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October 28th, 2016

How Social Media Can Grow Your Business

Posted by liveBooks

social-media-1

With so many social media outlets available today, it can sometimes become overwhelming to choose which ones you should be using to engage your audience and bring in new customers. It may seem like the best course of action is to ignore all the choices and just stick to one outlet. What many photographers do not realize, however, is that each platform offers opportunities for growth – whether this may be through brand recognition, followers, or potential customers is your choice! We have outlined the platforms we believe will give your photography business the biggest growth potential!

 

instagram

Instagram:

With over 200 millions users, Instagram has the power to become one of the most important means of outreach for your photography business worldwide. This platform offers you the chance to build a portable portfolio where you can showcase your work. This doesn’t mean that you have to post every picture from your shoot, but rather the one(s) you consider to be the best.

With its massive hashtag database, Instagram can help bring in clients that are looking for your type of work. By using specific hashtags, clients will be able to find you more easily. When used correctly, these hashtags can become similar to how SEO helps your webpage get views. In addition, creating a unique hashtag for your business can help create a viewing gallery for potential clients. For example, using #johnsmithphotography on your images and having your clients use it when they post your images on their profiles, will ultimately increase your brand’s recognition!

 

facebook1

Facebook:

Facebook is one of the first platforms that comes to mind when talking about social media. Having 1.71 billion monthly active users makes it one of the most widely known social media platform.  It not easy to figure that this platform can be a very powerful tool to drive new customers to your business!

Instead of using your personal page to showcase your work, create a Facebook page that allows anyone to access your profile. With the use of analytics provided by Facebook, you’ll be able to measure the effectiveness of each post and activity on the account. Additionally, creating a page allows you to boost a post and create advertising campaigns. These two options allow you to choose your target audience (residing area, gender, age, etc.)!

Another great tool that Facebook offers is the creation of events. If, for example, you are giving a photography seminar and would like to invite your followers to attend, this tool helps you reach out to an audience, track the amount of attendees, and keep the discussion streamlined all in one place!

 

twitter

Twitter:

Twitter is oftentimes overlooked by many photographers. It requires time and energy to fit everything you are trying to communicate about a shoot into only 140 characters. However, this is a powerful form of expression. You do not need to give your audience an entire explanation of what the picture is about. Rather, allow your image to speak for itself. The saying holds true in this scenario: “A picture is worth a thousand words”.

Many photographers do not realize that when they share their work through Twitter, it can get picked up surprisingly quick. The environment surrounding this platform is very much based around retweets. When your followers love your work, they are very likely to retweet your posts!

To start promoting your business through Twitter, you can see the marketing tips they offer on their website!

 

youtubevimeo

YouTube and Vimeo:

As with Twitter, YouTube and Vimeo are often ignored by photographers. Many argue that they are not videographers and do not have any content to upload. These video-based platforms are often relevant to the type of photography that you dedicate yourself to. If you are a Wedding Photographer, uploading samples of the “Wedding Day” videos you have created would be a great way to showcase your work to new clients.

If the type of photography you dedicate yourself to doesn’t require the use of videos, you can create video tutorials for your audience and peers. These types of videos create a sense of trust in your viewers that can easily translate into a client-based relationship. By creating a channel on YouTube or Vimeo, your audience will be able to more easily find you and find more videos created by you.

 

pintrest

Pintrest:

Pintrest is a content sharing service that allows members to “pin” images and videos to their pinboards. The main idea is to create a variety of categories that contain pins, resources, photos, and other information that the viewer finds interesting.

As a photographer, creating your own account that not only showcases your work but also has pins of the type of things you like, allows viewers to better connect with you in a personal way. Landscape photographer, Joshua Holko, shares his work from his projects in various boards that viewers are able to see and pin onto their own boards.

It’s also important to note that this social media platform is largely based on shares. Since photography is such a visual business, it can be a great tool for photographers to market both themselves and their business.

social-media-2

It’s important that as a photographer you choose the social media platform(s) you feel best represent your business. When starting off new campaigns or social media accounts, it’s important to have a specific goal in mind. With this idea, you’ll be able to accurately measure your success.

pexels-photo-57690

There’s something about new music that keeps us motivated and moving forward at liveBooks. We gathered all of the songs that are currently falling under the “Most Played” section of our music libraries and compiled them into one playlist for you.

