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The internet is constantly changing and as creative small business owners we need to evolve as it changes. It seems like everyone is touting the importance of the mobile experience these days – and for good reason!

The number of smart phones in use worldwide has exceeded 1 billion, and it’s only continuing to climb. In fact, although only 1% of small businesses have optimized their website for mobile viewing, 50% of all local searches are performed on mobile devices. By the end of 2014 mobile is predicted to overtake desktop Internet usage. With consumers using mobile devices and tablets more often, it has become more important than ever to have a well-designed mobile website for your business.

A mobile version of your website allows potential clients to find you, view your work and connect with you easily while on the go, directly from their mobile devices and tablets. While the core of your business is the same, mobile customers expect a different experience when searching for the perfect photographer or designer.

Your website and its content needs to be easily found, read and shared. Our new HTML5 mobile site design, Mobile Websites 2.0, is already optimized for mobile viewing, so that is one less thing for you to worry about!

Here are just a few benefits of mobile websites:

Improve user experience

Having a well-designed mobile site that allows your viewers to intuitively and easily browse your work is key to keeping them engaged. Higher engagement increases the average time spent on your site and that raises your chances of converting visitors into customers.

Manage your business anywhere, at any time

Convenience wins. When potential customers can discover your work and interact with you via their mobile devices, it makes it more likely that they will keep you in mind for a potential project or job. It also makes it easier for you to interact with your audience in real time (or close to real time) and as a creative professional this is especially important.

Improve customer service quality and responsiveness

If your business is accessible via mobile you’ll be able to respond to inquiries and customer service questions and issues as they happen. Timely responses will ensure that you have satisfied customers and might be the factor that lands you your next job.

Provide a seamless multi-channel experience

Clients who discover you in one place will likely view your work in another. Being able to maintain a consistent experience across devices and channels allows you and your work to be easily accessible.

Easy integration of social media

Social Media has become an important and in most cases a cost effective way to make, maintain and build connections. Allowing your mobile site visitors to easily share your work and follow you via social media can help increase your exposure.

Learn more about Mobile Websites 2.0 or try it out by starting a free 14-day trial.