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Posts Tagged: search engine optimization

Quick Tips for Obtaining Useful Google Analytics Data

On your journey as a small business owner, there will be a few tools that come up that make your life a whole lot easier. One of these tools is Google Analytics.

Google Analytics allows you to track traffic and data coming into your website. This information can make a world of difference in how you market your business and build your online presence. You can use the data Analytics collects to help you determine your next steps when it comes to revising your website and marketing to your customers online.

If you don’t have time to do an in-depth study on all that Google Analytics entails, then here are a few quick tips for navigating the analytical side of your business.

Audience demographics

As a business owner, you’re well aware that knowing your audience is key to building your audience and gearing your products or services towards them.

Google Analytics is an extremely helpful tool you can use to understand your audience. Under the ‘Audience’ tab, you can find a general overview that includes the percentage of users divided by country, city and language.

You can also enable the Demographics which can give you more details on the gender and age of your users. Knowing this information can help you determine who exactly is visiting your website and how you can cater your website to them.

Page traffic

While you can see how much traffic your overall website is getting by day, week, or even month, you can also determine which sections of your website are seeing the most traffic. By segmenting your analytics by page or post, you can see where your visitors are navigating to or spending the most time on. This is helpful knowledge as it allows you to see what your visitors are most interested in on your website.

If you received a significant amount of traffic to a specific blog post, for example, you might consider writing a similar blog post on that topic because it’s clear that it’s something your visitors are interested in. Similarly, if your About Page is receiving a lot of traffic, that tells you that your audience is interested in the story and people behind your business and you can build upon that.

Traffic acquisition

In addition to knowing who your audience is and learning where they navigate to on your website, a key piece of helpful information is knowing where your audience is coming from. Under the Acquisition tab, you’ll find ‘Channels.’ It’s here that you’ll be able to see which sources your traffic is coming from. The main channels include Direct, Organic Search, Referral, Social, Paid Search, and Email.

This information can give you a lot of insight into how people are finding your business online. If you’ve put a lot of effort into your SEO marketing, then you’ll likely see significant traffic coming from Organic Search. If you’ve been focused on social media marketing, then you’ll probably see a good amount of traffic from Social.

Bounce rates

Bounce rates can be tricky to understand. Put simply, they are the percentage of visits in which a person leaves your website from any page on your website without browsing further or clicking on any other pages.

Most businesses will likely want their website visitors to navigate to more than one page or blog post. A higher bounce rate (such as anything above 50%) means that many of your visitors aren’t exploring more than one page or blog post before leaving. This is seen as a negative “score” in Google’s eyes, because it assumes that those who leave that quickly didn’t find the information engaging and/or useful.

Focus on improving user experience on pages or posts with high bounce rates, and encourage them to click on other pages through buttons and links.

Optimize Your Website’s Design Today

If the data you see in Google Analytics isn’t what you’d hoped it would be, then it may be time to change up your design and content.

With a liveBooks website, you’ll be able to use our stunning, customizable website templates that look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!

How to Know If Your Website is Mobile Responsive

Within the last few months, Google has announced that it will be changing its algorithm to rank mobile-optimized websites higher than ones that aren’t as mobile-friendly. This will be taking effect next month, and if your business’ website isn’t prepared, you could see a significant drop in website traffic.

And this isn’t just a big issue for SEO: more than half of all web users today are browsing websites on mobile devices. This means your overall user experience for your online customers matters now more than ever before.

If you aren’t sure if your website is up to the proper standards, here’s how to check for mobile-responsiveness.

First: Understanding Mobile-Friendly Design

Have you ever stumbled across a website on your phone or tablet that looks like a tiny version of what it looks like on desktop? Many websites that are not mobile-friendly require users to “zoom in” (as if you were expanding an image on your phone) in order to read information or make the buttons appear big enough to click on with a finger.

In contrast, websites that are mobile-friendly or responsive have a unique design that fits well on smaller devices. The text will appear at an appropriate size, the buttons are big enough to select, and the navigation menu is clear and easy to use without you having to search for it.