Whether you’re editing images, updating your liveBooks site or answering emails, we hope there is something on our September playlist that helps to keep you focused, inspired, and hustling. Is there a song that you have on repeat right now? Let us know below!

Posted in Social Media

Tuesdays Tip

With incredible visual appeal and ability to connect with large audiences, it is no surprise that Instagram has become a huge social media platform for photographers and creatives. While there is so much potential to reach your target audience, it does take a bit of planning and research on your end to make the most of your Instagram account. Believe it or not, by using a little bit of strategy, you will be able to take your profile from an account to share your day-to-day activities to a powerful business networking tool. Today, we are sharing our top tips for making the most of your Instagram profile:

Image Source: Pexels

Image Source: Pexels

  1. Post often, but quality over quantity:
    • It is important to provide your audience with regular content. Once you develop a regular posting schedule, stick to it. Chances are, your audience will get used to seeing your account in their feed and will start to look forward to interacting with your content. With that being said, each post should positively contribute to your personal branding goals. Sometimes it is easy to post just to post, but ensure that each photo’s mood, content and quality will sequence seamlessly with the image next to it in your profile, while allowing your audience to get to know you and your business a little better.
  2. Find your style and stick to it: 
    • Some people love landscapes, and some people love portrait photography. Some people are interested in a behind the scenes look at your daily life, and other’s want to see your perfect final images. It is up to you to decide who you want to reach, where you want to be in the future, and then go all in. It is great to vary the content in your feed, but consistency is key when it comes to voice and styling, The most important piece of the puzzle, however, is to make sure that you are staying true to your own personal voice and style. Your clients are coming to your social media to learn more about YOU and YOUR work. In the end, people that are interested in the content you are producing will follow and interact with your profile. Find your personal style and use this to guide your content and online image while connecting with your ideal audience.
  3. Use hashtags, but make them specific:
    • Hashtags are a great way to connect you with professionals in your industry as well as potential clients. Beware though, hashtags are also a great way to connect you with spammers. Keep hashtags specific to your location, the content of the image, and your industry to drive up interaction with your target audience. While it feels great to have a large number of followers, you want to make sure that the right people are following you. I will let you determine who the right followers are for your account, but it is our hope that you are able to connect with people that are genuinely interested interested in the content that you are producing (and could, hopefully, turn into potential clients!).
  4. Genuinely network with other professionals in your industry:
    • How good does it feel when you receive a compliment or comment on an image? Pretty good, right? Stay connected with professionals in your industry by commenting and interacting with their Instagram profiles too. Most importantly, make sure your comments and interactions are genuine, thoughtful, and productive. Instead of posting a generic: “Great image!” comment, let the poster know exactly what it is you love about their post or profile. Taking an extra second to generate genuine feedback has the potential to translate into deeper connections and a larger following base overtime. Keep in mind, however, that each user’s Instagram post is essentially a public platform, despite any security settings that are in play. Make sure you are conveying your personal brand image at all times. You never know who may be following them!
  5. Make sure your client (and potential clients) know how to find you online: 
    • Know that once you have gained followers, they may want to interact with you in every way! That means that when they visit your website, they will want to check out your social media outlets as well. With the new liveBooks 8 platform, you are able to create a bridge between your website and your social media accounts. Inserting custom social media icons into your website’s footer or navigation is a great start. Read this blog post to learn how to integrate social media icons into your website’s footer. Also don’t forget: you can also add your website link to your Instagram profile. This will help lead your Instagram followers into potential clients!

Are you on Instagram? We want to feature you! If you have an image that you are interested in having us share, send us an email at social@livebooks.com.

