Photographer and writer Jay Goodrich’s work focuses on architecture, nature and adventure. In addition to writing and creating imagery he leads workshops and photo tours. Those who attend the workshop come away with a better understanding of photography and mastery of images, and they have a greater appreciation for the locations and peoples they have visited. His upcoming workshop takes place in Hilo, Hawaii November 5-12. Jay tells us about his workshops and his experience teaching them as well as attending them.

Melissa Dubasik: I’d love to get a little background on why you host workshops and what you hope others will get out of them?

Jay Goodrich: Teaching workshops just grew out of my love for photography. I wanted to share my experiences, my passion for this creative medium with others. In addition to that I think what is most important about my workshops is the communal experience. Everyone who is there is completely into photography and learning about photography, so it becomes not only a learning experience for the participants, but for myself as well.

I truly hope that all the people who attend walk away with a better knowledge about how to create a stronger image. I am somewhat of a gear head, but I really want people to understand that you only need your iPhone to be a creative photographer. Idea, concept, and composition first, how you record it to show the rest of the world is secondary. I do teach a lot of equipment and software based techniques as well because the era of the digital capture has opened up the boundaries…actually removed them completely.

MD: Is this workshop geared more towards being creative or improving one’s technical skills? Or both?

JG: I would say more emphasis on creating, but there is a lot of technology that gets talked about. I even teach software specific workshops on programs like Lightroom.

MD: What are some of the unexpected benefits one might get from attending one of your workshops?

JG: Traveling to amazing destinations and at times getting access to special places and locations. In our up-coming Hawaii trip, I have a friend who owns property there and he suggested that we stop by to photograph the stars over the lake of lava in his back yard one evening. I also try to focus on including luxury accommodations when possible. One of our previous trips to the Altiplano of Chile had us staying at an all inclusive five star spa. I try to give my clients a little something extra whenever I can. Even if it’s just a ride to the airport or a private critique of what they created after the workshop. I want to build relationships with my clients and I get really excited to watch them progress as photographers during the course of a workshop.

MD: What are the most important things for the attendees to realize when they participate in a workshop, to help them get the most of of the experience?

JG: I think they really need to understand, that it isn’t amazing everyday. There are days when sunrises don’t materialize. Weather changes. Miscommunications happen. Cars break down. People have gear troubles. We do our best to help everyone and fix all of the issues, but sometimes, it will just rain for a week straight. We will make the best out of it though. This leads to: they should also come with an open mind. Be open to a new experience and new people because everyone has a different perspective to offer.

MD: What differentiates this workshop from others?

JG: With this Hawaii workshop we are taking a little bit of a different approach. We are showing participants how we look for everything and anything while traveling. How our eyes are focused on multiple disciplines, multiple subjects, and ever changing light. This allows us to create a large portfolio of images, which in turn gives us a stronger market base, better coverage for a location, and makes us better photographers overall. If I just focused on photographing birds, I think I would have given up on photography a long time ago. It is the experience of what resides around the bend that keeps me going day in and day out. Focus on a great composition and it doesn’t matter what your subject is, you will walk away with a great image.

MD: Was attending workshops instrumental to help you become the photographer that you are now? If so, how did they do that?

JG: I have only attended two workshops in my life. One was taught by John Shaw about selling your work and the other was taught by my really close friend Art Wolfe. One sent me off in the professional direction and the other sent me off in the creative direction. Although, as I have grown my business over the years, I have been lucky to work with some of the top level pros in the industry and this has helped me realize what works and what doesn’t along the lines of instructing. I also have a wife who is a teacher, so she beats the knowledge of two masters degrees in education into me on a regular basis.

This has made me focus on smaller group sizes and on more client one-on-one time in the field. Typically, I never teach more than six individuals by myself and never more than ten when there are two of us. I also want to spend less time lecturing to participants and more time in the field showing them what works and what doesn’t work.

Many people think that branding is a logo, a website, and some stationery.  In actuality, branding is the feeling that people have when they come into contact with your business.  It is a combination of your company’s mission statement, core values, principles, philosophies, and reputation.  Your branding identity – the logo, website, etc. – is the imagery that represents your brand.  Branding identity can have a very powerful impact on the emotion of your customers and potential customers.

