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With so many social media outlets available today, it can sometimes become overwhelming to choose which ones you should be using to engage your audience and bring in new customers. It may seem like the best course of action is to ignore all the choices and just stick to one outlet. What many photographers do not realize, however, is that each platform offers opportunities for growth – whether this may be through brand recognition, followers, or potential customers is your choice! We have outlined the platforms we believe will give your photography business the biggest growth potential!
With over 200 millions users, Instagram has the power to become one of the most important means of outreach for your photography business worldwide. This platform offers you the chance to build a portable portfolio where you can showcase your work. This doesn’t mean that you have to post every picture from your shoot, but rather the one(s) you consider to be the best.
With its massive hashtag database, Instagram can help bring in clients that are looking for your type of work. By using specific hashtags, clients will be able to find you more easily. When used correctly, these hashtags can become similar to how SEO helps your webpage get views. In addition, creating a unique hashtag for your business can help create a viewing gallery for potential clients. For example, using #johnsmithphotography on your images and having your clients use it when they post your images on their profiles, will ultimately increase your brand’s recognition!
Facebook is one of the first platforms that comes to mind when talking about social media. Having 1.71 billion monthly active users makes it one of the most widely known social media platform. It not easy to figure that this platform can be a very powerful tool to drive new customers to your business!
Instead of using your personal page to showcase your work, create a Facebook page that allows anyone to access your profile. With the use of analytics provided by Facebook, you’ll be able to measure the effectiveness of each post and activity on the account. Additionally, creating a page allows you to boost a post and create advertising campaigns. These two options allow you to choose your target audience (residing area, gender, age, etc.)!
Another great tool that Facebook offers is the creation of events. If, for example, you are giving a photography seminar and would like to invite your followers to attend, this tool helps you reach out to an audience, track the amount of attendees, and keep the discussion streamlined all in one place!
Twitter is oftentimes overlooked by many photographers. It requires time and energy to fit everything you are trying to communicate about a shoot into only 140 characters. However, this is a powerful form of expression. You do not need to give your audience an entire explanation of what the picture is about. Rather, allow your image to speak for itself. The saying holds true in this scenario: “A picture is worth a thousand words”.
Many photographers do not realize that when they share their work through Twitter, it can get picked up surprisingly quick. The environment surrounding this platform is very much based around retweets. When your followers love your work, they are very likely to retweet your posts!
To start promoting your business through Twitter, you can see the marketing tips they offer on their website!
As with Twitter, YouTube and Vimeo are often ignored by photographers. Many argue that they are not videographers and do not have any content to upload. These video-based platforms are often relevant to the type of photography that you dedicate yourself to. If you are a Wedding Photographer, uploading samples of the “Wedding Day” videos you have created would be a great way to showcase your work to new clients.
If the type of photography you dedicate yourself to doesn’t require the use of videos, you can create video tutorials for your audience and peers. These types of videos create a sense of trust in your viewers that can easily translate into a client-based relationship. By creating a channel on YouTube or Vimeo, your audience will be able to more easily find you and find more videos created by you.
Pintrest is a content sharing service that allows members to “pin” images and videos to their pinboards. The main idea is to create a variety of categories that contain pins, resources, photos, and other information that the viewer finds interesting.
As a photographer, creating your own account that not only showcases your work but also has pins of the type of things you like, allows viewers to better connect with you in a personal way. Landscape photographer, Joshua Holko, shares his work from his projects in various boards that viewers are able to see and pin onto their own boards.
It’s also important to note that this social media platform is largely based on shares. Since photography is such a visual business, it can be a great tool for photographers to market both themselves and their business.
It’s important that as a photographer you choose the social media platform(s) you feel best represent your business. When starting off new campaigns or social media accounts, it’s important to have a specific goal in mind. With this idea, you’ll be able to accurately measure your success.
With incredible visual appeal and ability to connect with large audiences, it is no surprise that Instagram has become a huge social media platform for photographers and creatives. While there is so much potential to reach your target audience, it does take a bit of planning and research on your end to make the most of your Instagram account. Believe it or not, by using a little bit of strategy, you will be able to take your profile from an account to share your day-to-day activities to a powerful business networking tool. Today, we are sharing our top tips for making the most of your Instagram profile:
Are you on Instagram? We want to feature you! If you have an image that you are interested in having us share, send us an email at firstname.lastname@example.org.