Tuesdays Tip

The new liveBooks8 website editor allows you the freedom to create a custom navigation bar that fits your website’s specific needs. Whether this includes a drop-down menu that organizes your portfolio galleries into a visual index for your viewers to choose from, the use of social media icons, or the use of links and buttons to direct your viewers to another webpage or websites, you’ll be able to customize every aspect of the navigation bar. See below for some helpful tips to get you on your way to creating a navigation bar that fits the design of your website:

Creating Drop-Down Menus

  1. Log in to your liveBooks8 website editor
  2. Select the Content tab
  3. Select “Add New Pages”

Screen Shot 2016-08-14 at 8.06.02 PM

 

4. Check the box next to “Navigation Item” and then select “Add”

Screen Shot 2016-08-15 at 6.37.50 PM

5. From the drop-down, select “Text (No link).” This will allow you to create a title for the portfolio/gallery without leading your viewers to a blank page. Once you have chosen this option, change the Text Label to the name you would like your drop-down menu to have.Screen Shot 2016-08-15 at 6.42.49 PM

6. Once you have successfully finished all of the above steps, you can begin adding portfolios that will showcase your work. In order to organize the portfolios to display in the drop-down menu you have just created, you will need to indent your portfolio pages.

Screen Shot 2016-08-15 at 7.17.42 PM

 

 

Social Media Icons in the Navigation Bar

The new liveBooks8 website editor allows users to easily and seamlessly integrate social media outlets to their website. What’s the difference between having your social media icons in the navigation versus in the footer? Here are some of the most contrasting differences:

  • Depending on the layout that you have chosen, social media icons may catch viewer’s eyes more in the header of your website
  • Having your social icons in the navigation bar highlights the importance of social media outlets with your work; they are equally as important as other pages on your website
  • The navigation bar allows up to 4 social media icons at a time; the footer allows for unlimited social media icons to be added
  • If you have added a variety of pages to your navigation bar, we recommend that you consider adding social media links to the footer of your site. With a number of pages in your navigation, viewers may find it to be too crowded.

Adding social media icons to navigation bar:

  1. Log in to your liveBooks8 website editor
  2. Select “Content”
  3. Select “Add New Pages”
  4. Check the box next to “Navigation Item” and then select “Add”
  5. From the drop-down, select “Social Icons”

Screen Shot 2016-08-15 at 7.43.45 PM

6. Select up to 4 social media icons that you would like to display on the navigation bar (Tip: Make sure to keep the “Open in new window” box checked. Otherwise, your viewers will leave your page immediately upon clicking the icon.)

7. Make sure to copy and paste the exact URL from your social media outlet. Also – check these icons frequently to make sure they are still linking to your social feeds correctly. Changes in usernames and domains from social media feeds may cause you to lose viewers along the way.

 

Creating Links and Buttons

The links and buttons feature on the navigation tool can help navigate your viewers to a specific part of your page that you want to showcase. This is especially true in the case of buttons. Links, on the other hand, are more commonly used for external links, which will lead viewers to another website.

Adding links and buttons to the navigation bar:

  1. Log in to your liveBooks8 website editor
  2. Select “Content”
  3. Select “Add New Pages”
  4. Check the box next to “Navigation Item” then select “Add” (look above for image)
  5. From the drop-down, select either “Link” or “Button”
  6. Change the “Text Label” to what you’d like your Link of Button to read to viewers (i.e.: “My Blog” if the link leads viewers to your blog)
  7. Copy and paste the URL into the “Link” section

Screen Shot 2016-08-16 at 10.28.56 AM

 

Is there a new liveBooks8 feature that you are excited to learn more about? Let us know at social@livebooks.com!

 

Tuesdays Tip

SOCIAL HEADER

In today’s digital landscape, a social media presence is absolutely vital for the success of your business. At liveBooks, we understand this. With over 100 social icons to choose from, liveBooks8 allows for complete customization of the social experience you provide your audience. Connect with clients easily, using liveBooks’ social media integration tools.

Today’s tip details how to create your ideal social experience for your audience through the customization of a social media footer.

To add social media icons to the footer of your liveBooks8 site:

1. Log into the liveBooks 8 editor.
2. Select the Content editing tab.
3. Select footer on the right side, under Global Content.

Social1

4. Select your desired social platforms from our bank of over 100 options. With selections including anything from Facebook to Spotify and Vimeo, you will be able to create a customized and dynamic social experience for your unique audience.

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5. Add your unique social media links in the related fields.
Pro-tip: test the functionality of each button under the Design tab in your site’s preview mode to ensure each link is working as desired.
6. Admire your new social media footer and connect with your audience on a new level.

To change the color of your icons to match your branding:

1. From Content, navigate to the Design tab.
2. Select the area of the site where your social icons are located. For this tutorial, our social icons are located in our footer, so we will select the footer tab.