First Things First

When we are defining our company’s branding identity, we often create a design based on our preferences.  We like red and such our identity becomes a red logo.  Or, the trend color is turquoise and the website becomes turquoise.  The problem with creating branding identity based on these preferences is that it is built on the surface of a business.  This type of identity doesn’t represent what runs deep in our business.

Building Your Brand

Want to build a strong brand that best represents your business?  Sit down and define the following:

• What is your mission statement?
• Who are you?  What is your business about?
• What are you values and your company’s values?
• What do you want to be known for?
• What is your specialty?

From here, work to define the identity that will draw people to your company.  Powerful identity will work to link the customer’s eye with your business inside and out.

Go Beyond Branding Identity

Branding is so much more than your logo, website, and stationery.  It is in the way you answer the phone, the way you dress for a meeting, the way you present your porfolio.  Branding that is carried through all aspects of your business will create a consistent experience for your customer.  It is this consistent experience that makes your brand strong.  These factors are what makes a brand become instantly recognizable and highly valuable.

Wanna learn more?  Visit Sage Wedding Pros’ blog for more on mission statements, values, and branding.

Yaroslav, 38, a 'Hruschevka' dweller for the last 11 years. By Petr Antonov

Miki Johnson: Please tell us about the [OR]EDU project.

Liza Faktor: [OR]EDU is a new project for talented and highly motivated young photographers and photo students that was launched in 2009 by our foundation, Objective Reality. The project came from my personal experience directing a photo agency, editing an online magazine, and running offline workshops in Russia and CIS. Through it all I felt a growing frustration at the impossibility of doing business on the international level in this huge territory.

The idea of [OR]EDU is to find young photographers (from Russia, CIS, and the Baltics for now, but with a plan to take it international very soon) and connect them to the working professional photographers, editors, and curators around the world. Photographers are chosen by a competition, and then go through the series of thematic workshops where they are coached by “masters” through a blog where assignments are made and critiqued. Our goal is to help emerging photographers develop and maintain a personal vision, and to market that vision as a product.

So far, we have produced two seasons of the workshop. In 2008-2009 we received a total of 472 workshop applications. Originally intended for Russian photographers, the program gained much wider attention and drew participants from Ukraine, Latvia, Belarus, Armenia, Georgia, and Azerbaijan. The first 55 workshops participants created photo essays and produced their own multimedia or exhibition projects.

Looking back at the start of the project, it seems like a scary and exciting adventure. We were programming all the interface ourselves and we had to work with limited resources. I’m very grateful to all the masters who joined the project at an early stage and struggled with the software — many of them taking on blogging for the first time. Among our masters were award-winning photographers Lucian Perkins, Alexander Gronsky, and Rena Effendi, and editors Michael Regnier of Panos Pictures, Andrey Polikanov of Russian Reporter, Barbara Stauss of Mare, and Rebecca McClelland.

A woman in St. Petersburg. By Alexander Aksakov

MJ: What is a typical Objective Reality class like?

LF: Each workshop lasts for one or two months, during which the students are given two or three assignments from a “master.” Once they’ve completed the assignment, they upload it to the website, where it becomes part of the class blog, where they receive comments and critiques from the master. The whole process is open to the public, but only members of the class can write and comment on assignments.

For now we are able to run no more than three or four workshops simultaneously, otherwise our small stuff would not be able to keep track of everyone. The workshop themes are usually organized around a certain market sector, like editorial or art, or a particular kind of work, like a personal project or multimedia production. Assignments include daily life editorial, developing virtual exhibitions, multimedia technique and storytelling, and producing a documentary project.

MJ: Why was it important to you to offer photography classes online, not just in person?

LF: We started to concentrate on the workshops in 2005 and produced them in quite a few of the Russian regions over the next two years. By the end of 2006, we came to the conclusion that it made no sense to continue the workshops in their existing format. Out of 10 or 15 students, only one or two were ready to move on to higher level classes. Not to mention the travel costs photographers had to pay to travel from their hometowns to the regional workshops.

