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Paul Krolowitz, 53, says goodbye to his friend Richard "Grasshopper" Liggett, 55, who is fighting advanced liver and lung cancers. Krolowitz and Liggett worked for many years together in the Angola State Penitentiary carpentry workshop. Liggett spent the last months of his life under the care of the Angola Hospice program.© Lori Waselchuk/Courtesy OSI

Carmen Suen: What is the most important thing for photographers to note when applying for this grant?

Yukiko Yamagata: It’s important that photographers identify what impact they hope to have on a given issue, and to explore the best ways they can reach the goals they establish. It’s also helpful for them to do a lot of research on what efforts already exist in social justice and human rights efforts, so they are not reinventing the wheel. That way they can build on what’s already been done, identify obstacles other people have faced, and understand how the use of photography can help to overcome these obstacles.

We encourage photographers to look outside the field of photography and to become familiar with what’s happening in other fields that employ visual means for advocacy, civic engagement, community organizing, or public education. For example, reading case studies and critical analysis of public and community-based art could really inform photographers about methodologies and best practices for partnering with organizations, working with a community, and engaging the community in the actual development and implementation of the project. The Community Arts Network, Animating Democracy, and the Walker Art Center Education and Community Programs Department are just a few examples of organizations that provide helpful resources for developing art-specific engagement projects.

CS: What are some of the things to consider when looking for a partner for this grant?

YY: Find a partner organization that has a successful track record, and is already engaged in that issue or the distribution mechanism you’re proposing. You also want to engage with partners that bring in new areas of expertise rather than duplicating your own skill set.

In certain cases, you may want to have more than one partner organization. For example, if you’re thinking about creating educational curricula for high schools in the U.S., you could have a partner who is advocating on the issue and understands the community you’re trying to reach, and another whose expertise is in developing and distributing educational curricula.

CS: Are there any common mistakes that applicants should avoid?

YY: We often get projects that talk about “educating the public” or “raising awareness” in a very general way. It’s important to go beyond that and think about what audience is best positioned to create change on the issue you’re addressing. Is it policy makers? Or is it community advocates? Or perhaps the community itself? Once you figured out who your audience is, the next step is to find out what venues or outlets would reach that audience most effectively.

Another important element is the mechanism used to engage your target audience. Often what happens is you have this beautiful photography exhibition that is incredibly powerful and moving, but by the time the audience members go home, you’ve lost them. You need to show us some of the ways that you will incorporate programming and follow-up activity to mobilize the people who see your photographs and inspire them to take action.

In terms of the actual writing of the proposal, we encourage applicants to present their project in a very clear and concise way and to avoid jargon. Definitely be clear about the goals of the project, the partner(s), the target audience, and why you chose a particular venue.

CS: Are there a few recipients who were especially able to use the grant to create positive change in communities they documented?

YY: We funded a project by Lori Waselchuk last year that just launched last week where she is working to encourage the integration of hospice programs into prison health care. She is collaborating with the Louisiana-Mississippi Hospice & Palliative Care Organization to mount a photography exhibit at Angola Prison and she plans to tour it to correctional facilities in Mississippi and Louisiana.

This project is great because, number one, the partner organization is just as committed as she is to the project and it’s really taking the lead to place the exhibit to other correctional facilities. The venue that she has chosen targets people who are in the position to make decisions about prison health care, and she presents the materials directly to them. By placing the exhibit at the prison, she is able to bring the public to the place where these decisions are being felt.

We also funded a project by Nina Berman in which she documented American soldiers wounded in Iraq. She toured the exhibition to 10 high schools throughout the U.S. that were targeted by military recruiters. By bringing the exhibit to these schools and organizing lectures with a soldier from her photographs, she is able to bring attention, in a very personal way, to the impact the war has on soldiers’ lives. She was very strategic in her thinking in terms of the venue and the audience, and how the photographs would help high school students not only learn about this issue, but also provide an alternative narrative to what the recruiters had been telling them about the benefits of enlisting.