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Keith Ketchum 11

Keith Ketchum is travel, lifestyle and action sports photographer. He obtained his degree in Studio Art from University of North Carolina Wilmington (UNCW) where he drew, painted, designed, and focused in photography. He has worked for clients such as Travel + Leisure, ESPN, New York Post, Rolling Stone Italy, Surfline, Free People, Engadget, Freesurf, KaiKini, Jawbreaking, Slide, Kauai Lifestyle Magazine, Indie Swim, and ESM. To see more of his work, visit his liveBooks8 website: www.keithketchum.com.

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I got my start in photography through surfing. I traveled most winters to get away from frigid North Carolina, where I’m from, and would bring a cheap film camera, a couple of surf boards and a journal. Eventually disappointed with the quality of work I was producing at such beautiful location led to an investment in better equipment. This in return led to a decent portfolio and my first official staff photography job with a surf, art, music, and fashion magazine. That was a fun job. It was an eclectic group of creatives from different outlets coming together to form a quality publication. What started as a regional magazine eventually went world wide for a couple of issues. This all happened while I was studying studio art (drawing, painting, photography, design, etc) at UNCW. The magazine lasted until shortly after I graduated college before dying, like most print does, but by then I was established shooting fashion, weddings, assignments from other publications, fine art, and had a little studio space. My wife and I moved Kauai for a change, to settle down and start a family. It was always one of those places that felt more like home than home. I always called it my neverneverland. It’s also hard to take a bad photo here. We’ve been here for a few years now and I’m extremely happy with my work and the people I get to work with on the island and from around the world.

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Q: How would you describe the aesthetic of your website in three words?

KK: Clean, effective, and quality.

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Q: How often do you typically update your website?

KK: I try to keep things fresh on my blog and depending on how busy I am, I skim back over the recent assignments posted there and pick the best few images from my website. Sometimes I update every month and sometimes a few months go by before I’m able to sit down, catch my breath, have a glass of wine and go over recent work with Bimini, my wife, asking which images she likes best.

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Q: How do you choose the photos you display on your homepage?

KK: Homepage images are like the teaser trailers of your website. They are very important and extremely difficult to decide on. You want to get the audience interested with composition and color (a.k.a.: eye candy) without giving too much away. You want to show what you do but only slightly. They have to click a few buttons to get the full effect. I also try to pick generic images that people can put themselves in. So, slightly pulled back vs. up close and personal.

kauai wedding photographer, kauai fashion photographer, kauai photographer, keith ketchum, keith ketchum photography, hawaii photographer, hawaii fashion,

kauai wedding photographer, kauai fashion photographer, kauai photographer, keith ketchum, keith ketchum photography, hawaii photographer, hawaii fashion,

Q: What is your favorite new feature of liveBooks8?

KK: It’s hard to narrow down one favorite new feature about liveBooks8. I love how simple and designs are. They are clean and they let the images do the talking. The Scaler quality is amazing. I also love how easy it is to update, enter metadata, upload, view the mobile version, jeez…like everything.

kauai wedding photographer, kauai fashion photographer, kauai photographer, keith ketchum, keith ketchum photography, hawaii photographer, hawaii fashion,

Q: What’s one piece of advice you’d offer to someone designing their website?

KK: My advice for most anything art related, website included, was given to me when I was young from photographer Aaron Chang. “Less if more”. Many art instructors in college would eventually give the same advice. I think over time and I came to realize the true meaning of it, but those would be the wise words passed down from creatives I look up to. “Less is more”.

Have a website you’d like us to feature? Email us at social@livebooks.com.

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Founded by Jack Glasser in 2005 with the taking of one senior graduation portrait, Glasser Images has grown and continues to grow into the future. This is driven by Jack’s passion for photography, creativity, and entrepreneurship as well as his vision for the company. To see more of Glasser Images, visit the liveBooks8 website: www.glasserimages.com

The goal of Glasser Images is to provide outstanding, personalized service and create quality and creative images that captures personality.
With a fresh, new, and modern perspective, Glasser Images creates and captures unique images. Whether in need of wedding photography and video, senior graduation pictures, family photos, or commercial photography and video, Glasser Images has a simple style and approach with a common goal – quality work.