We decided it would be much easier to mobilize promising photographers on the internet. Most photographers who want to move beyond the limits of their local region are already actively using the internet, which is their only source for self-improvement and information. Plus the online format allows us to work with masters from around the world with no added cost for their travel.

This kind of carpet on the wall used to be very popular in the USSR. By Maria Morina

MJ: What have the results of the workshops been so far?

LF: In addition to satisfying a pure desire to learn more, the workshops offer a real professional motivation to young photographers; many students are now working with the leading Russian and foreign magazines and agencies they connect with through class portfolio reviews. We have also realized that we are becoming a repository for high-quality stories by workshops participants. They are documenting important social issues and everyday life in our largely under-reported region: life in small towns; ethnic and sexual minorities and members of subcultures; health care; internally displaced people; homeless children and orphans; migrant workers.

These stories are being told less and less due to the global media crisis. It struck us that the work our students were producing could be as important as what they learned while they were producing it. We decided to develop a new media component on the website, which presents photographic projects by the workshops participants and provides a platform for contributions from other professional photographers and citizen journalists as well.

We are also working to integrate the workshops with other exciting internet projects. We engage with social networks and bring in interesting blog posts from resources like RESOLVE (only available in Russian) to draw in new traffic and help the images produced by the students be seen outside of our website.

MJ: Having worked for so long with photographers in Russia and CIS, have you found common problems that these photographers face? Is there style or philosophy of photography that has emerged from this region?

LF: Generally, I do not sympathize with the “national” idea or division of photography. Really exciting and original Russian photographers are not dramatically different from American or French photographers. If you looked at the work and personalities of Yuri Kozyrev or Alexander Gronsky or Rena Effendi, it would be hard to tell their nationality.

What is typical for most of the post-Soviet countries today, and what led me to start a foundation and take on the educational projects in the first place, is the lack of context, on many levels. By that I mean a poor or almost absent photography market infrastructure. Support for emerging photographers in the forms of academic schools, workshops, and grants is inconsistent; job opportunities with publications, agencies, and galleries are slim; and the criteria for judging photography are vague in the absence of national-scale contests and critique. As a result, there’s a very limited number of real professionals.

Naturally, these problems are not uniform across the whole territory — the situation is better in Russia and the Baltics than in Tajikistan or Moldova for instance. But in reality there is almost no serious photographic discourse going on, which makes it difficult for young photographers and editors to develop their careers.

I signed up with my very first company that offered an “archive hosting” service five years ago. At that time, my idea of what that meant was vague at best. Would they sell my pictures or just provide storage and display? Would the web system be user friendly? Would I need to buy a complicated manual? Did I need to hire an assistant for this?

Today archive hosting companies typically provide storage space, online galleries, search and client features, a user-friendly back-end management system, FTP, downloading, and hundreds of other functions that are incredibly useful if properly understood. All of this is usually bundled into a package that might cost roughly USD 50 per month. For a photographer like me, who is constantly moving, I find the service indispensable.

Today the main player in this game seems to be Photoshelter. After transferring my archive to their servers a year ago, I can say with some level of confidence that they provide a superior service, strong customer support, and a huge variety of functions (without trying to do too much, the most important thing in my opinion).

So how exactly do I manage my own archive? When I complete shoots for newspapers, magazines, and corporate clients, I upload the images to my archive, so that I can FTP the images to clients, share the work with friends and family using public light-boxes, display work to potential new clients, and allow regular clients to search for stock images to license. That might sound like a lot of work — and it is. But make no mistake, this hard work pays dividends.

I particularly find the online archive a useful tool when working on longer-term stories or projects, because as work is completed it can be uploaded and shared for client or peer review. For example I recently photographed the construction of one of Shanghai’s tallest buildings. The building owners wanted to see a monthly edit from my shoots, a progress report, as we went. During the more than two years the project lasted, I was able to bring them up to speed with new imagery, as well as service the download needs of their staff in Shanghai and Japan. My archive created a seamless delivery system — no more burning disks, no more Fedex. The online, hosted, and managed archive is here to stay.

