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"Eden" by Women In Photography exhibitor Kelli Connell ©Kelli Connell
Miki Johnson: Tell me briefly about the goals of WIPNYC and why it was important to be able to offer this grant.
WIP: Women in Photography is an online exhibition project designed to highlight the work of emerging, mid-career, and established artists. Our goal is to be a resource for curators, editors, and publishers, and also to create a visual dialog between women artists working in the photographic medium.
We have both been overwhelmed by the positive response to the site. Both of us have spent a great deal of time thinking about what we want the site to contribute to the photographic community. The next logical step in our programming was a grant. Because like the site, it allows us to both support and call attention to the work of women artists.
MJ: What is the main goal of this grant?
WIP: The main goal of the grant is to provide funding to one female photographer in support of a project. I think funding is a problem for artists working in all mediums, unless you have independent means or are extremely successful in the commercial art world. Photographers must pay for film, processing, equipment, travel, in addition to the high cost of creating work for exhibition or self-publishing. We both have struggled to fund our own work and find great importance in these types of opportunities. With so few grants available, it just seemed great to be able to give back.
MJ: How will you determine the recipient? Do you have any tips for photographers planning to submit?
WIP: We will select the recipient based on the quality of work, and the need of the applicant along with the strength of their project proposal. The most important thing is to submit five of your strongest images from a cohesive body of work as well as make sure to write clear, concise, and persuasive project goals. The grant is open to women at any stage in their career, except students. It is open to the artists previously shown on WIPNYC.org as well.
MJ: And the grant recipient will also be exhibited at WIPNYC.org?
WIP: The grant recipient will have a solo show on the site in June. In addition, we will have an award reception, including a slideshow presentation of the grant recipients’ work at the National Arts Club in New York City.
Because the solo shows we feature are online, we can reach a broader audience. Our visitors do not need to be in a specific city because they are accessing the work worldwide. The site traffic has grown dramatically with each show, which is one of the benefits of exhibiting work online. Several of our artists have seen a noticeable increase of traffic on their own sites. Being featured on the site has led to many things, including magazine assignments and inquiries from publishers and galley representation.

©Dietmar Busse
Q: What do you see as your greatest success from your eight years of personal work?
Dietmar Busse: The most important thing that came out of that time was that I found my own language as a photographer. There was so much I had to learn about who I am as an artist and as a human being. For example, I don’t like to be in a crowded place with a lot of people I don’t know — and I like it even less if I have to take pictures there. It makes me completely nervous and I just want to leave. On the other hand, I really enjoy being with just one person in the room and taking their picture. I learned how to create the right atmosphere for my shoots, and consequently my work has become much more focused.
MJ: What has your experience been now that you are moving back into fashion and commercial photography?
DB: In many ways it’s much easier now. Getting some distance has helped a lot. I think I am much humbler now, and I appreciate every opportunity to do my work.
The most difficult thing has been to get access to the “right” people. So much of this business is social networking, and it’s a real challenge to rebuild a support system. But once I sit down with an art director or editor, I feel really comfortable. I think my work has a definite point of view, and people either like it or they don’t — it’s pretty straightforward. I am almost a bit embarrassed to say it, but I absolutely love showing my work now, and I am sure clients notice that.
MJ: Do you have advice for young photographers who are in a similar situation to you when you started out?
DB: I think it is very important to know what you want. Be honest with yourself. Why do you want to be a photographer? Why do you take pictures? Are you interested in the money, the models, self-expression?
At least for me it took quite some time to figure this out in my head, and later to build a body of work that corresponded to that. But I believe it was totally worth it. As we know, so much of our culture is about being richer, more beautiful, more famous, and all of that. People are divided into winners and losers. It’s important not buy into that. I think building a strong sense of self helps you to be immune to that and will hopefully lead you to create something unique and photographs that are meaningful to you.

