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Lou Bopp is a talented photographer, director, and producer that is currently based in New York City and St. Louis. Recently, Lou has worked to craft a new director’s reel. With years of experience in the field and wonderful insight, Lou details the struggles and successes of creating a great production below.
To see more of Lou Bopp’s fantastic portfolio, visit his site at www.loubopp.com.
It’s all about the croissant.
My new director’s reel is long overdue. Creating fresh work and sharing it with prospective clients is vital. Curating said work is not the easiest – I would much rather be shooting. However, I work with awesome people and having others to bat around ideas with, from the perspective of great editors, makes a world of a difference. Ralph Waldo Emerson said it best, The field cannot be seen from within the field.
When it comes to my directorial approach, whether I’m working off a creative brief, a board or run & gun, I’m always on the lookout for serendipitous moments. As I am often hired to shoot both motions & stills, I direct in a manner that compliments one another. The train of thought and overall conceptual vision are about the same. However, the implementation is a whole other ballgame. Screw it up, and you risk losing the brand message and the project becomes discombobulated. Finding the right DP is paramount and pivotal. Same with producers, location managers etceteras even the catering. Because at the end of the day, no matter how great the final piece is, the client may only remember a stale croissant. Great producers are key.
In this reel, you’ll see projects from Hershey Chocolate, The Aalsmeer Flower Auction in Holland, which is the busiest floral market in the world, Mississippi tourism, a disaster mitigation firm, CSpire, a telecommunications firm, a company called USG that probably made the ceiling tile that you’re sitting under, Traders Point Creamery, FM Global, a huge solar farm on the Mexico border and more.
I’d like to thank the awesome folks at rukus post who were instrumental in making this cut. I hope that you enjoy!
With nearly 100 million iPad, iPhone and iTouch devices in use across the planet, liveBooks’ CMO John Philpin was recently interviewed by TWiP host Frederick Van Johnson to find out how liveBooks is responding to the lack of Flash on those devices. As it turns out, it’s all under control. In the podcast, John and Frederick explore our new iPhone and iPad settings, which are now available to all customers through the liveBooks editSuite.
Frederick and John also discussed how liveBooks plans to advance along with the ever-changing world of technology that we are part of today – and what it all means to you as a liveBooks customer and a creative professional.
Miki Johnson: Tell me a little about what you learned when you were teaching, photographing, and writing all at once. It seems that your work at TCI brings all those skills together.
David Bathgate: The short answer to this is that it’s improved my own communication skills with a camera and in words. Mentoring students draws on skills I’ve acquired and brings things I’ve learned through experience to a more conscious level. From here, I can better analyze what I see in student images at TCI and thus be more constructive in the critiques and advice I give.
MJ: What was your initial goal for starting TCI and where do you see it going?
DB: My initial and continuing aim is to offer an alternative to increasingly more expensive “on-location” photo and video workshops. One of things that will be changing soon, however, is the temporal format for courses. Instead of continuing with our original and current four- and six-week offerings with a set start and end date, students will be able to enroll and begin their course immediately — whenever they want.
Our new “subscription” system will provide students with two, four, or six months (Mentor Program) to complete each course’s six assignments and upload them to the TCI website for instructor comments and critiques. Additionally, students will have course-related access to their instructor throughout their subscription period and be able (for an additional fee) to obtain a full portfolio review of their work and arrange an hour-long Skype appointment to discuss their course progress in full.
TCI’s new approach is designed to take optimum advantage of the internet’s on-demand convenience and real-time capability. We are confident the change will add great functionality and robustness to our already proven “virtual classroom” experience.
A strong social networking component is also in the works. With this, both those establishing a free on-site account with us, as well as currently enrolled and past students, will be able to upload photos and/or video to a personal gallery and communicate with a group of like-minded people.
What the future holds for the TCI depends to large degree on the evolution of the internet itself. Our goal here is to make our classrooms as real as possible and to have our courses deliver not just a valuable educational experience, but and enjoyable one, too.
Still another avenue we are pursuing is that of accreditation. To this end, we’ve already opened discussions with several universities in the U.S. and Europe and hope to add “college credit available” to our brand soon.
