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Dale Clark is the top Commercial Photographer specializing in Interiors and Architecture in Columbus and Central Ohio. Dale’s work has been featured in various publications including The Wall Street Journal, HouseTrends Magazine, Dream Homes, Columbus Underground, Popular Photography, and Shutterbug. Dale holds a Bachelor of Science degree from Wright State University and attended Kettering University (formerly GMI) for Graduate Studies. We are very excited to share his business story and how it came together seamlessly with the liveBooks 8 platform:
I started Arc Photography in 2008 after 20 years of managing a large-scale automotive manufacturing operation. Photography, especially Architectural photography, has always been a hobby and passion. I made the decision to leave the corporate life and dive into Architectural photography full-time in 2008. With a lot of long hours, hard work and persistence, Arc photography has turned into one of the highest volume Architectural/Residential photography companies in Ohio.
Q: How would you describe the aesthetic of your website in three words?
DC: The website is clean yet bold. Very basic to allow the images to stand out and speak for our business. (Clean, bold, basic)
Q: How often do you typically update your website?
DC: I generally update 4 to 5 times a year, sometimes around seasonal changes.
Q: How do you choose the photos that you display on your homepage?
DC: I display what I consider my best work while showing my general style that clients can expect to see.
Q: What is your favorite new feature of liveBooks8?
DC: Besides the wonderful liveBooks web page designs, the new dashboard is super intuitive.
Q: What’s one piece of advice you’d offer to someone designing their website?
DC: A good website will focus on YOUR work and not add “noise” to your presentation. A good website is intuitive so that anyone can explore what you have to offer effortlessly.
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If you’re anything like us, being productive is just a little easier when listening to music. There’s something about opening up your to-do list and plugging your headphones into your favorite playlist that helps you get things done. Because of that, we wanted to share what we are listening to this month with you. We consulted our liveBooks team and compiled a playlist of our current favorite jams.
So, whether you’re editing images, updating your liveBooks site or answering emails, we hope there is something on our August playlist that helps to keep you focused, inspired, and hustling. Is there a song that you have on repeat right now? Comment below and let us know!
Ann Belden earned her BFA in Painting and Drawing at the University of Michigan and has lived in San Francisco since 1976. She was a chef/owner of Ironwood Cafe and 101 Cafe Bakery in the Cole Valley neighborhood for thirteen years, then switched careers and became a food stylist while continuing to create fine art. See more of her work at www.annbelden.com.
My background in fine art and restaurant cooking has served me well in the food styling world. Every job is different, and the ability to problem-solve on the fly is essential. I’ve been lucky to have strong mentoring throughout my styling career, and to have worked with photographers, designers, other food stylists, prop stylists, and art directors who have strong visions.
I’m highlighting portfolio shots today. I feel strongly that it is important for food stylists to do this kind of (unpaid!) work in order to push ourselves and to show what we can do with food styling, when the constraints of advertising or editorial concerns are not present. We get to show what is possible while exploring our collaborative power with a given photographer.
These are my top three tips to help you build your food styling portfolio, while strengthening your vision as a stylist:
1. Look for inspiration everywhere: The photo above was inspired by a trip to a local farmer’s market. The produce was gorgeous, so we decided to create some moody, painterly still lifes before moving on to our planned shots. By breaking away from our original shot schedule, I was able to practice styling a new product while gaining a valuable image for my portfolio.
Photographer and stylist work in this manner to learn how to effectively communicate with each other while bringing out the best in one another’s work. The three shots above were done with minimal propping on a white seamless background, in order to highlight the food with few or zero distractions.
2. Learn your props (or consult a professional): A trip to a prop house together or a meeting with a great prop stylist can really help set the tone for your test shoot, and again, will tell you a lot about each other’s stylistic concerns and preferences. The two photos above were the result of collaborative propping choices, and are successful in communicating not just the delicious nature of the food, but also a kind of ease and elegance in the way its served.
3. Don’t be afraid of failure: Finally, I’d like to add that there will probably be some test shoots that don’t produce a lot of great shots for your portfolio. You may not find a groove with that photographer, or you may both be a little dissatisfied with your choice of subject matter, surface, props, etc. It is all a learning experience, and the good news is that you can always try again, or chalk it up to experience with no harm done. Most of the time, if you keep at it, you’ll get at least one wonderful new shot for your website, while forging a new relationship or strengthening an existing one. Both will help your styling career for years to come.
Ann Belden – Food Stylist
Need a logo but not sure how to get one? Well, you’ll need a designer. We have some expertise with this enigmatic species (ahem), so we put together some tips to help.
With nearly 100 million iPad, iPhone and iTouch devices in use across the planet, liveBooks’ CMO John Philpin was recently interviewed by TWiP host Frederick Van Johnson to find out how liveBooks is responding to the lack of Flash on those devices. As it turns out, it’s all under control. In the podcast, John and Frederick explore our new iPhone and iPad settings, which are now available to all customers through the liveBooks editSuite.
Frederick and John also discussed how liveBooks plans to advance along with the ever-changing world of technology that we are part of today – and what it all means to you as a liveBooks customer and a creative professional.
Last week on RESOLVE we asked you, the smartest creative professionals we know, “What is the best advice you’ve gotten recently that helped you improve your business?” We encouraged our readers to tweet us @liveBooks when they found a gem so we could feature our favorite every Wednesday on RESOLVE.
Well, guess what. Today is Wednesday.
Thanks to Adam Westbrook (@adamwestbrook) for sharing this week’s top tweet: “Creativity vs. Cash,” part of the Break Through Your Creative Blocks series on the Lateral Action blog (forgive them for the vibrant red highlight color, the advice is worth the visual assault).
The post leads with a great quote from Hugh MacLeod of gapingvoid.com:
“The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills. Sometimes the task at hand covers both bases, but not often. This tense duality will always play center stage. It will never be transcended.”
It goes on to outline three options for, let’s not say transcending that duality, but dealing with it in a healthy way.
1. Put creativity and cash in separate boxes
2. Earn cash from your creative work
3. Take a creative approach to earning cash
As you might guess, option three is where the really good advice comes in, with specific examples about how you can apply creative thinking to every aspect of your business — and actually make it fun :)
If you find this post helpful, please pay the creative karma forward and send us more tweets with useful information for creative entrepreneurs. You can even comment below, include @liveBooks, and click “Tweet this comment.”