Esperansa, 9, is the first girl in her family to attend school. Her mother, Catarina, although illiterate, leads a group of eighty indigenous women in their struggle to gain gender equality and end racial discrimination in Ixtahuacan. ©Phil Borges, courtesy CARE
Miki Johnson: What were the logistics of how you collaborated with Phil?
Valenda Campbell: We took our basic system for executing a photo commission and sort of tweaked it. We knew that Phil wanted to really understand the projects, the community context, and the culture in order to develop more meaningful stories. That meant he would need some time in the communities to suss out the best subjects. Up to this point, most of our photo commissions were typically teaming up photographers with the local country office staff who would take you and a writer out to a community. The writer would interview, the photographer would take photos, and you’d spend an afternoon there doing that. The country office staff is usually anxious to hurry on to the next community so they could show you the next great project to photograph. So this time we had to say, “Okay, we need to be able to spend four days in a community. And we need to be able to stay either in the community or very close to the community so that we can maximize our time there.” It was actually quite a challenge, and still can be, to shift their understanding as to how we needed to carry out this work.
What we typically try to do with a commission now is close to what we did with Phil. We coordinate with our country office, give them some dates, and tell them what we want to focus on. We want to go out and see this type of program, we’d like for them to talk to their field staff in hopes of identifying any particular women that really stand out as stars. Hopefully, we can find people who are not too shy, who are articulate, and who can help us tell this story through their experiences. So the country office provides all the logistical support: the in-country transportation, the lodging, translator, driver, etc. And then we go out to the community and stay for a few days. We started this process with Phil’s first trip with CARE to Ethiopia where he met the people who the field had staff pre-identified. We needed to get everything started in advance because for Phil, spending four days in a community is considerably less than what he would do if he were working a project more independently. So we just tried to get everything lined up as best we could and made sure he wouldn’t need to worry about the logistical support so he could focus on finding those stand-out subjects.
But CARE wants to be careful and considerate about the disruption that we cause with the community when we come to visit and any particular burden that we put on them: keeping them away from their daily lives and the way they generate income or food for their family. We can’t be too disruptive and overstay our welcome. We also like to be there to help make the introductions and answer questions about the programming or the local community, so that Phil has an expert on hand and he can be really tuned into what he’s seeing and what he’s hearing from the interviews.
MJ: Did you have different specifications for the images from Phil than you normally would have because you were thinking ahead to a book project or an exhibition?
VC: Usually when we’re doing a photo commission, we want to produce photos that could be used for anything and everything. We’re a non-profit with modest budgets, so we need to make every dollar we invest in these photo commissions yield the most value possible. So, while we went into this project with the primary objective of creating an exhibit and producing a book, we also wanted to make sure that in working with Phil we were able to help populate our stock of images. We rely on that stock for calendars, annual reports, brochures, posters, and the web site – basically everything. We wanted to make sure that, in the end, we had something that not only reflected Phil’s style but also really represented the brand of CARE and our messaging around the empowerment of women.
At the time CARE was also launching a new marketing and print PSA campaign –- “I Am Powerful” — that had a distinct type of image we were looking for. We put together a creative articulation of what the images for this campaign should convey; we were looking for that portrait that compels the viewer to feel a connection with the subject. Through the image and her expression, the viewer should see or sense the latent potential within this woman, her determination to make her life, her family’s life, and her community’s life better. So we offered some creative direction, but Phil’s style of portraiture just naturally nailed it. It was like preaching to the choir.
In general we write up scopes of work that spell out all of the different things we could possibly use the images and caption information for. We try to give the photographers we work with an idea of the important aspects the program and what we find to be visually effective in helping to communicate what the project is about. We give them some ideas to think about but ultimately look to them to use their unique creative and journalistic skills to execute the idea.
What we asked for from Phil — and he was already doing — holds true today. We want engaging environmental portrait photos, but we also want to show people in action and carrying out their daily lives, overcoming their greatest challenges, along with CARE’s program in action. We try to make the photographer aware of what is most important to CARE to capture and what else we find really useful. Over the past eight years we’ve worked hard to strengthen our scopes of work.
When I first started the standard scope of work was pretty much give us everything and take pictures of anything that moves. But now we’ve really refined them to convey that the images that are most useful to us, and that most accurately reflect CARE’s work, are the images of actual project participants. We certainly appreciate the pictures you just can’t help but take because it’s just such a nice shot. But in the end, we won’t be able to get as much use out of those images because we can’t speak about that person as an individual and how their life relates to the work CARE is doing in the community. So we have really tried to get photographers to keep their focus on our programs so that their images and supporting caption information is very applicable to our communications. We want to make sure that the photographers are able to focus their efforts on delivering what CARE needs most, and what supports our efforts to accurately and effectively tell the stories of the women who are so committed to overcoming poverty for their families and their communities.

