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Over the years there’s been more than a few bird photographers who have said, “Look at Artie, he’s getting 15 people on a tour at $999 a person — do the math. And he does three tours a row in New Mexico. I can do that too.” But with the exception of people who really enjoy being around people, they pretty much all failed. It comes back to the principle of hard work. I think the most important thing to make a successful workshop is to put your heart and soul into it and to give a damn.

Ask yourself, “Am I a people person?” “Do I want to work 17 hours a day?” “Do I want to put every ounce of effort I have into finding a good situation for these people?” I’ve seen other instructors who will go to a spot that’s traditionally good, and if it’s terrible, they stay in the same spot and waste the folks’ time. On a typical morning at Bosque del Apache National Wildlife Refuge, I often move the group up to five times in the first one-and-a-half hours. If you’re lazy, workshops are not for you. Likewise, if you don’t like people, you’re not all of a sudden going to become a people-person because you’re running a workshop.

I don’t know how the template for BIRDS AS ART Instructional Photo-Tours (IPTs) came to be, but they’re not much different now than when I ran the first workshop with one person. The formula came to me naturally: tell people what they will be doing, get up early and go photograph, help them in the field, and then review the images.

We still do an introduction on the first night. We show the students what we’re going to be photographing and talk about the various techniques that we will be using. The second evening we do critiques, and the third night we take a close look at composition. Each year we put more emphasis on the photography itself. We always find time for some Photoshop lessons. Many good photographers make their images look worse in Photoshop rather than better. That’s why we came up with the Digital Basics File, a PDF that we send by e-mail.

Originally we took as many as 15 people out, but now we’ve reduced the group size to 6-10 and raised the prices. It took me a long time to realize that if I take two groups for three days I have to do all the ground work twice. Now that I’ve started doing these longer trips there’s much less pressure with regards to the weather and the really great photo ops; I feel much more relaxed throughout the trip.

People always comment that I’m one of the few leaders who eats almost every meal with the students. Most of the big-name tour companies have professional leaders whose primary job is to open the door of the van. I have my laptop on and I’m teaching pretty much all the time except when we’re chewing. An IPT is pretty much total immersion.

My mother will ask me, “Are you going to retire?” And I say, “Ma, I love what I do, I love every second of it.”  Even when I’m working 16-hours-a-day, I love it.  People often ask if I take a vacation without a camera and a big lens, and I just laugh. Why would anyone do that if they’re doing what they love?

I think that most folks who are starting out in photography, whether they come from another career or not, their goal is to not have to go back to their first career. There was one guy who worked for me early on, he was working for IBM and they were offering him a buyout. And I said, “I’d take it in a heartbeat. If you can make it on your own, even for a year, that’s one year you didn’t have to wear a tie and sit in a cubicle. And now, 15 years later, he’s taking people all over the world teaching photography.

You gotta be yourself. You can fool people for a little bit, but not for long. I’m opinionated, and I’m not humble. Some folks are going to be rubbed the wrong way by that. (My people skills have improved dramatically over the past decade and I try never to be arrogant.) I like to say that 80% of the people love me and 20% hate me — nobody is neutral about me. And many of the 20% have never even met me. You gotta love that. It’s commonplace for people to say, “Oh my god, you went on a tour with Artie Morris? He is arrogant and he will push you out of the way to get a picture, he doesn’t care if you learn anything.”  When someone asks, “Have you ever been on one of his trips?” the person always responds, “No, but that’s what I heard.”  I never take it personally.

Call me nuts: I am one of those rare folks who would rather be out photographing with a group than be out by myself.  I just love leading IPTs. (P.S. Most of my seven BBC Wildlife Photographer of the Year-honored images were created while teaching.)