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Q: How would you describe the aesthetic of your website in three words?

JG: Clean, simple, and smart.

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Q: How often do you typically update your website?

JG: We try to update with fresh images and featured posts every few weeks. If I have an idea to enhance the site, I update the site with the idea right away or write it down to implement at a better time.

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Q: How do you choose the photos that you display on your homepage?

JG: I choose at least one image from each of our photographers. I also wanted images to be eye catching, go together, and have the right colors.

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Q: What is your favorite new feature of liveBooks8?

JG: The customizability which has allowed me to display more information in an organized way in order to showcase our services better and connect services and/or pages together (i.e. wedding photography and engagement photos, links to the contact page, etc.)

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Q: What’s one piece of advice you’d offer to someone designing their website?

JG: Don’t wait for it to be perfect or else you will never get it launched. A website should be an organic and changing marketing tool that changes based on your customers and the market.

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Have a website you’d like us to feature? Email us at social@livebooks.com.

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Elizabeth Craig is a Beauty, Boudoir, and Fashion Photographer based in Pittsburgh, Pennsylvania. Her work ranges from weddings to portrait photography. She specializes in boudoir photography – capturing ordinary women in extraordinary ways. During her photoshoots, women of all ages are made to feel like super models while having their hair and make-up done professionally. To see Elizabeth’s work, visit her liveBooks8 website: www.elizabethcraigintimates.com

I am a mother, wife and photographer. My husband taught me everything “photography” 12 years ago. We began shooting weddings together, which we still do today. About 7 years ago, I began photographing beauty and boudoir portraiture and fell in love. This is my primary focus now and I get to live everyday doing what I love.

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Q: How would you describe the aesthetic of your website?

EC: Clean and simple. I wanted the focus to be on the photography and nothing else, which is why I hired liveBooks to custom-design my site for me.

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Q: How often do you typically update your website?

EC: Usually about 4 to 5 times a year. Sometimes more.

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Q: How do you choose the photos that you display on your homepage?

EC: The ones that get an immediate good reaction when seen for the first time. The ones that have a clear and powerful connection in the eyes and that are visually interesting.

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Q: What is your favorite new feature of liveBooks8?

EC: Definitely that it has an HTML5 responsive platform and has a very user-friendly site editor. I like that I can get things changed on my site quickly so I can save time. That’s huge.

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Q: What’s one piece of advice you’d offer to someone designing their website?

EC: Keep it very simple and all about the photos. Doesn’t matter how awesome your logo is if your photos aren’t being displayed properly! It should be incredibly easy to navigate and clutter-free.

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Have a website you’d like us to feature? Email us at social@livebooks.com.

Lifestyle and Wedding photographer Karen Hill (based in New York City) fills a unique niche by bringing an angle of fine art to portraiture and event photography. Her photos are absolutely stunning, elegant, and classic – much like her website design. We thought her site would be perfect to showcase this week and we can’t wait for you to see it!

Read on to hear what she had to say about her site’s creation and the great advice she has for people getting started on creating their websites. Don’t forget to see more of her gorgeous site and photos at www.karenhill.com!

Karen Hill

Q: How would you describe the aesthetic of your website in three words?

KH: Classic, Elegant, Timeless, and Modern (I came up with four.)

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Q: How do you choose the photos that you display on your homepage?

KH: I chose a recent image that I think best represents my work overall. For the portfolio page, I chose to do a grid to highlight each portfolio. I love how this page turned out. Hopefully it will intrigue prospective clients, wedding planners, and editors to click to see more!

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Q: How often do you update your website?

KH: I update my website a few times a year as I have new work I want to share. I find keeping my website fresh is very important to me, as well as to my potential clients as my work is ever evolving. We often spend time looking at my site together and talking about their wedding and their favorite images. This gives me a lovely window into their sensibilities and helps me to plan the photography timeline with them.

