Resolve

A collaborative online community that brings together photographers and creative professionals of every kind to find ways to keep photography relevant, respected, and profitable.

Have an idea for a post?

Want us to find an answer to your question? Interested in becoming a contributor?Email us

‹ Home

April 4th, 2018

Website of the Week – Erik Rank, Food & Lifestyle Photographer

Posted by liveBooks

Based in the New York City area, Erik Rank specializes in photographing food & lifestyle images, environmental portraits for magazines, catalogues, and advertising clients. Erik has extensive experience in producing a photo shoot from start to finish with ease. His over 25 years in the photography business allows him to put all his resources together for the main goal of creating a beautiful and dynamic photo for his clients.

“I got interested in photography in high school when my mom made me take a photo class rather than have a study hall where I probably would fool around and get in trouble. At first I didn’t like it, mainly because my mom made me do it but I fell in love with photography and I never looked back.”

Erik has a “Just” series on Instagram that are images that he takes with his phone of images he sees through the course of the day.

“I didn’t really have titles for the photos I was taking so I called it Just xxx… of what ever the subject was/is. For example, an interesting shadow, a bowl of colorful rubber bands at the checkout counter at Whole foods, my martini I am about to drink, my walk during a snow storm and and interesting arrangements of pipes on an orange wall as I get out of my car in a parking lot. It’s ‘Just’ stuff like that, things that I see all day and find visually interesting.”

The Just series can be found on his Instagram account: @ewrphoto.

Q&A with Erik Rank

Q1: How would you describe the aesthetic of your website in three words?

ER: Light, Airy, Story Telling

Q2: How often do you typically update your website?

ER: Not often enough, but probably twice a year.

Q3: How do you choose the photos that you display on your homepage?

ER: They are often edited to death and just select my the quality and the feeling I get from that image or images.

Q4: What is your favorite feature of liveBooks?

ER: One of my favorite new features of the website is how it scrolls up and down. I fell that this is the way people view images these days, on an iPhone or an iPad.

Q5: What’s one piece of advice you’d offer to someone designing their website?

ER: “Less Is More” – I feel I have that problem I feel I have too many images on my website but it is very hard….even trying to take your own advice.

See more of Erik Rank’s work here.


Leave a reply




 

FREE EBOOK

Learn how to engage your audience and
build brand recognition across social
channels. Learn more...

Free eBook

Search Resolve

Search

READY TO GET STARTED?

Pick your package. Pick your design.
No credit card required.

Start 14-day Free Trial
Compare packages