The new liveBooks8 website editor allows you the freedom to create a custom navigation bar that fits your website’s specific needs. Whether this includes a drop-down menu that organizes your portfolio galleries into a visual index for your viewers to choose from, the use of social media icons, or the use of links and buttons to direct your viewers to another webpage or websites, you’ll be able to customize every aspect of the navigation bar. See below for some helpful tips to get you on your way to creating a navigation bar that fits the design of your website:
Creating Drop-Down Menus
4. Check the box next to “Navigation Item” and then select “Add”
5. From the drop-down, select “Text (No link).” This will allow you to create a title for the portfolio/gallery without leading your viewers to a blank page. Once you have chosen this option, change the Text Label to the name you would like your drop-down menu to have.
6. Once you have successfully finished all of the above steps, you can begin adding portfolios that will showcase your work. In order to organize the portfolios to display in the drop-down menu you have just created, you will need to indent your portfolio pages.
Social Media Icons in the Navigation Bar
The new liveBooks8 website editor allows users to easily and seamlessly integrate social media outlets to their website. What’s the difference between having your social media icons in the navigation versus in the footer? Here are some of the most contrasting differences:
Adding social media icons to navigation bar:
6. Select up to 4 social media icons that you would like to display on the navigation bar (Tip: Make sure to keep the “Open in new window” box checked. Otherwise, your viewers will leave your page immediately upon clicking the icon.)
7. Make sure to copy and paste the exact URL from your social media outlet. Also – check these icons frequently to make sure they are still linking to your social feeds correctly. Changes in usernames and domains from social media feeds may cause you to lose viewers along the way.
Creating Links and Buttons
The links and buttons feature on the navigation tool can help navigate your viewers to a specific part of your page that you want to showcase. This is especially true in the case of buttons. Links, on the other hand, are more commonly used for external links, which will lead viewers to another website.
Adding links and buttons to the navigation bar:
Is there a new liveBooks8 feature that you are excited to learn more about? Let us know at email@example.com!
If you’re anything like us, being productive is just a little easier when listening to music. There’s something about opening up your to-do list and plugging your headphones into your favorite playlist that helps you get things done. Because of that, we wanted to share what we are listening to this month with you. We consulted our liveBooks team and compiled a playlist of our current favorite jams.
So, whether you’re editing images, updating your liveBooks site or answering emails, we hope there is something on our August playlist that helps to keep you focused, inspired, and hustling. Is there a song that you have on repeat right now? Comment below and let us know!
We’ve all been there. You’re plugging away on your new site, your images are filling the space just as you imagined, your design is coming to life….and then you sit down to write your ‘About Me’ page, and suddenly your momentum stops. Summarizing (and more importantly selling) yourself as an artist and business owner in just a few short paragraphs is a daunting task. How do you let potential clients know just how amazing you are while convincing them to employ you over someone else in your industry?
Your about me page should give your audience a small glimpse into what it would be like to work with you. Take a moment to step back from selling your product and focus on selling yourself as an individual. To make things simple, we are going back to the old elementary school technique of identifying the 5W’s and an H. Now, you are going to be answering these questions yourself and will use the answers to guide the content on your about me page.
The who, what, where, when, why & how of your about me page:
Who am I trying to reach?
Decide who your target audience is. Research them, check out their social media, study their demographic, and use this to dictate the tone of your about me page. Are you a photographer trying to reach potential brides or families? Maybe try a more personable and casual tone. Are you trying to reach out to advertising companies or newspapers? Maybe a formal approach is the way to go. Whatever you decide, make sure that the feel of your about me page matches the feel of the rest of your brand experience in addition to where you want to see your image going in the future.
Pro-tip: Find someone in your target audience, whether it be a friend, sibling, coworker, fellow patron at a coffee shop, or a stranger on the street, and ask them to read your about me page. Ask them what their first impression is and if they would like to hire you as a result of what they read. Ask them if it is easy to read and holds their attention. This is key! If the above feedback is positive, your about me page is well on its way to grabbing the attention of your future clients.
What makes me special?
Regardless of what industry you are in, we know that you believe your services are the best, and we know that you want to share them with the world. However, what if we told you that no one cares about what you have to offer? It is your responsibility to make people care. It’s time to introduce the face behind the brand and services that you are selling throughout your site. Keeping your target audience in mind, what makes you stand out in the crowd? What makes you different and more desirable than the rest? Creatively let your audience know this as you sell yourself as an individual through your about me page.
