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Marketing

June 3rd, 2014

Creating a Brand Strategy

Posted by liveBooks

Your company’s brand is one of its most valuable assets. It represents the core of who you are and why you do what you do. It’s about the promise you make to your customers to provide a product or service, to do so with consistency and quality, and to do it better than your competitors.

To build a successful creative business it takes more than artistic vision and talent. The reality is that you are a small business owner and as such you need to understand business. For many of us that’s not the fun part – but it can be! More »

Posted in Marketing

Brand Advocates can create some of the best value for any small business or emerging brand. Advocacy for your brand has a vital impact in driving awareness, creating conversation and generating more business. Cultivating brand advocates who are excited to share their experiences with others can be a low-cost, high-return marketing strategy.

Essentially a Brand Advocate is someone who enjoys your product or service so much they are eager to tell others about it. Brand advocates can be online influencers with a large social media audience, people who are active or well-respected in their industry or your customers. Here are some ways to turn a customer or industry influencer into an active, engaged advocate for your brand: More »

Posted in Marketing
March 26th, 2014

How to Write a Photography Proposal

Posted by liveBooks

As a photographer being able to appropriately charge for your time and expertise is essential. Photographer Kelsey Foster breaks down what can be a challenging process and shares with us her tips on putting together an effective photography proposal.

Writing a photography proposal is a learned process. I still learn something new every time I need to write one. Everyone has a slightly different way of doing things, so you have to figure out what works best for you.

Writing an estimate is essential for large advertising jobs. Editorial jobs for magazines and newspapers often approach you with a predetermined budget. Wedding and portrait photographers often structure their form and fees differently. No matter what type of photographer you are, being able to appropriately charge for your time and expertise is essential. These tips will help you think about what, and how much, to charge a prospective client. More »

Posted in Business / Marketing

Media-education blogger Amy Cobb gives the liveBooks community some tips on how to build your personal brand using Instagram without giving away your work for free.

Is Instagram revolutionizing photography? This is a stale question at this point. We all know that Instagram owns the right to use your photo if you post it with their app, and that it has potentially democratized photography – everyone can be a photographer now, and the photographer with the most followers wins! (What they “win” we have yet to know). Nevertheless, while iPhone and Instagram-only weddings have occurred, they are still by far the exception. Photographers that hope to make money from their photographs – and not just from contests sponsored by corporations – can use Instagram to help establish their personal brand without giving all their work away for free. More »

September 16th, 2013

How to Leverage Your Contacts

Posted by liveBooks

how_to_leverage_your_contactsTaking time each week to leverage your contacts is one of the most basic things you can do to ensure that your business continues to grow. Even though they are already in your address book, maximizing your relationships takes time, consistency and focus. Your network includes past clients, current clients and all of your prospects.

 

Mantaining Your List

Did you know that 40% of creatives at advertising agencies change jobs each year? 40%! So that great Art Director that you worked with last month may not be there next month. Where did they go? Who took their place? More »

Being able to create and deliver an elevator pitch is fundamental to any good marketing plan. In the final installment of a 4 part series, liveBooks Inc. CEO Andy Patrick discusses the value in being able to state your elevator when it counts.

Posted in Business / Marketing

Being able to manage and grow your contact database is essential for all working photographers. In part 3 of a 4 part series, liveBooks Inc. CEO Andy Patrick discusses some effective ways to manage and grow your database.

Posted in Marketing / Photography
February 28th, 2013

How To Develop Your Personal Brand

Posted by liveBooks

Developing a brand is crucial to the success of any business. In part 2 of a 4 part series, liveBooks, Inc. CEO Andy Patrick discusses the value of branding and how to develop your personal brand.

Posted in Marketing / Photography
February 25th, 2013

How to Write a Great About Section

Posted by liveBooks

The About section is an important part of your website. In part 1 of a 4 part series, liveBooks, Inc. CEO Andy Patrick discusses the value of a great About section and how to go about creating one.

Posted in Marketing / Photography
February 19th, 2013

Keep Your Brand Simple and Consistent

Posted by liveBooks

Editorial and commercial photographer Kelsey Foster gives us some ideas on what you can do to revamp and tweak your photography brand, keeping it simple and consistent.

Logos

A good logo is very important and should be easily remembered by whoever sees it. Because it should be memorable put it on everything and don’t change it frequently. People often make the mistake of changing their logo because they find something that they like better or think it’s good to always be new and fresh. Don’t make this mistake! Clients might get confused and think they have the wrong photographer, especially if you have different logos on different things. Having a consistent logo is part of having a consistent brand. For example, don’t have an older logo on your website and a newer one printed on a portfolio.

Website/Social Media

Make sure your photos are sized correctly for the web to ensure a fast load time. People have short attention spans and I promise they will click out of your site if it takes too long. You should keep the design simple so that your imagery stands out. In regards to social media just be consistent. For example use the same logo, colors and branding on all your social sites. Simplifying your website and keeping all social media branding consistent is something you can easily throughout the year.

Portfolios

iPads are great and can be a very useful portfolio tool, but nothing beats hard copies of images. If you want to sell products you need to have your photos printed for the client to actually touch and experience. A huge portfolio can be too heavy to carry around so the little hardback books from Pinhole Pro are great. They are impressive in appearance and print quality. Small books are so easy to always have on hand and they fit easily in my purse! Notice I picked a neutral binding because it matches my photos best.

Again when putting together a portfolio you have to be consistent. Use the same logo, typeface, and colors. Always ask yourself, “Is this part of my brand?”

Promos

So, my advice would be to make your brand simple and consistent in regards to your logo, website, portfolios and promos. Ultimately your photography should speak for itself. The more consistent you are with your brand the more professional you will appear to a client, thus resulting in more business!

Kelsey Foster was born and raised in Dallas, Texas. She received her B.F.A. in photography at the University of North Texas, and afterwards moved to New York City. She was named one of “Adorama’s ones to watch” in 2008, and also participated in several group shows. Recently relocating back to Texas, she continues to shoot for editorial and commercial clients by splitting her time between NYC and Dallas.

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