Using Google’s Test

One of the easiest tools available out there is the Mobile-Friendly Test provided by Google. Simply enter your website’s URL and the test will be completed within a minute or two.

Then you’ll see “a screenshot of how the page looks to Google on a mobile device, as well as a list of any mobile usability problems that it finds.”

If your results say that it has no loading issues and is mobile-friendly, you’re good to go!

Or Try it For Yourself

Another way to test for mobile-responsiveness is to visit the website on your own mobile device(s).

Try loading your website on your iPhone or Android device and see how it functions. Can you explore the website easily? Does it load quickly? Is the text legible?

You might even double-check by borrowing phones or tablets from friends or family to see how your website appears on different devices and browsers.

What to Do if Your Website Isn’t Responsive

Whether you had less-than-stellar results on Google’s mobile test or you saw for yourself that your website is indeed not mobile-friendly, no need to panic!

Instead, work on tackling the problem at the source. Start your free trial on liveBooks today! liveBooks offers mobile-responsive, customizable website templates for creative professionals and businesses worldwide.

The best part? Our website designs are ready for search engines and look great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free here.

easy ways to rank well on google

Search engine optimization (also known as SEO) is a long-term process that can help your website show up higher on search results. Ranking on the first page of Google never happens overnight, but it’s better to start trying sooner rather than later.

If you are just starting out and not sure which steps to take to begin optimizing your website, here are some simple steps you can take to begin the process:

Generate More Content

Having several pages that describe your services, products and company history is great. But in order to rank highly, you’ll need to start publishing more content on a regular basis.

Building an online blog is one of the easiest ways to boost your SEO. Why? Because it tells search engines like Google that you are actively engaging in the online conversation surrounding your industry. Blogging also provides additional content, keywords, images and more for search engine’s to search through.

Companies that publish relevant, informative content online will rank higher on search engines. If you aren’t one of them, you will lose out to those that do.

If you struggle with creating content on a regular basis, consider setting aside one day a month to schedule content out in advance. Or hire a freelancer to help you!

Add More Keywords to Your Website

Although you never want to make it sound like a computer wrote your website, you may want to review the current web pages you have to ensure you’re including the right keywords to begin with.

While you read the content you already have up, keep your eyes peeled for keywords you know your potential audience may use on search engines to find you.

If you already have a large following and great brand awareness, make sure you have your company name listed in an appropriate amount of places. If you are a fairly unknown company, but have specific services or products others may search for, it’s vital that you begin listing out those services in detail.

One great way to see what phrases people commonly use surrounding your business or industry is to begin typing in keywords on Google. As you type, you’ll see related phrases and common search queries come up underneath the search bar. You’ll also find an area of “related” search terms at the bottom of your results list. Use these keywords and phrases (also known as long-tail keywords) in your website copy when it sounds appropriate.

Drive More Traffic

Whether you are regularly engaged on social media, or you’ve started a great email list of contacts who want to stay in-the-know about your company, find ways to drive free traffic to your website.

The more traffic you bring to your website, the more that search engines will see you as a relevant source of information. When that happens, your ranking starts to increase over time. It’s a great way to connect all of your marketing efforts and easily begin boosting your SEO — for free!

Improve Your Web Design

liveBooks offers stunning, customizable website templates for wedding industry professionals and creatives.

Impress your potential clients with a visually stunning website that is ready for search engines and looks great on any mobile device!

We’ve also got a top-notch support team who’s here to help you every step of the way. Start for free today!

If online visibility for your website is what you want, proper SEO is what you need

Your website is relevant, your portfolios are updated, your photography is flawless; so how come so few come to visit? It all comes down to that super popular fellow who only listens to bits of your story, but is excited to share all info it has on you to whomever will ask – the search engine.

Yes, it’s definitely your friend, as long as it gets to know you. Introducing SEO, the one thing every photography website owner knows they need, but not too many actually accommodate it. SEO, or Search Engine Optimization, is the information laid out for the algorithms that skim through each published page, indexing them. They go from link to link and figure out what each website is about, how reliable it is and thus, how relevant it is for the online seeker.

