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April 18th, 2017

Spring Cleaning | Tuesday’s Tip

Posted by liveBooks

Tuesdays Tip

Tuesday Tip 1000PX

Spring is officially here – the time of year where we can start putting away our winter coats and boots and get excited for warm weather, sunshine, and being outside. Spring is also the time of year that allows us to take inventory of the old, polish it up, sweep it out, and dust it off. This same concept of “spring cleaning”  should apply to your business as well – and most importantly your website. When was the last time you really did an overhaul of your site? If it’s been awhile, now is the perfect time and we’ve compiled a list of things to focus on first to get you started!

Content Clean-Up

Make a conscious effort to do a truly comprehensive content clean up. This can range from something as simple as going through your portfolios and galleries and deleting older photos, adding new work, or moving images around, to actually digging in to your analytics and seeing which pages get the least amount of traffic and editing from there. Website design trends are moving toward cleaner, simplistic, and clutter-free – so really evaluate whether each page of your website is absolutely necessary and providing value to your audience.

Update Your Events Page

One of the things we see all too often is event pages that are far outdated – even by a few years. Take the opportunity to make sure your website is updated with your upcoming workshops, speaking engagements, photo expeditions, or any other important events you’re partaking in. Nothing looks more unprofessional than inaccurate information on your website – plus, this will be a great way to promote the events you care about and hopefully garner more attendees.

Calendar

Calls to Action

One thing we’ve often noticed that’s missing from photography websites are clear calls to action. While most of the focus should be on your imagery, you also want to make sure you’re telling your audience what you want them to do. Whether that’s booking you for a job, project, ad campaign, or even buying prints, tell them what you’d like them to do and make it easy for them to do it. Having a button on your pages can be an ideal way to lead customers to your end-goal: contacting you!

Update Your Contact Information

If you’ve recently moved your studio or changed your contact phone number, it may be time to look over your contact page. Is your new contact information up-to-date? It can become easy to overlook this simple step, but doing so may cause you to lose a great deal of clients!

Also, try to have your contact information readily available in multiple locations on your website. Customers don’t want to search through countless pages to find your phone number or address. Remember – adding a map to your pages can be an ideal way to attract new customers!

Red Phone

 SEO Optimization

Search Engine Optimization (SEO) should be something you focus on all year ’round, but if it’s not your strong suit definitely take the opportunity now to pay extra attention. If your goal is to increase traffic to your website (which we think it should be!) then make sure your keywords, tags, descriptions, titles, and content on your pages are working for your business. If you’re not ranking as high with search engines as you’d like, it might be time to overhaul your old SEO tactics and start fresh with these tips!

Experiment With New Website Designs

We know that completely changing your website design is a huge undertaking – but small, subtle changes can be made to create a fresh new look without all the stress of a total re-design. Switch up the images on your homepage. Change the names/titles of your portfolios. Add a new page – such as a blog – to your website. All of these changes will keep your website up to date, as well as give returning clients new things to look at and explore.

Want to explore other design templates? Take a look at all of our responsive templates now to begin!

Website Templates

What “spring cleaning” are you conducting on your website? Email us!

Tuesdays Tip

liveBooks understands that leading clients to your WeddingWire storefront so they can review you is an important part of your business! This is why we created a simple way to add a ‘Review Us’ button to your website. To begin, follow the steps below:

  1. Log into your WeddingWire account
  2. Click ‘Request Reviews’ under the ‘Reviews’ tab
  3. Under the ‘Review Us Button‘ heading, customize your button color
  4. Click ‘Get the Code

Review Button 1

5. Copy the HTML code
6. Open the liveBooks dashboard
7. Click Content
8. Click on the page you wish to add your ‘Review Us’ widget to
9. Click the green “+” icon to add a content block to the page

Review Button 2

10. Highlight and click the HTML content block

Review Button 3

11. Paste the HTML code you copied from your WeddingWire account into the HTML box. For more information on how to use this content block, click here!

Review Button 4

12. Save and publish!

Is there a new liveBooks8 feature that you are excited to learn more about? Let us know at social@livebooks.com!

Tuesdays Tip

The liveBooks8 platform allows you to swap out images, edit text, and change layout all within the Design view of your website editor. With this tutorial, you’ll be able to swap out images from the design view on your liveBooks8 dashboard quickly and easily.

  1. From the main dashboard view, click the design view.
  2. Select the page you wish to change images on.
  3. Move the mouse over the image you wish to swap out and click the change image icon.

photo-1

4. You will be prompted to pick the replacement image from the image library.

5. Choose the image you want and click add images.

photo-2

6. View your changes and click publish!

photo-3

If you have any questions while publishing your site, we urge you to contact our Support team at support@livebooks.com!

Tuesdays Tip

What’s next once you have finished creating your website? Publishing it for everyone to see! This instructional video shows you how to add your domain name to your liveBooks settings and helps set up all DNS records to correctly point to your liveBooks site. Note: GoDaddy is used in as the registrar example but all settings and changes apply to any domain provider.

If you have any questions while publishing your site, we urge you to contact our Support team at support@livebooks.com!

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