A close friend of mine challenged my position on archive hosting by insisting that my agency should take care of all that “back-end” work for me. A lovely idea, but full-service agencies are pretty much a thing of the past. (In my experience anyway; if I’m missing some full-service agencies still out there, please let me know.) The new trend seems to be the fully functioning, independent photographer who manages his or her own pictures.

Although my photographic work is represented by Corbis, they are far from a full-service agency. They don’t have an assignment division and rely on photographers to upload on their own. They don’t scan film, they don’t do captioning and key-wording, and they edit as they see fit. This is all actually a good thing, because it allows them to focus on the most important part of the process, selling my images.

Of course, that means a lot of the work agencies used to do is now the photographer’s responsibility. While that may be a negative for some, it’s a positive for me, because I get to control the quality, layout, and organization of my own work, and then share it anyway I like. It allows me to have a closer relationship with my editors and — for a young photographer like me who sometimes feels overwhelmed with a rapidly changing industry — this offers a very rare sense of control. Plus I can link to my archive just about everywhere, post public light-boxes online using social media, and fully integrate my Photoshelter archive with my liveBooks website, in the hope that editors and image buyers can find what they are looking for with ease.

On a final note, in my particular situation, having an archive based in the U.S. is a crucial part of my business plan. Because I live behind The Great Fire Wall of China, FTP-ing work out of the country is a nightmare, so it’s best that I only have to do it once. Once I upload to my archive, it’s an easy click of the button to share work with multiple clients. Plus I never have to worry about missing a deadline because it takes 14 minutes to upload one image to a server outside of China!

Name: Josh Maready
Website: joshmaready.com
Age: 30
Location: NYC

What kind of photography do you specialize in?
I shoot mostly fashion and portraiture, but I feel really connected to photojournalism and documentary. I like capturing pieces of history that otherwise might have been lost or forgotten.

Personal project name and short description
Pic-A-Pet: This is a slideshow and interview with Mr. Madonna, the owner of a small plant and pet store named “Pic-A-Pet” in my hood in Inwood, at the very top of Manhattan.

When and why did you start it?
My old apartment was right above where the super put all of the trash overnight before he put it out on the street, and because of it there were always some stray flies that found their way in. I got pissed and went on a search to find some Venus fly traps that led me to Pic-A-Pet. I loved that place ever since I first walked in.

I have soft spot for old stores — the dirtier and more cluttered the better. Those places are so full of stories and have so much soul, you know?  I instantly wanted to take pictures of that place and hear some of those stories, so I grabbed my camera and voice recorder and sat down with the owner, Mr, Madonna.  Sadly, he had Stage 4 cancer and died a couple of weeks after our interview. It’s pretty amazing to think that because of the interview I did, a few of his stories will always be alive. That’s powerful stuff.

Mr. Madonna by Josh Maready

Do you have a particular image you are especially drawn to so far?
From this story, I like two images the most: a portrait of Mr. Madonna smiling and a picture of his cluttered cash register that he told me he hasn’t used since the first day he opened. In the portrait, maybe it’s the smile he’s wearing, even though I knew he was in pain, or maybe the sunlight hitting the dust on his glasses. The register, to me, is a perfect summary of everything I love about old stores.

What has been the most challenging thing about the project?
The most challenging part was the editing. I sat down and talked with Mr. Madonna for almost an hour and a half. So taking all of those stories and condensing them into 10 minutes was tough.

What has been the most rewarding thing about it?
Just what I said earlier — to know that I was a part of keeping someone’s legacy alive is a huge honor.  Mr. Madonna was loved by so many people. And even though this is a small and unworthy tribute for such a good man, at least it’ll give people a taste of what he was like.

In your ideal world, where would this project end up?
I hope this ends up in front of the eyes of people who appreciate the stories of the unknown heros of the world as much as I do.

Do you recommend personal projects to other photographers, and why?
Totally. I try to find time to fuel the creative fire by shooting things that really mean something to me. This project was time consuming and finding free time is hard. Freeing up time is usually hard to justify. But to look back and feel like I’ve done something good for the world is worth it.

