‹ Home

Patrick McCarthy is a fashion and lifestyle photographer based out of New York City – as well as an accomplished nature and landscape photographer who has traveled the world to take beautiful images. This week, we are excited to feature his nature website so that you can see the clean, beautiful designs and the breathtaking imagery.

Read on to see what he had to say about the creation of his site, and then head on over to www.patrickmccarthynature.com.

Q: How would you describe the aesthetic of your website in three words?

PM: Tranquil, Ethereal, Alluring.

Q: How do you choose the photos that you display on your homepage?

PM: I select images for my homepage that are representative of the entire body of work. Also keeping in mind that these images are going to be the first visual introduction for the viewer. The ultimate goal is to maximize the aesthetic impact, drawing the observer in, and encouraging them to explore the site further.

Q: How often do you update your website?

PM: My goal is to organize two or three trips a year. I have a long list of locations that I intend to visit. For me, it’s clearly a three step process. Step 1: I venture out into the natural world. This step can prove to be the most rewarding and artistically transformative. Step 2: Editing and constructing the images in Photoshop. This step allows me to demonstrate my technical skill, which enables me to create the desired pre-visualized images. Step 3: Arrange and organize the final image files. The objective is to achieve the most harmonious visual presentation for my website.

Q: What is you favorite feature that liveBooks offers?

PM: For me, the best feature that liveBooks offers is the ease of use. The navigation tools are fluid and seamless. The editSuite allows me to create and manage my portfolios effortlessly. It’s a pleasure to work with.

Q: What’s one piece of advice you’d offer to someone designing their website?

PM: My best advice for someone designing their website is to trust your instincts and follow your heart. No one knows your images better than you. Have fun with the process. Don’t over think it – it’s a work in progress. You can always make changes at any time.

Have a website you’d like us to feature? Email us at social@livebooks.com!