According to what keywords you’ve used in the SEO fields, it will determine a ranking for your website. You already have a great photography website, but does the SEO formula agree? There are a few things you can do to put your foot in google search’s door and say “Alright, I’m here!”

It’s SEO Everything™ time!

The liveBooks websites are all about ease of access to your content, and SEO fits right in the whole scenario. It’s a platform used mainly by photography professionals, a career that stresses on the visual advantage over linguistics, which usually makes indexing a little harder, but we have many ways to go around that. It’s called SEO Everything and it truly is everything you need to get your photography website running at the speed of SEO. (There’s no such measurement unit, but we figure it’s fast. Superfast.)

First things first: check that your website will be indexed by search engines. This feature is automatically turned on, but we’ll go ahead and double-check just in case.

  1. Go to settings, then click on the SEO tab.
  2. While we’re here, let’s make sure that your website title and description are filled in. We’re determined to make the title visible for search engines, so our advice is to make it easy to read: business name + the keyword that describes your field of work (“Lara Croft: Tomb Raider” is a great example, even though we’re positive it wasn’t intentional). What you write in the description is up to you. This is the place where keywords are not important and it’s the only place where you don’t need to worry about google’s piercing scanners. The description appears under your website name in search results. (http://goo.gl/3HBg5R)
  3. We can now proceed to the reason why we’re here: the first field in the search settings field. You want your website to be found, so the first option should be turned on. (http://goo.gl/cENHbu)
  4. Finally, scroll down to the last field, Schema.org, and choose the appropriate organization type to be featured by this tool in indexing your website. (http://goo.gl/HkQJAU)

SEO for your pages

Now we’re ready to take on the great adventure of page and image SEO. This is an important journey to make, since we’re dealing with a photography website where written content is usually scarce. To give an overall perspective, the SEO algorithms behave best in a page containing around 600 words, so we’ll have to make up for it if you choose to let your photography do the talking without inserting text blocks to your galleries. Still, a few words are in order here, a few well written and descriptive words which will serve as your copy-paste material for the keywords field and will never again be seen on your website.

Before you move any further, get writing! Remember, capitalization is unimportant here, but spacing and spelling is. The recipe for a proper keyword sequence is keyword comma space keyword comma space and so on. (ex. wedding photography, engagement photography, ceremony photography in AZ, etc.)

In your content area click on a page and you’ll see a SEO & Settings dropdown field on the right side. This is where you stunning copy-paste skills will come in handy. Fill in these blocks with the keywords and description you’ve set. Do this for all pages. It’s tedious, we know, but you only do it once. Okay, you do it every time you create a new page or item, but trust us, it matters.

SEO for your photos

Now, we’ve said SEO Everything and we mean it! Don’t think we forgot the most important actors in your show: the photographs. In your image library click on the eye icon that appears when you hover over with your mouse and you’ll see a pop-up with the image info. We’ll focus on the first two fields: the title and the description. liveBooks allows google to index this info even if you choose not to show it on your website with the image info on hover option. This is a great feature that not all photography platforms can take pride in having, so we’re boosting over here.

  1. Fill in the title first; it should be descriptive (sunset wedding on Cape cod, floral arrangement at reception, newly weds take wows, etc.).
    Notice how the examples we’ve given contain more words connected to your business, not just photography. That’s because as much as you want people to find you for their specific need, you also wouldn’t mind to have a prospective client bump into your work while googling for a flower arrangement and finding a great photographer to capture the spirit of their big event. and coming back to our buddy google and its power to validate your website, this is a great way to convince it that you are a proper professional who understands the entire ensemble of your work field.
  2. The description, on the other hand, can differ from image to image and it is up to you to make it as detailed as you want to give an even bigger picture.

Extra tips

  • You should have one website for your business so that google doesn’t get mislead
  • If you’re doing a blog, use your website as the platform for it instead of an external page. Feel free to use outside links to projects.
  • Keeping track of your ranking and optimal keywords is a must when reaching for a greater audience. The liveBooks professional plan includes real-time analytics, so you won’t have to bother with 3rd party tools.
  • Changes won’t happen straight away, it takes time for the algorithms to find your updates and index them.

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