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Since I use a bunch of different cameras, both digital and traditional film, I like to hear which images speak to them the most so that I can talk about the different cameras I use to prepare our shoot. For instance, two very distinctive cameras I use are the Holga and the Widelux. These are very specialized cameras that do one thing. The Holga is a plastic camera and has a square, very ethereal look to it while the Widelux is an extra wide panoramic. The Widelux is great for overviews and dramatic shots, but it’s not a formal portrait camera. So for instance if a client doesn’t love the Holga’s ethereal, somewhat blurry look, I know to focus on a different camera like the Rollei or the Hasselblad, which are also square format cameras. But the Widelux is one of those cameras that everybody seems to love.

Karen Hill

I also point out that the Holga and the Widelux are not my main cameras but that I shoot a roll or two throughout the day. My main cameras are the Contax 645 and the Canon 5D Mark III. Clients often want to distinguish between digital and traditional film images, so it’s helpful for this. In the end they are engaging me to make beautiful photographs that reflect their day but I do love having a conversation with them as well, I think it gets couples excited about the photography. I truly love to think that the photography just “happens.” That feels so romantic to me and to some degree it’s true; but weddings and portrait sessions take on a personality and energy all their own. It’s important to key into this essential element but to also keep in mind the images your client has engaged you to capture. I spend a good amount of time planning each shoot to develop the photography timeline and make sure all of the requested images are in the timeline. This collaboration is key for me and my website really helps get the conversation going. In January, when the studio is a little slower, I usually refresh the whole site to reflect what’s new and what’s relevant now. This year, that meant a whole new look for us. Prospective clients, wedding planners, and editors seem to love how it turned out!

Karen Hill

Q: What is your favorite feature that liveBooks offers?

KH: My favorite feature is the editSuite. It allows me behind-the-scenes access, so to speak, and be in charge of image placement and image updates. I love this feature so much! Secondly, working with one of liveBooks’ web designers, Ryan. He gets it. This was our second redesign that we’ve worked on together and he’s awesome. And finally, SEO, keywording, and stats.

Karen Hill

Q: What’s one piece of advice you’d offer to someone designing their website?

KH: Just do it, the rest will follow. It’s definitely a labor of love that is your most important business tool and should feature your very best and brightest work at all times.

Karen Hill

Have a website you’d like us to feature? Email us at social@livebooks.com!

Guest Blog Post By Chris Humphreys

In late 2010, an old high school friend contacted me asking if I’d be interested in shooting sports. He worked for USA Today Sports Images and they were in need of more shooters out in Denver. Up to that point, my business had been focused almost exclusively on weddings and I had virtually no experience shooting sports. However, the idea of trying something different appealed to me, so I made the leap by purchasing a Canon 400mm f2.8 and bravely entered a whole new world.

To say the experience of going out to shoot sports is different than shooting weddings is, well, quite the understatement. In both activities you attach lenses to cameras, you dial up exposures, look through your viewfinder, and hit your shutter to take pictures. And while there’s also the pressure to perform, knowing that you don’t get a second chance if you miss a critical  moment, that’s about where the similarities end. Whereas at weddings you are constantly interacting with the bride and groom, family, wedding party, and guests, at a professional sporting event interacting with a player is likely to get your credentials revoked. I’m always amused when folks ask me if I “know” Peyton Manning once they find out I photograph Broncos games from the sidelines. (The answer to that question is a resounding “No.”)

Further, at weddings you of course want to dress up nicely, in order to look professional and blend in with the crowd. On the other hand, with sports, it’s safe to say that I’ve never exactly worn a suit and tie to a game. In fact, I have an old tattered ripped up pair of jeans I refer to as my “football jeans.” I only wear them for football since I end up kneeling in the grass on the sidelines at a lot of Broncos and college football games and I would never want to subject a good pair of jeans to the punishment those take over the course of a season.

Despite all the differences between weddings and sports, I wholeheartedly profess that shooting sports has made me a better wedding photographer. Here are some of the things that I’ve learned (or become much better at) since shooting sports.