MJ: Were there other online classes when TCI was launched? What are the advantages to the students and instructors of online classes?
DB: We actually began with a “beta” version of TCI in mid-2005. At that time there were a couple of online schools offering photography courses of the “basic” kind or not involving instructor interaction at all. The TCI groundstone was laid to offer instruction not only to newcomers, but also to serious amateurs and aspiring professionals. These are our roots and from this we continue to grow, as technology and the internet offer ever more fertile ground for our evolution.
For TCI students this means guaranteed educational value, as well as an enjoyable experience void of the cost, scheduling, and time-consuming hassle of making one’s way to a distant photography or videography course or workshop.
For TCI instructors, the venue and its rich functionality means being able to teach a course successfully and interactively from just about anywhere on the planet. Instructors can access their courses while on assignment or from the comfort of their very own studio. No need to allocate large blocks of time for teaching.
For example, I can critique student assignments and answer questions from a wifi hotspot in Dubai’s International Airport while in transit. Then when I arrive at my assignment destination in Kabul, Afghanistan, I can connect my laptop to a guesthouse ethernet cable and continue the process of running a “classroom” in an effective and efficient manner. For everyone — students and instructors — online, interactive teaching as TCI does it is a great alternative for anyone seeking quality, professionally-led photography or video production learning experience.
MJ: What are a few of the most important things for visual storytellers to understand about the market right now and in the near future?
DB: The most important thing as I see it, is to begin thinking beyond the traditional outlets for visual storytelling like magazines and newspapers. It’s becoming nearly cliche, but it’s true. Costs of production and evaporating advertising revenues are driving these long-established venues to extinction. By consensus, the internet is the “new frontier” for publishing — and rightfully so. Its speed, its expansiveness, and its accessibility yields far more room for all sorts of publication and exposure potential. This is where I want to take The Compelling Image into the future.
Throughout the recent digital revolution in photography, I have continued to shoot film, but there is one area where I have happily adopted new lightweight digital capture — audio. With the technology jumping leaps and bounds, audio that previously required large, complex recorders can now be captured on small digital recorders, perfect for the kind of multimedia storytelling that I’m exploring.
I’ve been intrigued with the advance of multimedia in the last few year, and especially how it can be used to enhance the art of storytelling. I have a deep respect for still photographers moving into video — like Tim Hetherington with his award-winning documentary Restrepo — but I’m not ready to turn in my viewfinder for a video camera yet. What feels right to me right now is the multimedia slideshow.
You see, I love to write and I enjoy the process of preparing a script to accompany imagery. The multimedia slideshow allows me to go one step beyond the still image with regards to storytelling, but still aligns with my belief that still images are more powerful than moving ones.
My first dabble in multimedia, I decided to create a slideshow (above) of my black-and-white fine-art project on Chinese Turkestan in an attempt to reach a wider audience. In my visits to the region several times a year for the last several years, I began recording audio with a small hand-held recorder. For the slideshow’s audio I used a “Call to Prayer,” essentially a man who stands on the top of the mosque and calls everyone to come and pray several times per day. It is something I hear all the time while working in the region and I thought it was fitting.
My goal here was never to produce a “news” piece or include various clips of audio with fuller storytelling. I wanted to create a space for the viewer to fully experience the still image. For that reason, the sequencing was incredibly important, and difficult. I payed particular attention to composition and flow, and I’m still working on it, since the project itself is not yet complete.
One of the exciting things about this first foray into multimedia is starting to think about how this slideshow can support the still images in terms of publicity and marketing. For instance, I integrated the slideshow into my presentations at a few universities and galleries during a recent trip to the U.S. I was very pleased with both the impact of the slideshow and the feedback I received. Remembering that the end goal is to have my images reach the widest possible audience, I believe an audio slideshow contribute to that in many ways.
I have several more videos currently in production, including ones with a narrative as well as more audio from locations. You can follow the process on my blog.
Since completing the Future of Photobooks project in January, Andy Adams from FlakPhoto and I have received many positive responses and even opportunities to speak publicly on the topic. We’re very happy that the project struck such a chord with so many people, and want to take this opportunity to thank everyone who participated, either by writing a blog post, adding their comments, hosting a discussion, or helping to promote the project. We quite literally couldn’t have done it without you.
