedding photographers a way to showcase their work, and for this reason, it is operated differently than most photo competitions. Emerge gives each entrant their very own website to feature an entire wedding photo story by submitting up to five photos in each of the categories: wedding preparation, details, venue, the kiss and favorite wedding. You’re submitting multiple images – not just one!
So why should you enter? We thought you’d ask so here are four reasons why you should break away from the crowd and emerge:
1) Exposure – The top five winners receive a coveted listing on The Knot, the web’s leading wedding planning site, one write-up in RANGEFINDER magazine as an Editor’s Choice, a profile on RESOLVE, plenty of Twitter and Facebook buzz and more.
2) Cool prizes – A Sony camera and lens worth nearly $3000, shootQ, Pictage and liveBooks accounts for one year, Think Tank gear, Induro Tripod Kit and plenty of others. Visit the emerge website for the complete listing.
3) Low entry fee – You’re entering to win thousands of dollars in prizes and some fantastic exposure for a low entry fee of $29. Go to www.emergephotocontest.com to get started now.
4) Exposure – did we mention that already? The value of ‘exposure’ to the modern photographer… priceless
The last day to enter is May 31st, and that is less than two weeks away. Are you ready to emerge? If so, check the official rules to register – and away you go. And for all of you experienced photographers, what are your words of advice for these emerging wedding photographers? Please share your thoughts in the comment section below.
There are few areas of photography that are as crowded right now as the world of weddings. The portrait and wedding photography market has grown exponentially in recent years, and with more shooters shifting in from other shrinking markets, that trend is likely to continue.
For those emerging photographers who are passionate about wedding photography but don’t know how to distinguish themselves from the growing crowd, we’re happy to announce emerge, a new contest for emerging wedding photographers — and not just because it’s the brainchild of liveBooks ;)
The emerge Photo Competition is special because it gives photographers the opportunity to tell an entire picture story through multiple images, uploaded into website portfolios in five categories: wedding preparation, details, venue, the kiss, and favorite wedding. Winners will also receive a full suite of tools to help them get their business off the ground and take it straight to the stratosphere.
A panel of wedding industry leaders and magazine photo editors will crown 15 winners total, three in each category, who will receive a prize package worth $1,400, including:
a one-year subscription to a liveBooks predesigned website,
a one-year subscription to a Pictage account,
a one-year subscription to a ShootQ account,
a 2011 WPPI VIP pass,
a Think Tank Photo Belt,
and a $100 Asuka Book gift card.
The top photographer in each category will also receive an advertising package from TheKnot.com valued at $1,200 and a professional photography kit from Sony valued at $2,000.
Check out more details here. Deadline for entries is May 31, 2010 and we’re looking forward to announcing the winners soon after. Good luck!