Anticipation

Without a doubt, this is probably the biggest lesson you must learn when you start heading out to professional sporting events. If you only expect yourself to be able to react to what is happening instead of anticipating it happening ahead of time, you will almost always be a step behind the action. Professional sports simply move too fast to expect yourself to react to what’s happening. You have to be constantly thinking ahead to what is most likely going to happen and where you need to be, before the play even begins. For instance, if I’m shooting baseball and there are runners on bases, I don’t usually follow the ball once it’s hit. I move my lens to where the final play is going to be. The speed of the game is simply too fast to try and follow with your lens.

Chris Humphreys

With football, if it’s 3rd down and 20 yards to go, I’m thinking like a defensive coordinator and am probably going to follow the best wide receiver on the field with my lens because I know there’s a very good chance the ball is going to him. If I try to keep my lens trained on the ball from the time the quarterback has it to the time the wide receiver catches it, I will miss the play 95 times out of 100.

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It’s amazing just how many times I’ve applied this lesson to weddings. When I’m photographing toasts at a reception and I’m listening to a funny story the father of the bride is telling to the crowd, I begin to anticipate at what point in the story everyone is about to laugh. And when that happens I’m already focused on the couple’s faces to capture that moment.

Chris Humphreys

Or when the bride is walking down the aisle and I quickly move my camera to capture the groom’s reaction to seeing his bride for the first time, I’m also out of the corner of my eye looking to see if the mother of the groom is reacting to her son because there’s a very good chance the groom’s mom is probably more focused on her own son at that moment than the bride walking down the aisle. Who knows, if you’re lucky maybe the mom even gets out of her seat to give her son a hug as he tries to control his emotions.

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These aren’t hard things to do, but they take practice, and more than anything they require a photographer to always be aware of what’s going on around him/her and thinking several steps ahead.

Stop Complaining About the Rules

I’ll admit as a wedding photographer I’ve privately rolled my eyes after getting a lecture from the “church lady” who tells me that I can only photograph from behind the last pew, that I can’t use flash, or that I can’t even be at the bottom of the aisle for when the bride comes down the aisle. After all, I want to provide the best photographs I can for my client and these “silly” rules keep me from doing that. If you start photographing sports however, particularly at the professional level, you’ll realize that you’re constantly restrained by rules. Rules about where you can shoot from. Rules about where and when you can move. Rules about what you can do with the images on the internet (and particularly social media). Rules about how some photographers from some agencies can shoot in specific sports, and photographers from other agencies can’t. Each league has it’s rules and beyond that every venue has certain rules as well. Some make total sense, others seem very arbitrary.

For instance, at Coors Field photographers can only walk on the field from one photo well to the other after the top of the 4th inning (photo wells are the on-field position in baseball where photographers shoot from – usually located next to the dugout). Any other time you have to walk up the stairs to the concourse and carefully weave yourself through the throngs of people as you make your way around the stadium, and then proceed to walk down the stairs (again dodging more throngs of people) to the photo well on that side. But why is it only after the top of the 4th inning can you make the much easier and quicker transition from one side of the field to the other? Why not after the top of the 5th? Or the bottom of the 7th? What difference could it possibly make? Other MLB baseball stadiums don’t have that restriction on photographers. Why does Coors Field find it necessary to make photographer’s lives harder?

I’ve come to the realization that these are simply dumb questions to ask. The fact is it doesn’t matter. Those are what the rules are and if you want to photograph at that venue you follow the rules. Period. (Breaking rules while photographing sports is never a “better to ask forgiveness than permission” type of situation. Always, always, always ask for permission if you think there’s even a chance you might be breaking a rule at a sporting event at the professional or collegiate level.) If you’re lucky enough to photograph a higher profile event such as an All Star game, a Superbowl, or a Conference Championship game, fully expect even more rules to magically appear. Again, just accept them and learn to live with them.

Most importantly, figure out how to create stellar images working within the rules. Because while you’re focused on complaining about the rules, some other photographer is focused on figuring out how to make great images working within the rules.