Social icon footer

3. Use the tools provided to customize the look, color, size and functionality of your new social icons.

Custom social

 

 

 

 

 

 

 

4. Press save. Customization is as easy as that!

Get social with liveBooks! Connect with us on Facebook, Twitter & Instagram.

Interested in learning more about a specific liveBooks8 feature? We want to know! Send us an email at social@livebooks.com.

Blog&Twitter

The only thing we love more than our liveBooks8 platform is the gorgeous work that our clients are sharing on it! Have an image that you are dying for the world to see? We want to feature you! We are excited to announce our first ever summer Facebook cover photo contest where we are looking to feature the #bestofLB8 on our page each week.

To submit your images, please send the original image file to social@livebooks.com with the subject line “Facebook cover photo contest” or submit your entry via Twitter or Instagram by tagging liveBooks AND #bestofLB8. We will select u to eight photos to be displayed weekly between July 1 & August 22, 2016.

Submissions are now open! Follow the rules below to have the chance to be featured on our Facebook page.

To submit:
Please send the original image file to social@livebooks.com with the subject line “Facebook cover photo contest” OR submit your entry via Twitter or Instagram by using the hashtag #bestofLB8 AND tagging liveBooks. Please include your full name, where the photo was taken and the date in your entry. The summer cover photo of the week will be selected by the liveBooks team. Up to eight photos will be posted between July 1-August 22, 2016. Selected photos will be featured on our Facebook page as a cover photo for approximately one week and may be shared on Instagram

Rules & Regs:
1. Photo must have been taken by you in the last 3 years.
2. Photos must be horizontal and fit within the Facebook cover crop area of 851px by 315px. Vertical photo submissions will 3. be discarded.
4. Please avoid heavy filters and edits.
5. Explicit content will be discarded.
6. Smartphone photos are accepted but DSLR images are preferred.
7. By submitting your photo through email or hashtag, you give liveBooks permission to use and promote the submitted image via our liveBooks social media outlets.

Think you have what it takes? Submit your photo now! 

Weekly Winners: 

July 1, 2016:
C.J. Dewolf
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July 11, 2016:
Joan Ford
July 8

July 18, 2016
Jason Halayko
July 19

July 25, 2016
Brian Ach
July 29

August 1, 2016
Scott Blatt
August1

August 8, 2016
Stephen Guenther

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March 7th, 2016

Must-Have Apps for Photographers

Posted by liveBooks

In today’s world we are rarely ever found without our cell phones within arm’s reach. It seems our devices have become an extension of ourselves in every possible way – relying on them for even the most basic of functions. While many things we do on our phones can be frivolous and unnecessary, there are actually a lot of ways in which they enhance and make our lives easier. We’ve compiled a list of must-have apps specifically for photographers – to make your lives easier and your businesses run smoother.

The Photographer’s Ephemeris (TPE)

The Photographer’s Ephemeris is incredibly valuable for natural light shooters and landscape photographers. The app uses your current location ( or prospective shooting spot) to tell you the heading and angle of the moon, the hours of twilight, the size of shadows, upcoming celestial events, golden hour times, and more. This app also has a “visual search” feature which will tell you the exact date and time the sun and moon will be in a specific location in the sky for a given shooting spot.

$8.99 – iOS

$4.99 – Google Play

 

Easy Release

If you’re a street photographer or work with a lot of models, Easy Release is the perfect on-the-go app for you. With Easy Release, you can set up a custom release form (or multiple ones for different situations, depending on the type of work you do) that can be signed using a finger. This will instantly generate a PDF document that you can email to everyone that require a copy of the release. Bonus: major image houses like Getty and iStockPhoto approve of its use. However, we always encourage you to consult a lawyer on any legal matter to make sure your releases and contracts are legally binding.

$9.99 – iOS

$9.99 – Google Play

 

 

Instagram

We know, we know. Instagram isn’t necessarily an app just for photographers. However, we think it’s important and beneficial enough for your photography business that we had to include it here. Instagram is a way to showcase your amazing photography with the world – literally. Utilizing hashtags correctly can result in thousands of new followers and tons of engagement with your work – which can all lead to increased business and name recognition. Plus, by following other photographers or hashtags that are interesting or relevant to your business, you could learn new things, become inspired to try a new type of shot, and even network with people around the world. We could go on and on about the importance of this app, especially for newer photographers looking to establish themselves, but we urge you to check it out for yourself. Already have an Instagram account? Follow ours – @liveBookswebsites – so we can follow you back and #regram your best pics!

