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Archive for March, 2009

Photojournalist Alan Chin and Michael Shaw, founder of the BAGnewsNotes blog, have been collaborating on coverage of political events for several years. Here Michael explains the way they uncover discrepancies between media spin and what’s happening on the ground. Don’t miss the rest of their discussion about covering the DNC and how the interactivity of a blog audience influences image making.

Hillary Clinton perusing a New Hampshire Deli as part of a routine photo-op, this one to emphasize her appeal to the "common man." Chin photographed her pacing instead of posing to reveal the "staginess" of this kind of campaign ritual. ©Alan Chin

Alan and I met when I ran one of his pictures on the blog from when he was embedded in Iraq. We had this big conversation going in the discussion thread, and he just showed up and said, look, I’m Alan Chin, I took this picture, and you guys don’t understand, you’re not here. At first, no one believed he was Alan Chin. I remember he was getting mad and wrote something to the effect of, “I can’t believe I’m sitting over here risking my life and I’m having to defend to you people that I’m Alan Chin.”

But what Alan realized from that experience was that the view I and my readers had of the situation was completely different than the frame of reference he had as a photojournalist in Iraq. And very quickly, what the BAGnewsNotes crew realized was that we were making all kinds of assumptions because — between the Bush Administration, the embedding program, and the media’s self-censorship — we had a very obscured picture of what was happening on the ground.

After Alan returned, we started collaborating on posts where I would interpret Alan’s images, comparing and contrasting the way the traditional media defined the story and how the Administration and the political spin machines were trying to frame it. We did that for his numerous trips to post-Katrina New Orleans and various 9/11 anniversaries he photographed from Ground Zero. As we entered the ’08 election cycle, this collaboration evolved even further to the point where, to best determine the political story line and our visual plan of attack for that day, we would actually share each others perspective: mine, the tone, mood, and circumstances highlighted by the media, his, the actual mood and mindset of the various campaign camps.

©Alan Chin

The Bush Administration insisted that FEMA had everything stabilized in New Orleans by early 2006. This image demonstrates otherwise. This "town meeting," which started with a discussion on formaldehyde poisoning, broke into conflict during an attempt to elect a new committee of representatives. ©Alan Chin

It worked basically like this. He’s on the campaign trail, and having gone to one or two campaign events, he calls to tell me what is going on. For example, this couple whose daughter died because she was allegedly denied medical treatment from her insurance company is traveling with John Edwards and they are saying this and the people are reacting this way. And my response is: Really? Because the media is presenting it like this-and-this. So, from my end, I’ll sketch out the narrative the media has constructed and how the campaign messages have been interpreted, and I feed that to Alan. Often his reaction is, Wow, that’s really weird compared to the impressions and feedback from local organizers, campaign people speaking off the record, other photographers, citizens following the campaigns, and so on. So we’ll cook all this together in quick 10-minute conversations usually. The result is that he now has a picture in his head of how events are playing out between “the media filter” and “the public square,” which allows him to shoot not just what’s going on, but but to potentially capture moments and imagery that might call out the politics, the message-making, and/or what people have been conditioned to see.

There is also a check-and-balance to this process in the feedback we get from our readership. From the beginning, BAGnewsNotes has been structured as a seminar. So the idea is, I can have an idea or an agenda, or Alan and I can go out and see something that we think is happening. In posting the material, however, what we are doing is presenting it to our readership. Then they lend their eyes and their frame of reference to the edit and our interpretation of the images. Using that approach, the readers represent a SWAT team of analysts, since that many are deeply informed on politics, not to mention well versed in history, economics, in government. Still others are professional photographers who really understand the visual circumstances and dynamics around the acquisition of images. So by putting content out in a seminar fashion, we’re essentially asking, “Do we have this right?” Or, “What else is going on?” “What else could it mean?”

In setting up this kind of environment, we’re never simply looking to map pictures to specific narratives or agendas. If an image is really expressive, in fact, it will function prismatically. In other words, it’s possible that there will be seven, eight, nine different social or cultural or political implications within the picture. And if that’s the case, our audience will typically find and elaborate on most or all of them. So it’s pretty democratic that way. And that’s why, approaching political pictures this way, I’ve had a robust number of comments on the site from day one, especially in proportion to my overall traffic. And, even if a post only draws a few comments, it’s more likely than not that the feedback is pretty insightful.

In “Re-entering the rat race… 1,” Dietmar talks about making his name very young as a fashion and advertising photographer in New York City. Feeling less in control of his art than he would have liked, he decided a few years later to take time off for his personal work. Check back for his third post about the ups and downs of working for no one but yourself.
Terence Koh ©Dietmar Busse

Terence Koh ©Dietmar Busse

When I started getting hired as a photographer, I really was not very well prepared. I was far from clear about what I wanted. I had not created a vision nor had I developed a clear photographic language. In some instances, everything would fall into place: the right subject, the right stylist, the right creative direction. There were moments of real magic.