As a way of signing off and wrapping things up, I want to share a presentation I created for my APA talk on our Future of Photobooks project. My goal was not to tell people where photobook publishing is or is not going. As many of our contributing bloggers pointed out, that’s an impossible and somewhat unhelpful prediction to try to make.
Like the project itself, the main goal of my talk was instead to expand people’s ideas of what a photobook COULD BE in the future, by showing them some of the more fascinating concepts that were unearthed during our month-long cross-blog discussion.
Most of those concepts live online, and include embedded videos, clickable comics, microsites, and eBooks. For that reason I chose to present the information not in a PowerPoint or Keynote presentation, but directly on the Web, using a Tumblr blog. You can see the full Future of Photobooks presentation here — I’ve also added my notes from the evening to help explain the significance of each example.
Although Andy and I are turning our attention to other projects, we are still dedicated to advances in photobook publishing and hope the dialogue we have fostered here will continue around the Web and the world. Please share your questions and thoughts on the FoPB Tumblr, in comments on the RESOLVE posts, or with us directly.
Name: Josh Maready
What kind of photography do you specialize in?
I shoot mostly fashion and portraiture, but I feel really connected to photojournalism and documentary. I like capturing pieces of history that otherwise might have been lost or forgotten.
Personal project name and short description
Pic-A-Pet: This is a slideshow and interview with Mr. Madonna, the owner of a small plant and pet store named “Pic-A-Pet” in my hood in Inwood, at the very top of Manhattan.
When and why did you start it?
My old apartment was right above where the super put all of the trash overnight before he put it out on the street, and because of it there were always some stray flies that found their way in. I got pissed and went on a search to find some Venus fly traps that led me to Pic-A-Pet. I loved that place ever since I first walked in.
I have soft spot for old stores — the dirtier and more cluttered the better. Those places are so full of stories and have so much soul, you know? I instantly wanted to take pictures of that place and hear some of those stories, so I grabbed my camera and voice recorder and sat down with the owner, Mr, Madonna. Sadly, he had Stage 4 cancer and died a couple of weeks after our interview. It’s pretty amazing to think that because of the interview I did, a few of his stories will always be alive. That’s powerful stuff.
Do you have a particular image you are especially drawn to so far?
From this story, I like two images the most: a portrait of Mr. Madonna smiling and a picture of his cluttered cash register that he told me he hasn’t used since the first day he opened. In the portrait, maybe it’s the smile he’s wearing, even though I knew he was in pain, or maybe the sunlight hitting the dust on his glasses. The register, to me, is a perfect summary of everything I love about old stores.
What has been the most challenging thing about the project?
The most challenging part was the editing. I sat down and talked with Mr. Madonna for almost an hour and a half. So taking all of those stories and condensing them into 10 minutes was tough.
What has been the most rewarding thing about it?
Just what I said earlier — to know that I was a part of keeping someone’s legacy alive is a huge honor. Mr. Madonna was loved by so many people. And even though this is a small and unworthy tribute for such a good man, at least it’ll give people a taste of what he was like.
In your ideal world, where would this project end up?
I hope this ends up in front of the eyes of people who appreciate the stories of the unknown heros of the world as much as I do.
Do you recommend personal projects to other photographers, and why?
Totally. I try to find time to fuel the creative fire by shooting things that really mean something to me. This project was time consuming and finding free time is hard. Freeing up time is usually hard to justify. But to look back and feel like I’ve done something good for the world is worth it.
Wow – you wanna hear something weird? Right now as i’m writing this I just got an email from someone who had known Mr. Madonna. They told me they just watched the slideshow/interview and then poured their heart out about Mr. Madonna and told me a few of their own stories about him. That’s it, man! That’s why I love this stuff! That’s good fuel for the fire and motivation for the next few stories I have in mind…
Todd Walker is a photographer and writer based in the San Francisco Bay Area. His “Gallery Hopper” blog has been featured in Forbes, The New York Times, The Wall Street Journal, and The San Francisco Examiner. Currently he writes at ocularoctopus.com.
