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The following are ten things “not” to do to ensure your website remains listed on any search index and, most importantly, to ensure that people can find your work through search engines.
1. Keyword Stuffing: If you use the same keyword repeatedly within your website’s text or in your keyword tags, you’ll find yourself penalized and likely removed from the search results index. How much repetition is too much? Use a keyword density checker to make sure that you’re not over the legal limit. Experts say 3-7% for your major keywords and 1-2% for your minor keywords. We touched on this in our last blog post about keywording, Licensing Fundamentals: Keywording for Search Results.
2. Duplicate Content: Duplicate content deliberately tries to trick search engines into improving a website’s ranking. Search Engines have built-in algorithms that analyze pages with similar content. How much similarity are they looking for? Use this duplicate content tool to see if your pages duplicate too much information. If so, the search engines may omit your web pages or site from the search index. A good place to read more on duplicate content is the Google Webmaster Central Blog. If you need to see a more visual presentation on the subject, check out the blog posted by SEOMOZ.org.
3. Free-For-All Link Exchange Programs: There is a difference between natural link building and free-for-all link exchange programs. With natural link building, you’re linking to relevant sites or reciprocating links with partners or associations. Free-for-all linking occurs when you use software to put your links out to hundreds of thousands of sites.
Free-for-all programs are essentially spam, and if a search engine discovers this practice, they will likely penalize your website and lower your ranking (if not blacklist you). Stay honest — start a link-building program by establishing reciprocal links with relevant, reputable websites. It really is that simple. If you’d like a good online resource to learn more about this, check out this blog by SEOMOZ.org on link building.
4. Robots: Do not use a robot to rewrite your content. Such robots alter content just enough to generate a set of new, duplicate pages for search engine indexing, with the ultimate goal of increasing your search engine ranking. You may be seduced by the offer of having your website rewritten for you. Don’t fall for it.
Such robots, or programs, typically rewrite your content with very few changes. If you’re caught with duplicate content, your search ranking is likely to plummet so far that no one will ever find it. Needless to say, if you use the LicenseStream HTML code to publicize your store on your blog or personal website, don’t submit it for a robot to rewrite — not only will it affect search engine rankings for your personal website, but it could also affect rankings for your LicenseStream store.
5. Keyword Dilution: Focus on the main keywords that pay off for your online content. To get an idea of what keywords people are looking for, use the free service from Wordtracker. Plug in your keywords and see how many searches they have initiated. Focus the copy on your website and each page on a specific theme. This will naturally ensure your keywords are specific to the types of content and images that someone can find at your website. You may want to refer to the previous ImageSpan blog post about keywording practices.
For all ten tips and other helpful information, check out ImageSpan’s blog.