Chris Humphreys

Tell the Story of the Day

Maybe this seems obvious, but for those who have been shooting weddings for years and who feel they’ve “seen it all” it’s very easy to get into a rhythm and go on auto pilot and to get the predictable shots you know work well and look good. In doing that though, you may completely miss capturing what the really important images are to the bride and groom because you’re just busy focusing on the poses and the types of images you’re used to getting.

One big misconception is that sports images are just about capturing amazing action shots. Certainly, that’s a part, but it’s not everything, You have to be aware of what happened during the game. Editors at newspapers and sports outlets expect you to know what ongoing story lines are going on with a team and who the most important players are for that game. It’s important to note that doesn’t always mean the star players. It could be the small forward who came in off the bench and managed to get a triple double. Or the right fielder who normally isn’t a star hitter and bats eighth in the lineup, but today had 4 RBIs and scored the game winning run.

Chris Humphreys

Sometimes the story of the day is told in an emotional moment (either happy or sad). Capturing emotions and reactions are a huge part of sports photography and unlike at a wedding where photographers tend not to shoot the rare moment when someone is upset or disappointed (because what kind of bride wants to see images of people looking sad at her wedding), those types of moments tell the story in sports just as well as images communicating victory or triumph.

Chris Humphreys

Chris Humphreys

Sometimes, it’s about going a step further and trying to find that unusual image that tells the story of the day that you think other photographers aren’t capturing. This is particularly important with sports where you want to try to do something to differentiate yourself from the dozens of other photographers capturing the exact same event. Back during the 2013 AFC Conference Championship game, I captured an image of a Broncos cheerleader making snow angels in the confetti after her team’s victory celebration. There were easily over 30 photographers photographing the game, and so coming up with a truly unique image that not many other of the highly talented experienced photographers would have captured that communicated the Broncos winning was difficult, but that’s the job.

Chris Humphreys

At a wedding there aren’t usually 30 other professional photographers that you’re competing with to get great images (hopefully not anyway!) but that should have no less impact on our desire to capture wonderfully unique images that tell the individual story of each couple. At one wedding I was at, the bride’s father had passed away when the bride was quite young and her grandfather was not only like a father figure for her, but clearly one of the people she was closest to in the whole world. Had I simply gotten stunning pictures of the bride and groom, but had failed to get great images of the bride and her grandfather, I would have completely failed at my job that day.

Chris Humphreys

Sometimes the story of the day doesn’t revolve around a person or a specific relationship, but is instead something that goes wrong or unexpected like the weather. No matter what it is, if it has an impact on the day or is something you think the bride and groom will remember when they thing back on their wedding, make sure you have a picture that tells that aspect of the day.

Chris Humphreys

Regardless of whether you ever have the opportunity to shoot sports, the important point is to step out of your comfort zone and try shooting something completely new. You might surprise yourself and discover new lessons for how to better photograph a subject or genre you’ve been covering for years.

Based out of Denver, CO, Chris Humphreys travels across Colorado and the rest of the United States photographing weddings for discerning couples who want their weddings captured in such a way as to be true to who they are.

In addition, when Chris isn’t photographing brides and grooms, he also freelances for USA Today Sports Images. Chris’ images have been featured in Sports Illustrated, USA Today, ESPN.comCNN.com, The LA Times, The Chicago Tribune, and Late Night with Jimmy Fallon among others.

Chris is also a sought after speaker and teacher for other photographers.

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Emmy-award winning destination wedding photographers Chris+Lynn travel all over the world taking gorgeous, colorful, and highly expressive images. Their website is so unique and romantic that we absolutely had to feature it this week.

Check out their full site – www.chrispluslynn.com because we absolutely love it – and we’re sure you will too!

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Q: How would you describe the aesthetic of your website in three words?

C+L: Emotive, bold, and handcrafted.

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Q: How do you choose the photos that you display on your homepage?

C+L: Our clients are couples headed on the literal and emotional journey of having a destination wedding, so our photography is about capturing that – the true adventure of love! We choose images that reflect the authenticity of travel, adventure, and love.