Free – iOS

Free – Google Play

 

iWatermark

With the increase in photo sharing on social media, there is a higher risk that someone might be able to steal your work. However, we believe that the benefits of sharing on social media gar outweigh the potential risks, and with apps like iWatermark you can further protect yourself. This app gives you the ability to add your logo to images before you post them. You can either water with text or imagery (like your logo) and save the photo back to your camera roll or share it directly to social media from the app.

$1.99 – iOS

$1.99 – Google Play

 

Photographer’s Tools

Photographer’s Tools provides easy access to some of photography’s most commonly used properties. This app includes a depth of field calculator, sunrise/sunset and moonrise/moonset times, twilight, blue, and holden hour windows, plus an ND filter calculator for determining how much to compensate an exposure. We also really love the clean, uncluttered format that the app presents everything so that you can quickly access what you need and get back to what you really want to be doing: shooting.

Free – iOS

Free – Google Play

 

Wireless Mobile Utility

This app creates a two-way wireless connection between Nikon cameras and iPhone, iPad, and iPod touch devices. This means that pictures taken with the camera can be downloaded to any iOS device, and the camera can be controlled remotely, using the iOS device. Plus, the photo sharing feature makes it super easy to upload pictures to social media sites and attach them to email messages.

Free – iOS

DropBox

We think any cloud storage app is always a great idea (long gone are the days of crashed hard drives and losing all of your work!) DropBox is our favorite because it lets you access all of your photos, documents, and videos from anywhere and share them easily. Plus, you can access any file you save to DropBox on any of your devices, computer, phone, tablet, etc.

Free – iOS

Free- Google Play

 

What are some of your favorite photography apps that you just can’t live without? Let us know in the comments below or feel free to email us at social@livebooks.com.

We are thrilled to have just wrapped up our first ever Instagram contest – we absolutely loved seeing all of the amazing photos! We wanted to share with you the winning snaps (the decision was incredibly difficult!)

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This photo by Stephane Malassine is absolutely gorgeous – it makes us feel tranquil and relaxed, and the colors are so incredibly vibrant! Check out more of his work at his website: www.malassine.com and on Instagram: @s.malassine

LBpicstop 8

We are mesmerized by this pic from Greg Anthon – the colors, the way he expertly captures a wave at its peak, and the clean lines. See more of his unique style on Instagram: @greganthon.

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Our third winner is this breathtaking snap by Jamie Chan in Bali, Indonesia. Check her out at www.jamiecphotos.com and on Instagram: @jamiecphotos.

Stay tuned for our next Instagram contest – and thanks to all those that participated!

Guest blogger Manuela Marin Salcedo is a research and development team leader at Momenta Workshops. Her expertise is in visual communications and social media. In addition to her work for Momenta, Manuela is working on long-term, independent multimedia projects.

Unless you are a social media manager with experience engaging virtual audiences, social media as a promotional tool for your photography business can be intimidating and exhausting to manage. While it can also be a social and fun experience, keeping up with all your feeds takes maintenance. Therefore, the team at Momenta Workshops has put together a short list of tips and tricks to help you re-evaluate and invigorate your social media feeds to further your photo business strategy.

Develop Social Media Goals

Whether you are new to social media pages or a seasoned pro in need of a social media boost in creativity, it is important to plan and evaluate your social media outreach. If social media success by way of increased follower engagement is your destination, you’re going to need a road map to success. Consider the following as you create your goals:

  • How is social media important to your company?
  • How does social media relate to your goals?
  • How are you using social media as a voice of your brand?
  • Are more followers the goal or better dialogue with current followers?
  • Do you use all your feeds equally? If you’re neglecting one, do you need it?

The answers to these important questions will give you direction, and that will be essential in creating a new strategy or refreshing an old one.

