A collaborative online community that brings together photographers and creative professionals of every kind to find ways to keep photography relevant, respected, and profitable.
Want us to find an answer to your question? Interested in becoming a contributor?Email us
Miki Johnson: What compelled you to start your blog? Did your goals for it change over time?
Shane Lavalette: I began blogging when I was in high school, at that time using my blog as a place to publish my own photographs as I was first learning the technical aspects of the medium. When I moved to Boston to study photography more closely as an undergraduate, I felt a need to be more private/considered with my own images and decided to use the blog as a space to archive the work of others – highlighting artists, photographic books, exhibitions, and conducting interviews with other photographers. So, I suppose that some of my goals with it have changed over time but ultimately it has served the same purpose, functioning as a platform for learning.
MJ: Were you surprised by how popular the blog became? What do you think are a few reasons your blog has been successful?
SL: Somewhere along the way the readership grew, which was a nice surprise. In writing my blog, my tone has always been very personal — I write about what I’m looking at or spending time with, not what I imagine others will want to see. I never set out with the intention of making a site that was flashy or felt like an online magazine. This might be some of the appeal for readers, that it’s simple and approachable. I’m not sure. But it’s really fantastic that it has grown to be a resource for others and that it continues to promote dialogue.
MJ: It sounds like your blog helped you connect with a lot of other artists. Was that beneficial for you as a student and now as a working artist?
SL: Most definitely. In the last six or seven years, blogs have become so common that most of the people I know have one, but at the time I created mine, there really weren’t very many that focused on contemporary fine art photography.
Since the photo world is relatively small, a few of these blogs began to support an online community. And through this community, I’ve had the pleasure of meeting so many wonderful artists, writers, curators, gallerists, collectors, etc. These connections have been helpful in terms of my career (as I transitioned from being a student to, as you call it, a “working artist”) and also have grown to be meaningful relationships in general.
I’ve always been really interested in print publishing and a little over a year ago I began Lay Flat, a limited-edition publication of contemporary photography. As a specific example of how the blog has helped me, for both the first issue, Lay Flat 01: Remain in Light, and the recently released Lay Flat 02: Meta there are a number of contributors that I was originally acquainted with through either my own blog or the online community connected to it. As a result, collaborating with these artists and writers felt like a natural transition.
MJ: You’ve said that Lay Flat allowed you to continue and expand your collaboration with other photographers. But it’s a lot of work, as well. Do you feel like what you’ve gotten back from this project has outweighed the effort?
SL: Lay Flat has certainly involved a lot of hard work but very aspect of the project has been rewarding for me. Growing up in small town Vermont, my interest in photography was initially sparked by looking at photographs in books (as you might imagine, there is a lack of art galleries and museums there), so in a lot of ways it makes sense that I eventually gravitated towards publishing.
It’s interesting to play the roles of a “photographer” as well as “publisher/editor,” but so far my experience is that these roles actually co-exist quite well. I don’t feel like one pulls me away from the other, though I’ll probably always identify more with the former. It is a big time commitment to begin a side project like this, but what you love doing doesn’t really feel like work.
MJ: Continuing on the topic of collaboration, you’re working with a different guest editor for each issue of Lay Flat. Why did that appeal to you?
SL: This was an idea that came up early on, while working on Lay Flat 01. I felt like it would be interesting for both myself as well as the life of the publication to work with a new guest editor for every issue, helping to push each one in a direction that I may not have taken it alone. This has been a valuable process so far and has made working on the publication even more meaningful to me.
With the new issue, I never would have arrived at the final result without the ideas and insight that came from guest editor Michael Bühler-Rose. Sometimes collaboration requires making sacrifices or compromises, but I think I’ve primarily seen how it enriches a project like this.
There’s a lot that I’m excited about with photography and a lot that hasn’t been explored in terms of publishing, so I’m looking forward to experimenting, working with some great artists, and hopefully making some beautiful and innovative things in the process.