Often, however, it was much less perfect. When I did not like what I saw in front of me, I did not know what to do with it, and often other people would take charge because I was not able to. For example, the stylist would impose his or her ideas on me, or the hairdresser, or even the model. Needless to say, I was not very happy with that, and it often showed in the results. All this was a lot of stress and I wasn’t getting rich, so there came a point after a few years when I got really fed up. One day I was trying to make a beautiful photograph of flowers for my mom and send it to her on her birthday. I bought a bouquet of flowers, put it in a vase on a table in my studio, and began photographing it. Because it was for my mom, it had to be super special and gorgeous. Nothing I could come up with met my standards at the time, and I got so frustrated that I just took the entire bouquet and ripped it apart.

What a drama! However, as I sat there ready to put the whole thing into the trash, I started playing with the bits and pieces. On the floor I reassembled the petals and stems and just sort of played around. Then I took the camera and photographed my creations. This looked new and fresh to me, and it reminded me of the drawings I used to make for my mom when I was little.

Out of this incident grew an entire body of work. I would lock myself in my studio at the end of the day and make up flowers that don’t exist. I recreated scenes from my childhood and glued hundreds of flower petals and leaves on my body, then photographed myself. I loved just creating things without anybody around — nobody making any demands or having expectations.

At that time, when my agent sent me to meetings with clients, I showed my commercial portfolio and I either got the job or not. But at the end of the meeting I would show my little flower creations and often people would ask me if I would sell them, so I did. Encouraged by this, and somewhat frustrated by my fashion and commercial work, I decided to take a break. I moved to Greenpoint, Brooklyn, and glued flower petals on myself and on all the walls of my railroad apartment. I think I learned a lot about myself during that time. I had to.

Be a Part of the RESOLUTION: How do you handle the pressure of trying to negotiate the opinions of all the different people involved in a photo shoot?

World-renowned conservation and fine art photographer Art Wolfe is in the process of reinventing his business model — upgrading to a liveBooks website and selling his stock images directly through a Photoshelter account that is linked to it. Art will be contributing to RESOLVE regularly, but we couldn’t pass up the opportunity to record a few words of wisdom while he was visiting last week. We shot the short interview below with Art and Jim Martin, executive director of Art Wolfe Inc. and an accomplished photographer himself, near our San Francisco office.

When Art started to see diminishing returns from stock sales years ago, he reworked his business around selling images himself through his website. Understanding that “fur and feathers” stock photography was not sufficient to keep his business afloat, he also did what many photographers are now learning the value of — he diversified. On top of stock and print sales, Art is also reaching millions of viewers through his TV show Travels to the Edge and is reworking his workshops for more intimate, challenging classes.

March 17th, 2009

No more advance checks, says Omnicom

Posted by Lou Lesko

In a move that could portend worse to come for advertising photography, Omnicom Group , the world’s largest advertising agency holding company, is tightening its belt. The huge corporation has chosen to enforce its sequential liability language, which states that ad agencies acting as agents for their clients are not liable for production payment unless they’ve been paid by their client. That means the Acme Ad Agency, representing Tropicana Orange Juice does not have to pay me, the photographer, until they receive money from Tropicana. If I don’t agree to those terms, then I can take a hike.

The move is seen as a measure to mitigate debt exposure to advertising clients like GM who are on tenuous financial footing. What this means for photographers is, if you work with an Omnicom agency, you will no longer be getting an advance check to produce the job. Adding insult to injury, Omnicom agencies are going to ask photographers to sign a contract that states they don’t have to pay the photographer for 65 to 70 days after the completion of the shoot, and that’s only if they’ve been paid by the client.

Sequential liability has been part of ad agency contracts for two decades, but it was meant to protect the agency from getting left holding the bill with large media buys if the client went out of business. At the production level, the sequential liability language was formerly removed or ignored.

Swiftest to respond to this action were the commercial production houses. Project budgets to produce a television spot run into the millions of dollars. Without the ability get a 50% advance on the budget, the production houses would have to secure massive credit lines that just aren’t available in the current economic climate. Photographers are going to have an even more difficult time because their financial resources are not as extensive as a commercial production company.

Yet all may not be lost. Last week, in the United Kingdom an industry backlash about the practice resulted in Omnicom UK suspending the sequential liability rules after engaging in talks with the Advertising Producers Association.

The question is, what’s going to happen here? Will photographers protest and force Omnicom to reconsider? Could you operate without getting an advance check? What are photographers’ options?

*UPDATE*
I spoke to Pat Sloan from Omnicom who said “There has been no policy change, we have reminded agencies of what the policy is.”  As I mentioned previously this policy is to protect Omnicom from being exposed to debt liability should a company that one of their agencies is representing not pay their bill.  Amy Rivera from DDB LA wrote me saying that “We have great clients that pay the advance every time and it is still our practice to secure advances.”

Communication is the best policy here. Ask, if there is going to be an advance available.  Read up on the financial solvency of the client.  Have a very clear understanding about how much production debt you can carry and for how long.  As Tricia Scott pointed out “There aren’t too many photographers who can upfront this type of money (and shouldn’t!). Imagine 3 jobs happening at the same time, upfronting it all.”

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