Some of the most interesting suggestions from contributing Future of Photobooks bloggers addressed changes in the way photobooks are “consumed” (the best word we could find to encompass “read,” “viewed,” and “watched”).
Here are a few of their predictions for what it might be like to look through a photobook in ten years:
Images accompanied by audio of the photographer describing the work, their personal vision, and the way the images were made. “It will be like a museum tour where you have your own personal guide,” explains Tomas Ovalle at The PhotoOracle.
Jin Zhu at Shooting Wide Open wishes that photobooks could be more like McSweeney’s publications, arriving with physical goodies like pullout posters, photo postcards, and maps, as well as digital goodies like audio interviews with the subject or “making of” videos on an accompanying DVD or USB.
Shane Godfrey and Nick Turpin both suggested a symbiosis between digital, physical, and downloadable versions of a book. From Nick’s post on sevensevennine: “I can see the printed and digital elements of PUBLICATION complimenting each other in this way as we go forward, the printed magazine on sale for six months whilst the essays from previous editions are archived and made available online.”
We can only hope that these models and more will be explored — again, as creative decisions made by artists about how best to convey their work. Todd brought up another question that relates instead to the “consumer” or audience.
As Radius Books co-founder Darius Himes pointed out in his post, the average photobook only has an audience of around 3,000. Can that audience be expanded by expanding the definitions and expectations of a photobook? And what new requirements will photographers need to consider if their audience is a much wider one including a much lower percentage of “photo people.”
One positive change that might be spurred by a larger, more diverse audience for photobooks is that they be treated with more respect by the cultural gatekeepers. As Alec Soth points out, they at least deserve the same kind of attention the New York Times recently bestowed on graphic books. Or, as Larissa Leclair suggests, maybe it will help us to recognize books as an artform in and of themselves, perhaps even prompting “photobook museums.”
In all our excitement over the idea of a “multimedia photobook” (I hope I’m not the only one who’s excited), we shouldn’t lose site of the possible downsides of this reading experience. As advertising consultant Alan Wolk reprimands at The Toad Stool, “reading” (and I would include still images in that) is an entirely different experience from “watching” something, also highlighted by this brilliant video from the Lens Culture blog forecasting what a digital magazine of the future might look like.
And finally, I don’t think we would call this brilliant multimedia slideshow from Alec Soth a book, but a book was its impetus and a book (and sculpture) are its outcome. What it definitely is, is an enjoyable place to start to stretch our brains about what a photobook could be.
Eyecurious founder Marc Feustel (on the left) is a Paris-based independent curator and writer with a background in Japanese photography. You can find out more about some of his projects here, follow him on Twitter here, and contact him at firstname.lastname@example.org.
In light of the many ways our concept of the photobook is changing — to include digital texts, print-on-demand, self-publishing, and online distribution — our first question needs to start at the very beginning: How do we now want to define what a photobook is? Radius Books co-founder Darius Himes asked us to step back to this foundational question in his contributor post, and we recommend it as a great starting point for this discussion.
In Darius’s opinion: “A pdf or a website or an ‘ebook’ are not books in the same way that a stone tablet or a scroll or a sheet of papyrus are also not examples of books. They are vehicles of recorded human language, true. But a pdf is a pdf. A website is a website. A stone tablet is a stone tablet. A set of pages with either written language or images on them (reproduced in any manner of methods), gathered and bound together in some fashion = a book.”
A fair point, but if it were that simple we’d have nothing to discuss ;) Marc points out several interesting examples that ask us to re-examine what a photobook is:
“What about something like Frederic Lezmi’s 11m long leporello From Vienna to Beirut? Or, going even further, the works produced by Toluca Editions. They are limited edition prints, not bound but mounted, and created through a collaboration between photographer, writer, and designer. I think fewer people would accept that this is a book, but in some ways, in terms of the way it is made, I think this is closer to what we traditionally think of as a book than some print-on-demand examples.”
Another way to define a photobook, and one that several contributing bloggers mentioned, is by its role in a photographer’s career or the photo industry in general. As Mike Johnston point out at The Online Photographer:
“Photo books [in the past] weren’t just a reflection of the culture of photographers…they were the culture. They were how you kept track, how you saw work, how you learned who was doing what, how you “saw” shows you missed. That’s all changed.