Where do you see yourself in 6 months? 1 year? 5 years?
Have you made your business plan yet? Though it may not seem related to a simple about me page, it is absolutely vital to know and understand where you want to take your business in the future. As you create and publish content, you are creating an online brand and image for yourself that will stick with you for years to come. In todays day and age, most consumers are not only looking to buy a product, they are looking for an entire brand experience. Create goals and work to create a cohesive online image that will guide you towards your aspirations. Additionally, let your audience know what you would like to do. You never know who may be looking for the exact services that you are dreaming about offering!
When I am not working, I like to ______.
Don’t be afraid to let your audience know who you are as an individual. What do you do when you aren’t working? How do you enjoy spending your time? Is there anything about you that you think clients may relate to? This is a pretty important piece of the puzzle that will allow your web audience to connect with you on a personal level.
For example, maybe you absolutely love traveling and spend most of your free time dreaming about your next destination. Include this in your about me page! Odds are, there are plenty of people in your audience that feel the exact same way and would instantly be connected to you as an individual. While this could have the potential to turn certain clients off, it could also catch the eye of the exact person that you are trying to work with. We all want clients we mesh well with, right?
Why do I do what I do?
Take a moment to reflect on the days when you were just getting started in your specific industry. What was it that sparked your interest into getting into business? That kept you motivated and excited to create new content during the toughest times? What keeps you going now? Take a moment to think. Find something meaningful. Find something that will resonate with your target audience. Maybe include the story of the exact moment you knew you wanted to make something more out of your hobby, or tell your audience about your hopes and dreams for the future. The most important thing is to not only tell your viewers what you do but why you do it as well. Step back from selling your services for a moment (that’s what the rest of your site is for!) and share a little bit of the soul behind your business.
How can people reach me?
Now that you have people hooked on who you are as an artist, let your audience know how they can easily get into contact with you. Include links to your contact information and social media profiles on your about me page to ensure that interested customers understand the best ways to stay connected with you.
Pro-tip: Think about including a photo of yourself on your about me page (Bonus points if it is an image of you in action!). Though this is not directly related to getting into contact with you, this will allow your potential customers to connect with you on a personal level while identifying a face with the name on your brand.
While it is not necessary to include each and every aspect listed above in your about me page, it is important to put quite a bit of thought into crafting the language and content of your about me page in a strategic manner. Ready to get started?
In today’s digital landscape, a social media presence is absolutely vital for the success of your business. At liveBooks, we understand this. With over 100 social icons to choose from, liveBooks8 allows for complete customization of the social experience you provide your audience. Connect with clients easily, using liveBooks’ social media integration tools.
Today’s tip details how to create your ideal social experience for your audience through the customization of a social media footer.
To add social media icons to the footer of your liveBooks8 site:
1. Log into the liveBooks 8 editor.
2. Select the Content editing tab.
3. Select footer on the right side, under Global Content.
4. Select your desired social platforms from our bank of over 100 options. With selections including anything from Facebook to Spotify and Vimeo, you will be able to create a customized and dynamic social experience for your unique audience.
5. Add your unique social media links in the related fields.
Pro-tip: test the functionality of each button under the Design tab in your site’s preview mode to ensure each link is working as desired.
6. Admire your new social media footer and connect with your audience on a new level.
To change the color of your icons to match your branding:
1. From Content, navigate to the Design tab.
2. Select the area of the site where your social icons are located. For this tutorial, our social icons are located in our footer, so we will select the footer tab.
3. Use the tools provided to customize the look, color, size and functionality of your new social icons.
4. Press save. Customization is as easy as that!
Interested in learning more about a specific liveBooks8 feature? We want to know! Send us an email at firstname.lastname@example.org.
The only thing we love more than our liveBooks8 platform is the gorgeous work that our clients are sharing on it! Have an image that you are dying for the world to see? We want to feature you! We are excited to announce our first ever summer Facebook cover photo contest where we are looking to feature the #bestofLB8 on our page each week.
To submit your images, please send the original image file to email@example.com with the subject line “Facebook cover photo contest” or submit your entry via Twitter or Instagram by tagging liveBooks AND #bestofLB8. We will select u to eight photos to be displayed weekly between July 1 & August 22, 2016.