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Q: How often do you update your website?

C+L: We try to update galleries with fresh images every two months.

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Q: What is your favorite feature that liveBooks offers?

C+L: The ease of updating in the editSuite is great and we love the incredible customer service.

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Q: What’s one piece of advice you’d offer to someone who is designing their website?

C+L: For us, designing a website is a constant work in progress! Understanding this and having a platform where you can continually and easily update and tweak the site is important. Another tip we found valuable was to aim for maximum impact when choosing your images – and design your site to heighten that impact.

Contact

 

Keep up with their destination weddings and adventures on Instagram @chrispluslynn & Twitter @chrispluslynn.

Have a website you’d like us to feature? Emails us at social@livebooks.com!

 

Here at liveBooks, we love providing creative professionals with the tools they need to express themselves, their brand, and their work. We are starting up a new weekly series where we will feature a different liveBooks website each week with details from the site’s owner about what went into its creation. We look forward to seeing the amazing things each of our clients can do with their liveBooks site!

This week we are featuring Mike Adrian, a destination wedding photographer who travels throughout Hawaii, California, Mexico, and Canada.

Mike Adrian Headshot

Q: How would you describe the aesthetic of your website in three words?

MA: Clean, Elegant, Romantic.

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Q: How do you choose the photos that you display on your homepage?

MA: Photos need to represent a powerful moment of connection between the couple. I want potential clients to be able to place themselves in the photo – let them feel that this can be their moment too.

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Q: How often do you update your website?

MA: Photos are generally updated every three months. Galleries are added or removed based on location, venue, or event style.

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Q: What is your favorite feature that liveBooks offers?

MA: The customer support is the best. I can have ideas for the website and the technical team is there to make the ideas become a reality. The ability to update the look and feel of my site based on my business needs is amazing.

Check out more of Mike’s site here: www.mikeadrianweddings.com

 

Interested in having your website featured? Email us at social@livebooks.com.

April 4th, 2013

A Look Back at WPPI

Posted by liveBooks

After all the lead-up to WPPI in Las Vegas last month, it seems strange that it’s really over. But as I look into the rear view mirror, I see it getting smaller and smaller as we drive our brand forward toward new product launches and what will likely be a healthy wedding season.

This was my first WPPI and everything that I was told to expect turned out to be true. The crowds were massive, the energy was high, the sessions were informative, and Las Vegas was the perfect town (and the MGM Grand the perfect locale), to host the event.

Unlike Imaging USA in Atlanta last January, Pinhole Pro’s presence at WPPI was as an integrated brand beneath liveBooks, Inc. and alongside Fotomoto. For the most part those who were looking for us managed to find us just fine, and when they did they were pleased to note that all of the Pinhole Pro products they’d come to love were on display to touch and feel.

You Asked. We Delivered.

WPPI also marked the unveiling of our brand new Horizontal Panoramic album, which is now available in Pro Studio. Log on to check it out now. You can even save 25% off it and all other Pro Studio product through April 15th when you use promo code PROWPPI. Enjoy!

All-Star Speaker Lineup

We were fortunate enough to have a wonderful lineup of speakers at this year’s event, including Wedding Photographers Stacie Kirkwood, Barrie Fisher and Jared Platt, commercial photographers Michael Grecco and Mark Wallace, and liveBooks CEO Andy Patrick. Our own Patrick O’Connor walked attendees through all the great custom tips and tricks available to all of us in Pro Studio, and Fotomoto Product Manager Piam Kiarostami spoke about the benefits of Fotomoto. Speaking of which….

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Start Selling with Fotomoto

Trade shows are nothing if not an opportunity to sample and demo product, and one of our major points of discussion at WPPI was the integration of Fotomoto into liveBooks websites. It was great to see booth attendees’ faces continually light up as we showed them how they can sell photos through their liveBooks websites for free. Think of it as an extra source of revenue that you can set and forget.

