Resolve

A collaborative online community that brings together photographers and creative professionals of every kind to find ways to keep photography relevant, respected, and profitable.

Have an idea for a post?

Want us to find an answer to your question? Interested in becoming a contributor?Email us

‹ Home

Posts Tagged: website templates

Web Design Tips for Wedding Videographers

Not all websites are made the same, and certainly shouldn’t be! Every company will have a unique set of ideal audiences, branding style choices, and industry standards for web design. And wedding cinematographers are no exception.

If you are a wedding videographer looking to build a brand new site or redesign one you’ve already launched in the past, be sure you follow these simple steps to ensuring your website is engaging and effective in connecting you with engaged couples out there today.

Spotlight Your Favorite Video on Your Homepage

If you have one (or two) wedding highlight films you’ve created within the last year that really speaks to your brand and style, showcase it by placing it within your homepage’s design!

Like many others within the wedding industry, you’ll want to promote your best work up-front, especially the one that most closely aligns with the types of weddings you want to book more of.

Add a Gallery Page for Samples of Work

Instead of placing all of your videos on your homepage, create a gallery page on your website solely dedicated to showcasing your previous work.

Why? First, this is better for search engine optimization (SEO). When potential couples visit your website and explore multiple pages (such as arriving on your homepage and then clicking on the menu to visit your gallery page), this increases your average page per visit (the number of pages website visitors click through on average within one session). A high pageview rating on your website will tell Google that the information on this website is valuable and that visitors are interested in multiple pages you are providing.

It also is a sign to Google that people are staying longer on your website, since they won’t be “bouncing” or leaving right away. And this, too, helps your overall search engine rankings.

And lastly, it makes for a great user experience! Having your top videos in one place makes it easy for website visitors to find and watch (or binge) through.

Embed Videos

It’s important that you focus on embedding videos on your website rather than trying to upload them as normal files, which would otherwise slow your site speed down. Instead, upload your films to a service like Youtube or Vimeo, and then embed the code they provide in order to show it on your own website. If you’re on liveBooks, head on over to this article to learn how to embed videos onto your website!

Include Text Areas to Describe Your Work & Process

Don’t just let the videos do all the selling; be sure you are providing descriptions about your company, your experience and your work process, too!

Add text areas on your Home and About pages to allow potential couples to learn more about who you are, how you started in this line of work, and why they should consider hiring you instead of another videographer out there.

Start Your New Website Design Today

With a liveBooks website, you’ll be able to use our stunning, customizable website templates that look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!

Effective Blogging Techniques for Wedding Professionals

If you’re a wedding professional, then you already understand the importance of marketing yourself in a crowded industry. And one of the most effective marketing techniques to use to help you stand out is blogging.

Blogging has many benefits for wedding professionals, whether you’re a photographer, a florist, or a planner. It helps gain leads, boosts your website’s SEO, and positions you as a thought leader in your niche. And the best part is, you don’t need a special bag of tricks to create content. All you need is the wedding experience and knowledge you already have! With a few blogging techniques in the back of your pocket, your wedding blog game will be at the next level in no time.

Blog with your ideal client in mind

As a wedding professional, it’s safe to say that you are an expert when it comes to weddings. No matter which product or service you provide, whether it’s florals, cakes, video, photography, or something else, you may have plenty of experience in the wedding world. And luckily, blogging on your website is the perfect outlet for sharing that knowledge with your audience.

Think about who your ideal client is and what they may be searching for when planning their wedding. It’s most likely related to tips, inspiration, style guides, or current wedding trends. This is your opportunity to use your own knowledge and experience to create resourceful blog posts on topics that potential clients will be searching for.

Once they stumble upon your website, they will likely find your website resourceful, and will see you as a thought leader in your industry. You can write about your specific niche in the wedding industry as well as the industry as a whole, but either way, be sure to think like your client.

Hyperlink to industry resources

Whenever you’re writing helpful blog posts for your audience, like wedding day tips or inspiration, it benefits both the reader and your business to include links to outside sources.

Adding links to major wedding resources like WeddingWire give your posts more credibility as a trusted resource. Another important reason for hyperlinking to industry resources is that it helps search engines understand what your website is and why it should be categorized with other wedding websites. This helps boost your overall SEO in the long run which will ultimately lead to more clients being able to find your business.

Showcase your work

Once you’ve gotten visitors onto your site through inspiring and informative blog posts, now is the time to showcase your own products or services. It is your business, after all!

Your website is, first and foremost, a portfolio of your work and an overview of your business. That means you want to include plenty of samples of the work you have done to give potential clients an idea of your expertise.

Gather the photos from each wedding you’re a part of and choose the highlights (or the entire wedding) to include in a blog post. Post these highlights after each wedding to showcase your style and skills to potential clients who find your website.

Start Blogging on an Easy-to-Use Website Builder

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.