Wow – you wanna hear something weird? Right now as i’m writing this I just got an email from someone who had known Mr. Madonna. They told me they just watched the slideshow/interview and then poured their heart out about Mr. Madonna and told me a few of their own stories about him. That’s it, man! That’s why I love this stuff! That’s good fuel for the fire and motivation for the next few stories I have in mind…

What do you think photobooks will look like in 10 years? Will they be digital or physical? Open-source or proprietary? Will they be read on a Kindle or an iPhone? And what aesthetic innovations will have transformed them?

I know I’m not alone in pondering these questions. Joerg Colberg echoed these thoughts just last week in a post on Conscientious. Then I talked to Andy Adams at Flak Photo about his weekly features highlighting the winners of Blurb’s 2009 Photography.Book.Now contest (left), and something clicked.

For a while now, it’s been our goal (at RESOLVE and liveBooks) to find and share new business models that will move photography and the creative industries forward in a positive way. But we’re also eager to conduct our own experiments. And what better place to start than the incredibly flexible blogging format?

Andy and I initially wondered how we could use our blogs in a new way to further illuminate the question, “What will photobooks be like in the year 2019?” We’re not psychic, but we do have a lot of faith in collective intelligence. And with all the talk these days about “crowd-sourcing,” we thought, why can’t we crowd-source a blog post?

Discussions in the blogosphere generally lead readers along trajectories of information, but all those useful ideas rarely get tied back up into a single useful post. We plan to centralize the discussion around this specific topic — photobooks — so that anyone searching for related posts can find them easily and understand the context around them.

So how does this Future of Photobooks thing work? Andy and I have contacted fellow bloggers and asked them to post about the most prescient innovations they’ve seen in the photobook and publishing industries. We’ll add links to those blogs within this post as they go live, so over the next few days you’ll be able to see the “research” for our final post developing in real time.

But please don’t wait for us to contact you to start contributing. If you have something you want to say about photobooks, write a post on your own blog, linking to this post, by Sunday, Dec. 13 (we’ve had so much great interest, we’ll continue to accept posts on an ongoing basis). Then ping Andy or I with the link on Facebook or Twitter, and we’ll add you into the list. (Andy: FB & Twitter. Miki: FB & Twitter.) Don’t have a blog or don’t have time to post? Simply leave your thoughts in the comments. If you want to be notified when other people share their great ideas, be sure to use the “subscribe” drop-down to received email updates.

And this is just the beginning. At the end of this week, Andy and I will choose the standout ideas and highlight them (with links to whoever suggested them) in another post. That post will be all about real-time discussion. We’ll organize the big ideas — it will be up to you to tell us what you think about them. Delve into the details, throw out some pros and cons, tell us we’re off base if you must. We’re just excited to host a healthy discussion.

Finally we’ll sift through all the great ideas and heated debate and pull it together in one final post, which we hope will live a long online life as a resource for anyone trying to understand where the photobook industry is headed. And your name, links, and/or blog will be an indispensable part of it. You’re helping us explain where photobook publishing is headed, and we’re helping people find you and your brilliant ideas. Everyone wins. Just the way we like it :)

These three women are members of a granny support group that meets weekly to discuss issues and solve problems related to caring for their many young charges. ©Karen Ande

Miki Johnson: Tell me about the book you just released with Ruthann Richter, Face to Face: Children of the AIDS Crisis in Africa. What was the impetus of this project and what were you hoping to achieve with it?

Karen Ande: This book represents the culmination of seven years of work. The project began in 2002 when I was traveling in Kenya with my husband and friends. Our tour guide asked me if I’d like to visit an orphanage she had opened in the town of Naivasha and photograph the children, whose parents had died of AIDS.

I agreed to do it, thinking it would be a one-time visit that might result in a few shots she could use for fundraising. I did not realize that the children would charm me and that their survival hung in such a delicate balance. The orphanage ran out of rice the day I was there.

We left them with some money for food and I eventually went home and began to print the photographs. When I saw the images emerge in the developing tray I realized that I had an opportunity and a decision to make. I could choose to become involved in this issue or not. I chose to get involved, to reach out to nonprofits who were already supporting projects, to make multiple trips to document this issue. It has taken an enormous amount of time and personal finances, but I have never looked back.