Luz Maria Marin holds the head of her husband Angel Toala one day before he died of stomach cancer in his home in Shushufindi. ©Lou Dematteis
Click below for segments from a recent audio conversation between Lou Dematteis and Michael Costuros, the founder of liveBooks. Lou speaks candidly about the tangible social change produced by the project and how his involvement with the cause continues to nourish his own passion and creativity.
Part 1: How did Amazon organizers initially use your images? “I found out that photographs I had taken that I had passed on for use in Ecuador had been used as part of an education and organizing campaign.”
Part 2: How did the book Crude Reflections come about? “In 2007 we received a Distribution Grant from the Open Society Institute, and that allowed us to print a set of photos and display them back in the Amazon, so the people living this and experiencing this had a chance to see their photos. They were literally in tears.”
Part 3: What effect has the book had in South American communities? “The book is bilingual…we didn’t just want to produce a book we were going to show in the United States. We wanted to make it useful and available to people in Ecuador and Latin America.”
Part 4: How has this project enriched your life? “I’ve developed an incredible bond with many people there. They are very thankful that I’ve helped give a voice to their community. That is tremendously fulfilling to me.”

A father with his young daughters at the Hadj pilgrimage. © Newsha Tavakolian
MJ: Maybe we can talk about a couple of the images. I’m looking at number 6. There’s a father taking a picture of his daughters with a little camera.
NT: That picture was taken around 2am. At night many people are sleeping, resting from the long day. But it’s also less busy so some people take the opportunity to visit the Grand Mosque when the crowds have left. While wandering through the corridors of the Mosque, I met this family. The father was with his four daughters who were dressed up in Hajj dresses, and I thought they were so cute. The father was so excited to be there, sharing the moment with the family. When he started taking pictures of the girls, I thought this was a nice moment to capture. Generally Muslims are too often portrayed as large groups, not individuals. The picture of a father being happy with his children hopefully shows that there is fun and happiness out there.
MJ: I haven’t seen a lot of pictures of families there; usually the images are of crowds. There was another one in a hospital. I thought that was interesting because usually pictures of Hajj are outside with beautiful buildings.

Pilgrims inside a hospital during Hajj. © Newsha Tavakolian
NT: Hajj is expensive. To go there and come back you need at least five thousand dollars. Because when you go on the pilgrimage, you have to return with gifts for all your family members. There are cost for hotels and transportation. People from countries like Yemen or Bangladesh spend so much money to buy tickets to get to Saudi Arabia and Mecca that they want to stay a long time. They don’t want to just go there for 4 days; some people who go there stay for one month. So it’s an expensive trip. Not many young people can afford to go there. Many people who go are old and have saved up for a large part of their lives to do the pilgrimage.
Some even pass away while they are there. I saw over 20 dead people on the street, wrapped up in white sheets. They died because they were too old, from heat, from pressure. This gave me the idea to spend one day only in the hospital and take pictures. Also National Geographic magazine supported me on this trip and they had asked for behind-the-scenes images of the pilgrimage.
I also want to point out that many Muslims want to go to Hajj, but the Saudi government cannot handle all of them, especially because Mecca is a small town. The authorities say they cannot deal with more than 2 million people, and point at disasters in the past in which pilgrims died in stampedes or giant fires in the tent camps. So you have to apply to come to Mecca during the Hajj. Your country has to submit your name, and you wait until it’s your turn. For example, if I were to submit my name as a pilgrim, it would take 17 or 18 years until I could go. As a photographer, different rules apply.

Newsha's Hajj dress hanging in her Tehran apartment. © Newsha Tavakolian
MJ: Maybe we can talk about the last photo, of your white dress hanging up in the window. It’s really poetic. I wonder if you have any special feeling about it.
NT: One of the special things about Hajj is the dress. Everybody wears the same dress, all in white. That is quite impressive. The idea is that everyone is the same in front of god, it doesn’t matter where you came from or if you’re poor, rich, black, white, or yellow, you all look the same in the same dress. That was why I took the opening picture of my ironing board and the Hajj dress; the clothes were the main symbol of the pilgrimage before I started the trip. When I returned, I hung the dress at the window, as a souvenir. The next evening, when I walked into my workroom, the image suddenly struck me and I knew that the dress pictures would be my opening and ending shots.
Before I went to Hajj, I decided to mix my work with the intimacy of my personal trip there. Since I work with Polaris news agency, most of my work has been straight photojournalism. Being a photojournalist in Iran, where I work and live, poses certain challenges, so I am now focusing on documentary series, which I really enjoy.
Non-Muslims cannot enter Mecca, so I decided that I wanted to show the pilgrimage like the journey that it is, close to the people, seen through their eyes. I hope my images give people a realistic idea of what it is like to be there.