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Posts Tagged: web design

Top Web Design Mistakes Photographers Should Avoid

If you are trying to grow a profitable photography business, chances are you already know how important a strong website is for long-term success. And while you may have a great eye for composing and editing beautiful images, you may not have the right level of expertise to know what does and doesn’t make a great website.

As you work on your new website’s design, be sure to avoid these common mistakes made by photographers on the web today.

Too Little Content

Even if you have some of the most stunning photographs and would prefer to let them do most of the selling for you online, it doesn’t mean you should rely too heavily on only letting them do the talking. Content is still a vitally important piece to your website’s user experience!

Not only do people who visit your website want to know what you offer, but they ideally want to have enough information to connect with you personally before even reaching out to you through your contact form. You’ll also reap the benefits of higher search engine rankings with a strategic content strategy as well.

Too Many Images

As the artist, you probably have a similar challenge to most other artists out there: you have a personal love for all of your work. Although that is completely understandable, it doesn’t mean every image you’ve ever taken deserves to be front-and-center on your website.

Whether you ask friends and family (or other experienced photographers) to help you, or you practice being a little more critical of your own work, it’s extremely beneficial to narrow down to the best of the best before putting them online.

Why? For a couple of great reasons. First, you should make sure that the work you publish online depicts your best and most relevant work that speaks to your brand and ideal clients. Secondly, too many images (especially with large file sizes that aren’t optimized) can slow down your site load speed, preventing users from enjoying your site while also harming your SEO.

Lack of Contact Information

You also want to make sure your contact information is easily accessible across your website. Far too many photographers make the mistake of linking to social media handles and a contact page, but forget to list a phone number or email address. Be sure that anyone who comes across your website and is interested in hiring you for your photography skills can actually contact you.

Start Your New Website Design Today

With a liveBooks website, you’ll be able to use our stunning, customizable website templates that look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!

Why Having a Great Website Can Make or Break a Social Media Campaign

Your website and social media work hand in hand. The two are both pieces of your brand identity and should communicate the overall message you want your audience to receive.

Before you launch your next social media campaign, make sure your website is looking its best in order to achieve successful results.

Your website is the base of your digital strategy

No matter what kind of campaign you’re running on social media, the call-to-action will likely lead to your website. Your business’s website is the foundation for the rest of your digital strategy.

In other words, everything you produce online will direct users to your website. This means that once potential clients or customers land on your website after seeing your social media campaign, it needs to provide all of the information and content they’re looking for.

You could have created the most well-designed, attention-grabbing campaign, but if your website falls flat once users visit it, then the campaign likely won’t yield the results you’re hoping for.

Good content

If you create social media content that draws people in and builds a loyal following, your website should match that. Your audience may love your content on Facebook or Instagram, and they’ll likely head to your website to see what other content you have.

This is where having a great website will be important. The content you produce through your social media campaigns should be the same or similar to the content that’s on your website.

If your audience enjoys the content they’re seeing on social media, they will visit your website to see more. Make sure that your website is delivering on the content that your audience will want to see.

Builds customer loyalty

If you’re trying to grow your audience through your next social media campaign, having a strong website can help. Your website is another opportunity to show your audience who you are and what your business is all about. After launching your campaign, users will visit your website to learn more about your brand which is your chance to further emphasize the message you communicated through social media.

Having this cohesiveness across both channels will build customer loyalty as it ties the brand together. If potential clients or customers follow you on social media, they will have already formed an impression of your brand (hopefully it’s the message you’re trying to communicate!).

And because social media is an extension of your overall brand, including your website, customers will be happy to see that your website gives them the same impression as your social media. Being able to see a strong brand identity across the board will give customers a better idea of who your business is and they will want to stick around to see what you do next.

Start Designing Your Website Today!

If you already know your website isn’t a strong reflection of your brand and isn’t yet ready for those social media campaigns, consider using liveBooks to get started!

liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

The best part? Our website designs are ready for search engines and look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.

There are many reasons to use PDF files on your site. PDFs can be used for content that you’d like to allows customers to download and/or print. PDFs also provide you with an easier way to display you licences, diplomas or other certificates that set our clients apart from the norm. Don’t forget to keep SEO in mind – check out best practices for optimizing PDFs from the Search Engine Journal.

Here’s an easy guide on how to add PDFs to any liveBooks site:

1. First, you need to upload the PDFs. Go to any page and add a Resource block.

2. Add the PDFs from your computer to the Resource block. This will automatically save them in the Resource Library.

3. Now that your PDFs are uploaded, you must add links to them on your website. Switch to the Design editor and go to the page you’ve been working on. The PDFs will appear all in one column. You can leave them as they are, or you can link them to Buttons, Text or Images.

To link PDFs to your media you will need to:

A. Open the PDF in a new tab and copy its address.

B. Go to your Content editor and add the way you want to link to that PDF. In our example we’ve used a button. Paste the link address in the top field and add a title that will be written on the button. (Note! The default setting opens links in the same tab. We recommend having your links and PDFs open in a separate tab. To enable this just press the button situated at the right end of the link; it will turn blue.)

C. Delete the PDF you’ve linked to the button and preview your page. Depending on the template you’ve chosen, your button may appear differently. Feel free to edit the appearance of your buttons in the Design Editor – Sitewide – Controls – Buttons.

Deleting a PDF from a page will not remove it from the website. To remove a PDF from your website go to your resource library and delete it from there.

Want to see more liveBooks features and how they can help your business grow? Start with a free trial today!

easy ways to rank well on google

Search engine optimization (also known as SEO) is a long-term process that can help your website show up higher on search results. Ranking on the first page of Google never happens overnight, but it’s better to start trying sooner rather than later.

If you are just starting out and not sure which steps to take to begin optimizing your website, here are some simple steps you can take to begin the process:

Generate More Content

Having several pages that describe your services, products and company history is great. But in order to rank highly, you’ll need to start publishing more content on a regular basis.

Building an online blog is one of the easiest ways to boost your SEO. Why? Because it tells search engines like Google that you are actively engaging in the online conversation surrounding your industry. Blogging also provides additional content, keywords, images and more for search engine’s to search through.

Companies that publish relevant, informative content online will rank higher on search engines. If you aren’t one of them, you will lose out to those that do.

If you struggle with creating content on a regular basis, consider setting aside one day a month to schedule content out in advance. Or hire a freelancer to help you!

Add More Keywords to Your Website

Although you never want to make it sound like a computer wrote your website, you may want to review the current web pages you have to ensure you’re including the right keywords to begin with.

While you read the content you already have up, keep your eyes peeled for keywords you know your potential audience may use on search engines to find you.

If you already have a large following and great brand awareness, make sure you have your company name listed in an appropriate amount of places. If you are a fairly unknown company, but have specific services or products others may search for, it’s vital that you begin listing out those services in detail.

One great way to see what phrases people commonly use surrounding your business or industry is to begin typing in keywords on Google. As you type, you’ll see related phrases and common search queries come up underneath the search bar. You’ll also find an area of “related” search terms at the bottom of your results list. Use these keywords and phrases (also known as long-tail keywords) in your website copy when it sounds appropriate.

Drive More Traffic

Whether you are regularly engaged on social media, or you’ve started a great email list of contacts who want to stay in-the-know about your company, find ways to drive free traffic to your website.

The more traffic you bring to your website, the more that search engines will see you as a relevant source of information. When that happens, your ranking starts to increase over time. It’s a great way to connect all of your marketing efforts and easily begin boosting your SEO — for free!

Improve Your Web Design

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Impress your potential clients with a visually stunning website that is ready for search engines and looks great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!

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