Add to the Story

Taking the above tips into consideration, with every post you put your valuable time into, ask yourself:

  • What am I saying?
  • Did I just say the same thing with a previous post?
  • Am I adding to my brand’s story?
  • Is this post encouraging people to follow me or just adding content?
  • Would *I* want to follow posts like the ones I’m sending?

If you are bombarding your audience with the same perspective or information multiple times in a short span of time, you could become irritating.

Live-Post From Events

Are you attending a film festival this weekend? Did you recently attend a gallery opening? What about a lecture? Were they interesting, exciting, mind-blowing? Talk about it! Share content from it, such as favorite quotes or photos. Chances are, others who attended these events have social media accounts and will be talking about it too and your posts can add to the dialogue and give you lots of exposure to new people. If the event has a specific hashtag, make sure to use it. This will make your posts visible on a grander scale and allow you to interact with brands and individuals.

Interact With Your Followers

Think of your social media as an invitation for followers to interact and engage with you and your portfolio. Your posts initiate a dialogue. When followers respond, don’t leave them hanging. Turn those replies into a conversation; your followers will be more likely to chime in with their two cents in the future.

Get Visual!

As visual creators, you’re in luck. Research and analytics show adding images to your social media posts can increase click-through rates anywhere from 18%-27%. What does this mean exactly? People love pretty pictures! So let it rip and share your greatest asset: your beautiful images!

What are some other tips that you’ve employed to invigorate your social media channels? Let us know in the comments!

 

Hopefully by now you all know about the importance of social media for the success of your business. At this stage in the social game, Facebook and Twitter should be old hat. But what about some of the newer platforms that are quickly becoming more popular – even surpassing – some of the old favorites? Instagram, Pinterest, and Tumblr are the networks to watch in 2015 – and the good news for all you creative professionals – all of these platforms are dominated by photo and video content.

Instagram-Logo

 

InstagramWith 300 million monthly active users and Citigroup just raising the valuation of the network from $19 billion to $35 billion, Instagram has officially surpassed Twitter. With a number of recent updates to the app, such as looping videos, like its main competitor, Vine, does, Instagram has made some huge strides in overall user experience. Instagram also just released a whole slew of new photo editing tools – from creative tools, to brand new filter choices – making it the ideal space for creative professionals to share their photos. If you aren’t on Instagram already, this should be the first social network that you check out ASAP so you can connect with customers, showcase your work, and develop your brand. (Also, make sure to follow @liveBookswebsites!)

instagram-crop

official-pinterest-logo-tile-300x300

Pinterest – With another round of funding, Pinterest is rumored to now be valued at $11 billion with an 111% growth in active users in the past six months. Pinterest has also been making some pretty significant updates to its platform – a smarter search tool called Guided Search that allows a user to filter their searches by adding specific filters relevant to the original search term. Plus, much like Instagram’s Direct feature, Pinterest also recently released the ability for users to have private conversations about specific pins. Since up to 80% of all pins on Pinterest are repins – this is a huge opportunity for photographers to organically “pin” their own content with a high likelihood that it will be re-pinned by the Pinterest community. Everyone – from agency’s (for commercial/editorial work) to consumers (for portraits and weddings) are searching photos on Pinterest. This is a great platform to showcase your work and get noticed – and don’t forget to #hashtag!

Logo_tumblr

Tumblr – While Tumblr has actually been around since 2007, because of some updates and a refreshed interface, its active users grew by 120% in the past six months. To put this all in perspective, Facebook’s active users grew by just 2% in the past six months.  And while Tumblr is mostly known as a microblogging platform, the reason to be on Tumblr is its highly engaged community. Posts are shared, reblogged, liked, and commented on with great frequency, and it has become known as the “Twitterized version of WordPress.”  While you can share and post pretty much any content you want, from text, photos, quotes, links, chat, audio, and video, unsurprisingly in this day and age, the most shared and liked content is photos. Since 83% of Tumblr posts are photos, and most users do not create their own content, adding your original photos to the content pool will set you apart in the Tumblr world. Check out Harrison Jacobs “7 Tumblr Tips for Photographers” for some really great info on how to best utilize this platform for your business.

I think we all know that social media is here for the long haul, and the good news is that it’s a great opportunity to show off your creativity and add meaningful content to the conversation. Take advantage of all of these free ways to get your brand out there – because it will be imperative for the future of your business.

 



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