Vannah is only 15 years old but is caring for five younger brothers and sisters after their parent's death from AIDS. ©Karen Ande

I am driven by this issue — 12 million children have been orphaned by AIDS in sub-Saharan Africa. There is little infrastructure to care for the children, but many local people whom I have met through NGO’s have creative viable projects that make a difference in these children’s lives. I hope this book will convince people to take a close look at the children I’ve met and begin to care enough to try to help them.

MJ: You’ve said that when you started photographing it was important to you to focus on the positive, things are getting better and people who are making a difference. Why was this so important to you?

KA: People do not hang around to be depressed. The media overexposes us to images of suffering I think, consistently giving us two messages: 1) there is really nothing one person can do to affect these overwhelming problems, and 2) money donated to Africa will be diverted by corrupt governments and aid agencies and never get to the people who need it.

In fact there is a great deal one person can do if they know how. If you donate to organizations working with in-country activists who know and understand their communities’ needs, the money is not wasted. In fact it is often the best way to help, as these projects are generally successful and sustainable. We list many NGO’s in our book that support these types of projects. More »

A few weeks ago I had the pleasure of giving a presentation to members of the conservation, media, and photography communities as part of the WildSpeak program at The WILD Foundation’s World Wilderness Congress in Merida, Mexico. WildSpeak was created by the International League of Conservation Photographers, four days of presentations showing conservation organizations the power of visual storytelling and persuading them to make more room in their budgets for collaboration with conservation photographers.

The presentation I was part of, “New Media and Creating the Groundswell,” focused on using new online tools to disseminate conservation messages. The other speakers introduced me to several fascinating initiatives that I want to share with the RESOLVE community — by synthesizing photography, education, technology, and social action, they highlight trends that I believe will become increasingly important as the new media landscape evolves.

Collect and Contextualize
ARKive is an initiative by Wildscreen to create a digital library of text, photos, and video of a huge number of the world’s animal and plant species. In some ways, the vast number of images available online do not become truly useful and powerful until they are organized and searchable in a collection like this.

Organize Geographically
Frank Biasi, director of Conservation Projects for National Geographic Maps, demonstrated two projects he’s working on that are using maps as the main navigation tool for a site. The Global Action Atlas helps connect people with social action opportunities in specific areas of the world, and LandScope.org is a map-based resource for the land-protection community and the public. As geotagging becomes automatic and people interact more across all geographic barriers,  information organized around a map structure will undoubtedly increase.
Mash Up Media
WildCoast is the perfect example of a non-profit taking their message far beyond the common trap of “preaching to the choir.” By signing up a sexy model and a Lucha Libre celebrity, this organization focused on saving coastal ecosystems won major victories for sea creatures. They also disseminate much of their information as comics and animated videos, something that Médecins Sans Frontières has also explored with their beautiful graphic novel, The Photographer.

Create Endless Collaboration
Matt Peters, the founder of Pandemic Labs, which ran social media strategy for the entire Wild9 congress, wrapped up with a wonderful presentation about the way online information tools can help keep people who connect at events like Wild9 connected and moving forward with their ideas long after the sessions end.

The Wild9 Live page collected blog posts in three languages, tweets about Wild9, live streams of many presenters, and Qik videos streamed from delegates’ cell phones, letting people from around the world (they received hits from around 80 countries) feel like they were part of the congress. And, possibly more important, now all that information is archived and available online. You can see the presentation videos at the Wild9 USTREAM page and even check out my presentation about creating clean, easy-to-navigate websites that drive visitors to act, not just look.

Rebecca Norris Webb, Havana, Cuba, 2007

Alex Webb, Havana, Cuba, 2001

MIKI JOHNSON: What initially drew you both to Cuba? It has been photographed so much already…did you try to approach it in a new way that you hadn’t seen before?

ALEX WEBB: Like many projects, this one began somewhat serendipitously. We certainly did not plan it. I first went in to Cuba 1993 for Life magazine, and Rebecca traveled there around the same time separately. We were both intrigued by the island, but somehow didn’t manage to return until 2000, when we visited together to teach a workshop.

