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May 20th, 2009

Multimedia of the Month: How to knock it out of the park with only 10 photos

Posted by David White

Multimedia — it seems to be on everyone’s mind. Should you be doing it? Just audio, or video too? Can you make money from it? Does it detract or add to the still photograph? Former BBC radio producer Benjamin Chesterton and photojournalist David White formed the multimedia production team duckrabbit with the intention of answering some of these questions, as well as using multimedia to prompt social change. Together they create multimedia pieces, provide insights on their blog, and help photographers through multimedia training sessions (sign up now for the next one, in Bristol, UK, July 10 to 12). Once a month (or more when they have time), Ben and David will highlight and explain a multimedia piece on RESOLVE that breaks a “rule,” uses a new technique, or creatively solves a common problem. As an introduction, they wanted to talk about a piece created together, Innocence, that proves how powerful a multimedia piece can be, even with only 10 photos.

David White: Innocence, duckrabbit’s feature about child soldiers in Sri Lanka, just sort of emerged organically. I shot the photographs a few years ago now, whilst there was still a ceasefire. It was a very difficult and at times dangerous job, but one that I desperately hoped might make a tiny difference.

Recently I was sitting up very early in the morning when I saw a report on the news about the escalation of the war in Sri Lanka. I just started to write about how that made me feel. For once I was not worried about how other people would interpret and dissect my thoughts — I just needed to get my feelings out.

I posted my thoughts on the duckrabbit blog, and from there Benjamin picked up the baton, unbeknown to me.

Benjamin Chesterton: David is someone whose photographs have always moved me. His great big generous heart comes across in all his work and never more so than in the beautiful pictures he took in Sri Lanka. I’ve long wanted to turn them into a piece of multimedia, but what can you do with just 10 photos?

I got up one morning to find that David had posted about that experience on the duckrabbit blog. He captured the artist’s predicament in a really simple and powerful way. The desire to make a difference because some cause has embedded itself so deep into you. The feeling that if you don’t do something, it will suffocate you from the inside out.

Pretty much all I did was take his words, grab some screenshots off news sites on the web, use a song that never fails to move me, and mix it all up with his original photo’s. I didn’t tell David I was doing this. Just banged out a rough copy in a day, sent him the link and held my breath.

David: I have scanned, printed, and reproduced those Sri Lanka photos many times. I like them, I think they’re strong, but they’re not new. The words were a few lines I hammered out when I should have been sleeping. Yet, when I saw the finished piece, I cried, as did my wife, Jane.

Since then, that has been the many people’s reaction.

It still amazes me that such simple content can be reworked into something so strong. I could never imagine those stills in a magazine story having the same effect. Imagine going back to a set of pictures you have taken a while ago, that you know intimately, and having them move you to tears. That intrigues and excites me. That’s why I think multimedia offers amazing opportunities for photographers, to get their work out to new audiences, and to use it to reveal the world in new light.

Be Part of the RESOLUTION: If you are working in multimedia, how do you approach that creative process differently? Have you had similar experiences where adding audio for a slideshow has dramatically changed the impact of your images?


  1. May 20th, 2009 at 8:24 am

    RESOLVE to be part of the solution | duckrabbit - we produce beautifully crafted multimedia

    […] Forward thinking photographers are being drawn together into an inspiring community of ‘doers’ around the blog RESOLVE. […]

  2. May 20th, 2009 at 7:48 pm

    julia f.

    poignant and emotive work. thank you.

  3. May 21st, 2009 at 10:48 am

    Steven Rood

  4. May 22nd, 2009 at 2:47 am


    Hi Steven,

    thanks for taking the trouble to share this.

    Would have been great to see it a bit larger than on your blog as I was having trouble reading the writing.



  5. May 27th, 2009 at 5:32 am

    Ryan Smith

    Very powerful piece of multimedia! Thanks for sharing.

  6. May 30th, 2009 at 7:55 pm


    Thank you Ryan, appreciate your comment greatly.

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