Submissions are now open! Follow the rules below to have the chance to be featured on our Facebook page.
Please send the original image file to firstname.lastname@example.org with the subject line “Facebook cover photo contest” OR submit your entry via Twitter or Instagram by using the hashtag #bestofLB8 AND tagging liveBooks. Please include your full name, where the photo was taken and the date in your entry. The summer cover photo of the week will be selected by the liveBooks team. Up to eight photos will be posted between July 1-August 22, 2016. Selected photos will be featured on our Facebook page as a cover photo for approximately one week and may be shared on Instagram
Rules & Regs:
1. Photo must have been taken by you in the last 3 years.
2. Photos must be horizontal and fit within the Facebook cover crop area of 851px by 315px. Vertical photo submissions will 3. be discarded.
4. Please avoid heavy filters and edits.
5. Explicit content will be discarded.
6. Smartphone photos are accepted but DSLR images are preferred.
7. By submitting your photo through email or hashtag, you give liveBooks permission to use and promote the submitted image via our liveBooks social media outlets.
Think you have what it takes? Submit your photo now!
July 1, 2016:
July 11, 2016:
July 18, 2016
July 25, 2016
August 1, 2016
August 8, 2016
Are you traveling somewhere really fun and exciting this summer? Are you taking photos along the way? If so – then our Instagram contest is definitely for you!
Open to all – current liveBooks clients and non-liveBooks clients – we want to give you a free website for a year!
All you have to do is follow three easy steps:
1. Follow us on Instagram – @liveBookswebsites
2. Tag us in a fun and unique travel photo from this summer
3. Use the hashtag #LBPicStop
Three winners will be chosen. Contest runs from July 21st – August 21st.
Questions? Email us at email@example.com.
Guest blogger Manuela Marin Salcedo is a research and development team leader at Momenta Workshops. Her expertise is in visual communications and social media. In addition to her work for Momenta, Manuela is working on long-term, independent multimedia projects.
Unless you are a social media manager with experience engaging virtual audiences, social media as a promotional tool for your photography business can be intimidating and exhausting to manage. While it can also be a social and fun experience, keeping up with all your feeds takes maintenance. Therefore, the team at Momenta Workshops has put together a short list of tips and tricks to help you re-evaluate and invigorate your social media feeds to further your photo business strategy.
Develop Social Media Goals
Whether you are new to social media pages or a seasoned pro in need of a social media boost in creativity, it is important to plan and evaluate your social media outreach. If social media success by way of increased follower engagement is your destination, you’re going to need a road map to success. Consider the following as you create your goals:
The answers to these important questions will give you direction, and that will be essential in creating a new strategy or refreshing an old one.
Add to the Story
Taking the above tips into consideration, with every post you put your valuable time into, ask yourself:
If you are bombarding your audience with the same perspective or information multiple times in a short span of time, you could become irritating.
Live-Post From Events
Are you attending a film festival this weekend? Did you recently attend a gallery opening? What about a lecture? Were they interesting, exciting, mind-blowing? Talk about it! Share content from it, such as favorite quotes or photos. Chances are, others who attended these events have social media accounts and will be talking about it too and your posts can add to the dialogue and give you lots of exposure to new people. If the event has a specific hashtag, make sure to use it. This will make your posts visible on a grander scale and allow you to interact with brands and individuals.
Interact With Your Followers
Think of your social media as an invitation for followers to interact and engage with you and your portfolio. Your posts initiate a dialogue. When followers respond, don’t leave them hanging. Turn those replies into a conversation; your followers will be more likely to chime in with their two cents in the future.
As visual creators, you’re in luck. Research and analytics show adding images to your social media posts can increase click-through rates anywhere from 18%-27%. What does this mean exactly? People love pretty pictures! So let it rip and share your greatest asset: your beautiful images!
What are some other tips that you’ve employed to invigorate your social media channels? Let us know in the comments!
Is Instagram revolutionizing photography? This is a stale question at this point. We all know that Instagram owns the right to use your photo if you post it with their app, and that it has potentially democratized photography – everyone can be a photographer now, and the photographer with the most followers wins! (What they “win” we have yet to know). Nevertheless, while iPhone and Instagram-only weddings have occurred, they are still by far the exception. Photographers that hope to make money from their photographs – and not just from contests sponsored by corporations – can use Instagram to help establish their personal brand without giving all their work away for free. More »