Returning to the country inspired both of us, and we embarked on two separate projects: my exploration of the streets of Cuba and Rebecca’s discovery of unique and sometimes mysterious collections of animals there –– from tiny zoos and pigeon societies to hand-painted natural history displays and quirky personal menageries. It was only eight years later, in 2008, that we hit upon the notion of putting our two very distinct bodies of work together to create a multi-layered portrait of Cuba.

Alex Webb, Cienfuegos, Cuba, 2007

Rebecca Norris Webb, Havana, Cuba, 2008

MJ: How many trips to Cuba did you take while making photos for this book, and what places and parts of the culture were you specifically trying to capture?

AW: We made 11 trips to Cuba. Besides our first trips that we took separately, we made six trips together from 2000 to 2005 and then four long trips in 2007 and 2008, when I was fortunate enough to have a Guggenheim Fellowship to continue photographing the island. I initially called my project Esperando because in Spanish the term means both “waiting” and “hoping,” a title that starts to get at my impression of the streets of Cuba.

REBECCA NORRIS WEBB: I originally called my project Three Rooms after the following quote by a Habanero whom I met, a gentle and soft-spoken man who raises cockatiels, love birds, and parakeets: “I have three rooms in my house –– two are for my birds, and one is for my wife and me.”

For the past decade, I’ve been exploring the complicated relationship between people and the natural world. In the 25 cities I visited for my first book The Glass Between Us, I never witnessed anything quite like what I’ve seen on “the violet isle,” a little known nickname for Cuba inspired by the rich color of its soil. Nearly 700 miles across, Cuba is easily the largest island in the Caribbean and has its own endemic species, including the world’s smallest bat and the world’s smallest bird. Alex and I traveled nearly the entire length of the island in pursuit of our separate obsessions.

MJ: Why did it appeal to you to combine your two bodies of work into one book about Cuba? How are the images grouped in the book? More »

Who: Susan Shaughnessy, Producer

What: Manage people, schedule, communicate, delegate, problem solve, have fun, take responsibility; write checks; provide deliverables/links to casting, scouting, and visuals that need approvals; take care of photographer; organize everything; insure everything; handle travel, catering, transportation; create production books; answer questions, ask questions, provide confidence; do due diligence; be flexible; stay on budget, get overages approved as needed; work closely with art buyer-producer/agency, accept praise on behalf of crew.

Where: Brooklyn is home, but I produce anywhere

How: www.sksproductions.com

Who: Jayne Wexler, Lifestyle and portrait photographer

What: I find a producer if the budget allows one. Go over the layout, all the details, and shot list. Discuss the casting with the producer. If a location is needed, we find a scout and start scouting. On shoot day my assistants and I set up lights. Then they usually get the set ready and shoot a digital-Polaroid for me to see. In the meantime, I discuss the details with the prop and wardrobe stylists and the hair and make-up artists. Once we are set up and I’m happy with my lighting and composition, we start shooting. After the shoot we edit the images and choose the best selects for the job, then we either make a website or send a disk or hard drive to the client with jpegs. Depending on the size and complexity of the retouching, the client will either retouch in-house or I will use one of my retouchers. Then there is the billing, which can take as long as the production.

Where: I live in NYC — “Nolita” — been in the same apartment for almost 23 years! My studio is on Vandam Street, west of Soho.

How: www.jaynewexler.com

Who: Kevin Schochat, Photographer’s agent

What: When a request comes in, I  go over the specifics of the job with the creative in charge. I then work closely with the photographer and producer to prepare a detailed photography estimate. I negotiate all fees and rights for the photographer. Once the job is awarded, I follow it closely to make sure everything is running smoothly and we are staying within budget. I also go to the shoot, if it is local, to see how it is progressing, meet the client, and deal with any last minute questions or changes. After the shoot, the photographer and I usually review the invoice together. Then I contact all the key people involved to make sure they are happy with the results and thank them for their business.

Where: New York City

How: www.kevinschochat.com

Who: John Robinson, Prop stylist and set designer More »