Why Your Creative Business Needs a Blog

A blog is more than just a place on your website to make announcements or post photos of your latest event.

Blogs have become one of the most useful marketing tools available to creative businesses, startups, and corporations alike. They’re an opportunity for your business to create valuable content that’s both helpful and engaging for your audience while also increasing your online visibility, ultimately leading to more brand awareness and potential clients.

Increase Your Website Traffic

One of the major benefits to having a blog for your business is that it can make it easier for people to find you online. In order to be more discoverable, you have to post regularly, think about what your audience is searching for, and use keywords throughout your site and blog. The more relevant content you post consistently on your website, the more likely Google is to push your website to the top of the results.

Writing SEO-friendly content for your blog and then seeding these blog posts to your social media channels increases the chance that your content will land in front of more eyes. To do this, make sure you’re using the most relevant keywords for the audience you’re targeting throughout your blog posts.

If you have a wedding photography business, for instance, you will want to include your city, photography style and anything else that you want your business to show up for in search results. Whenever you share on social media, be sure to find the most effective hashtags, too, to make sure your content is even more discoverable.

This will eventually lead to more web traffic as more people discover your blog posts and become aware of your business and everything you have to offer.

Position Yourself as a Thought Leader

Once people have found your blog, either through a search engine or social media, they’ll need a reason to stay or to come back for more. This is your chance to prove your knowledge about an industry while also providing value to your audience.

By writing about blog posts in your niche or field, you’ll be able to show potential clients that you have credibility: that you are knowledgeable, experienced and are very familiar with the industry.

Showcase Your Work

Now that your ideal clients have found your website, it’s time to show them your work. Through your blog posts, you can include examples of your services, past projects, or products that will give potential clients motivation to contact you. If you’re a creative in the wedding industry, consider blogging about a recent wedding client you had. This way, if a couple stumbles upon your website, they can see the work you do and have a better idea of what you could provide for their wedding.

Get to Know Your Audience

You can also use your blog as an opportunity to learn more about your audience. By using an extensive tool like Google Analytics, you can track your website’s visitor count and see which posts do well so you can use this information to see what topics your audience is most interested in.

Once you’ve figured out what garners the most attention on your blog and receives the most engagement, you can write more posts about that subject and potentially increase your monthly visits.

Start Blogging on a Responsive Website Template

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

The best part? Our website designs are ready for search engines and look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.

easy ways to rank well on google

Search engine optimization (also known as SEO) is a long-term process that can help your website show up higher on search results. Ranking on the first page of Google never happens overnight, but it’s better to start trying sooner rather than later.

If you are just starting out and not sure which steps to take to begin optimizing your website, here are some simple steps you can take to begin the process:

Generate More Content

Having several pages that describe your services, products and company history is great. But in order to rank highly, you’ll need to start publishing more content on a regular basis.

Building an online blog is one of the easiest ways to boost your SEO. Why? Because it tells search engines like Google that you are actively engaging in the online conversation surrounding your industry. Blogging also provides additional content, keywords, images and more for search engine’s to search through.

Companies that publish relevant, informative content online will rank higher on search engines. If you aren’t one of them, you will lose out to those that do.

If you struggle with creating content on a regular basis, consider setting aside one day a month to schedule content out in advance. Or hire a freelancer to help you!

Add More Keywords to Your Website

Although you never want to make it sound like a computer wrote your website, you may want to review the current web pages you have to ensure you’re including the right keywords to begin with.

While you read the content you already have up, keep your eyes peeled for keywords you know your potential audience may use on search engines to find you.

If you already have a large following and great brand awareness, make sure you have your company name listed in an appropriate amount of places. If you are a fairly unknown company, but have specific services or products others may search for, it’s vital that you begin listing out those services in detail.

One great way to see what phrases people commonly use surrounding your business or industry is to begin typing in keywords on Google. As you type, you’ll see related phrases and common search queries come up underneath the search bar. You’ll also find an area of “related” search terms at the bottom of your results list. Use these keywords and phrases (also known as long-tail keywords) in your website copy when it sounds appropriate.

Drive More Traffic

Whether you are regularly engaged on social media, or you’ve started a great email list of contacts who want to stay in-the-know about your company, find ways to drive free traffic to your website.

The more traffic you bring to your website, the more that search engines will see you as a relevant source of information. When that happens, your ranking starts to increase over time. It’s a great way to connect all of your marketing efforts and easily begin boosting your SEO — for free!

Improve Your Web Design

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Impress your potential clients with a visually stunning website that is ready for search engines and looks great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!

FREE EBOOK

Learn how to engage your audience and
build brand recognition across social
channels. Learn more...

Free eBook

Search Resolve

Search

READY TO GET STARTED?

Pick your package. Pick your design.
No credit card required.

Start 14-day Free Trial
Compare packages