For a sample of what I’m talking about, visit Jared Platt’s site and click the ADD TO CART button at the bottom of the screen. If you like what you see, and I think you will, I’d be remiss if I didn’t let you know that you can now save 50% off a Professional predesigned liveBooks website, which includes the integrated Fotomoto shopping cart option, by visiting liveBooks.com and entering promo code LBWPPI at checkout.

Our next major industry event will likely be the PhotoPlus Expo in New York in October, but we are looking into creating a trimmed down booth experience for smaller shows throughout the spring in summer. Please be sure to ‘Like’ us on Facebook and check our Events tab to stay abreast of our upcoming appearances.

Joe Franklin is the Director of Marketing at liveBooks and Pinhole Pro. When he’s not sending emails, optimizing landing pages and organizing events, he’s running the trails of the SF East Bay Regional Park district or shooting photos of whatever catches his eye.

November 9th, 2010

What is Branding?

Posted by Michelle Loretta

Many people think that branding is a logo, a website, and some stationery.  In actuality, branding is the feeling that people have when they come into contact with your business.  It is a combination of your company’s mission statement, core values, principles, philosophies, and reputation.  Your branding identity – the logo, website, etc. – is the imagery that represents your brand.  Branding identity can have a very powerful impact on the emotion of your customers and potential customers.

First Things First

When we are defining our company’s branding identity, we often create a design based on our preferences.  We like red and such our identity becomes a red logo.  Or, the trend color is turquoise and the website becomes turquoise.  The problem with creating branding identity based on these preferences is that it is built on the surface of a business.  This type of identity doesn’t represent what runs deep in our business.

Building Your Brand

Want to build a strong brand that best represents your business?  Sit down and define the following:

  • What is your mission statement?
  • Who are you?  What is your business about?
  • What are you values and your company’s values?
  • What do you want to be known for?
  • What is your specialty?

From here, work to define the identity that will draw people to your company.  Powerful identity will work to link the customer’s eye with your business inside and out.

Go Beyond Branding Identity

Branding is so much more than your logo, website, and stationery.  It is in the way you answer the phone, the way you dress for a meeting, the way you present your porfolio.  Branding that is carried through all aspects of your business will create a consistent experience for your customer.  It is this consistent experience that makes your brand strong.  These factors are what makes a brand become instantly recognizable and highly valuable.

Wanna learn more?  Visit Sage Wedding Pros’ blog for more on mission statements, values, and branding.

September 16th, 2010

Selling Relationships

Posted by Michelle Loretta

It’s hard to pass up on buying new gear, new equipment.  There is always something cool and cutting edge out there.  And, we feel compelled to keep up with our competition.  We hope this will improve our work, give us something unique to offer the client.  So, we purchase and run with it…. Only for a few months… Until the next big thing.

Guess what?

The client could care less.  Sure – they want quality and they want delivery.  But ultimately, there is only ONE thing the client cares about: YOU!

The client wants to know that you are listening and want to meet his or her needs.

The client wants a RELATIONSHIP.

We all want this.  We all want to know that whomever we hire for whatever we need is listening to what we say.  We take our car to the mechanic.  Do we care what tool he is using to fix the thinga-majigger?  Nope.  All we care about is that he is listening to our needs.  We care that he is trustworthy and dependable and is quoting us a fair price for the work done.  We want to know that he is looking out for our best interest.  I had a mechanic like this when I lived in LA.  I still dream of driving my broken down car 3000 miles cross-country just to have John do the repairs.  Why?  Because I know he listened to me.  And, I trusted him.  And, I liked the guy.  I wanted (and still want) to do business with John.

When you stop to think about this, the client’s needs are quite simple.  The client wants a relationship with YOU.  Sure, your work will impress him.  You bet that she’ll want to know you can deliver.  But ultimately this all boils down to WHO YOU ARE.  Are you listening to him?  Are you helping them?  Are you kind?  Are you trustworthy?  Are you fun?

We are in the business of selling relationship, nothing more.

Wanna learn more?  Visit Sage Wedding Pros’ blog for more on sales to the wedding and event industries.

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