The internet is a junk heap. It’s every frame that comes back from the drugstore. It’s the contact sheet, the raw material, the unsorted mass. The first draft. In that context, what will rise in importance will be the opportunities and the occasions we have for selecting only the best of the best, for making extended visual arguments, for the creativity and inventiveness inherent in limits, for the formalized set of photographs that puts a photographer’s best foot forward, no fluff, no excuses. That’s the future of the photo book, in my opinion.”
Alan Rapp also touches on this in his post at Critical Terrain: “How will the author/photographer find projects worth publishing, balancing the effort it takes to make a good book under any model vs. the number of consumers ready for it on the other end?”
The definition of a photobook suggested by this question may seem circular — a photobook is a collection of images a photographer values enough to put the effort into publishing — but it highlights an important point in this discussion. No definition is “right” or “wrong,” but the decision to make a “book” instead of some other artform should be a conscious creative one. If you’ve published a book before, in any format, under any definition, how did you decide that that work should be a book specifically?
Another important choice that artists making books now have to consider is, “Will this be a collaboration or not?” While photobooks were once necessarily the product of many hands — artist, designer, printer, publisher — a photographer can now make every image, lay out the book pages on a computer, print the book with a service like Blurb, then sell the book through the Blurb Bookstore or market and distribute it themselves online.
In contrast to this option (or perhaps as a backlash against it), many Future of Photobooks bloggers mentioned growing opportunities and interest in collaborative photobook projects. You can see several examples under “Collaboration and Crowd-sourcing” in our earlier post; more general collaborative projects include FlakPhoto, Bryan Formhals’ La Pura Vida Gallery, the rotating gallery on Too Much Chocolate, collectives like Luceo and MJR, and distribution networks like the Artists’ Books Cooperative. How can artists make an informed decision about which steps to do on their own and how or with whom to collaborate on the rest?
As part of the ongoing discussion examining the Future of Photobooks we’re hosting on RESOLVE in collaboration with FlakPhoto, we’re sharing some of our favorite publications mentioned by the 45+ bloggers who have weighed in so far. These represent the seeds of publishing advances we expect and/or hope to see in the future. Check out our earlier posts as well, on small printers for self-publishing photobooks and game-changing people and ideas from the photobook world.
During a recent talk at Amnesty International, I freaked out the organizers a bit by suggesting that the web was not the best place to see images. They had booked me for a debate in which I was supposed to be arguing for the greatness of the digital revolution, in which we can see everything for free, all of the time.
In the last year I’ve looked at so much multimedia and taken in so much photography that I’ve completely lost a sense of perspective and awe in what I’m looking at. It’s slightly pathetic, but the critical, sometimes cynical eye I’ve developed keeps me from getting too close, too intimate with anything I look at. Before, I used to just enjoy looking at an image, a simple but wonderful pleasure — now I consume it and spit it out the other side, like a wine taster who sucked on too much vinegar.
At my Amnesty talk I spoke about getting up one morning to find a book come in the post from Joseph Rodriguez. It was a great moment. One to be treasured. Our lives touched, his work seeping into mine. I felt energized.
But right now I feel like slamming the door on multimedia, I’m worn out on its endless possibility. Exhausted.
So what can I offer this month? Two things.
One to illustrate a point and the other because when I look at it, the work it transcends all of my exhaustion and reminds me what it is to be a human, to love and to lose and also to be lost.
Phillip Toledano‘s “Days With My Father” is a masterpiece. Its a love letter that has nothing to do with any of us but that is written in such a way that it could have come from the pages of any of our lives. Its a gift and it proves that I was wrong, the web can be the best place to experience photography. The experience can be utterly transformative. No more words needed — just check it out.
I came across the the second multimedia feature I want to flag via Twitter. It’s astonishing. A panoramic image of a Nairobi street that takes the YouTube video six minutes to travel down. It comes from the book Trading Places, The Merchants of Nairobi by Steve Bloom. It held my attention for at least a minute before I got bored and moved on. Had I come across this image in a gallery, though, I would have spent a lot longer examining and re-examining it.
So maybe I was right in the first place and the web is not the best place to view images. What do you think?