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Jerry Zolynsky of On Location Photography, professional business imaging, has been a photographer since 1980. He became interested in photography when he won a camera in a poker game! After that, he was hooked. After graduating from Central Michigan University with a degree in journalism with an emphasis on photography, Jerry wanted to expand his photography knowledge. He was hired by one of the largest in house production photo studios in the midwest where he learned studio lighting.

Jerry’s client list includes some European car companies as well as US fortune 500 businesses. He also does photography for local and smaller businesses. He like the challenge of different things to shoot because it “motivates me to learn new techniques.”

Q&A with Jerry Zolynsky

Q1:How would you describe the aesthetic of your website in three words?

JZ: The way I would describe my website in three words is…sleek, compelling and contemporary.

Q2 How often do you typically update your website?

JZ: I update my website whenever I feel I have a photo that I feel is strong enough to display. Typically once a month. Out with the old and in with the new.

Q3: How do you choose the photos that you display on your homepage?

JZ: Finding photos for my homepage is a twofold process. First I look for photos that I feel reflect the work that I do best and secondly I like to display work that I enjoy photographing most.

Q4: What is your favorite feature of liveBooks?

JZ: My favorite feature of liveBooks is the edit suite. I love the convenience and the layout of it. I also have to mention the tech support. It is so nice to be able to have a one-on-one support session over the phone. It makes a big difference in making the site look the way I want in a timely fashion. In this day and age where a website is the photographer’s portfolio and clients want to see work that pertains to their business right away, I have to be able to get photos displayed quickly. If there is ever an issue I can talk to a real human being instead of writing an email and waiting 24 to 48 hours for a response.

Q5: What’s one piece of advice you’d offer to someone designing their website?

JZ: The one thing I would advise photographers designing their websites is to display your best work. If you don’t feel strongly about the image or you’re on the fence about it…don’t show it. Play-up what you feel are your strengths and what you enjoy photographing most.

Believe in yourself and never give up. When I just started out a friend of mine told me that I would never make a living as a professional photographer. He said it was too competitive and I would never make it. He is still at the same auto parts store he has been working at for the past 25 years. See more from Jerry Zolynsky here.


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