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October 21st, 2016

Major Browsers to Block Flash Soon!

Posted by liveBooks

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The liveBooks team has been working vigorously this year to migrate many of its clients from the Flash-based Legacy platform to the HTML5-based liveBooks8 platform. The HTML5 platform offers responsive templates that you are readily able to edit on your desktop, tablet or mobile devices! With it a ton of new features are also available – including advanced SEO tools and options for customizations, such as varied portfolio and gallery layouts, a library of hundreds of font choices, drag and drop design, in-line editing tools and much more!

In addition to the added features that the HTML5 platform offers, there is one big reason why you should migrate from your Flash website as soon as possible. All major browsers have already set into motion the blocking of flash sites!

Safari:
In June, Apple announced that the version of Safari that comes on macOS Sierra will block Flash by default across all websites. This means that if your website runs on Flash, your visitors will be greeted by the following message:

safari-block

Apple has taken a very big stand against Flash since 2007. This is due in part to Flash websites having slow loading times, being a drain on laptop batteries, and continually having security issues. The measures that Apple has taken will continue to detract visitors from visiting your Flash website.
(Sources: PetaPixel, The Verge)

Chrome:
Google announced in May that Chrome would start to block Flash websites with the launch of Chrome 53 in September. More importantly – in December 2016, Chrome 55 will make HTML5 the default experience. Those websites that only run on Flash will need to be enabled by the user to display properly.
(Source: Chrome Blog)

Firefox:
Mozilla Firefox will retire Adobe Flash as soon as 2017. With the release of Firefox 53, Flash plug-ins will require the user to actively click-to-play. Though Mozilla hasn’t directly stated that Flash will be completely retired after the click-to-play change, the move is apparent.
(Source: ARS Technica)

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Though Adobe Flash helped make the Web a rich and dynamic experience, a new generation of technology has pushed for a big change in website platforms. The liveBooks8 platform is the optimal choice for our Flash users to transition to.

To learn more about liveBooks8 and its main features, please visit this link.

To see our migration options and schedule your migration, please visit this link.

Tuesdays Tip

Search engine optimization, also known as SEO, is one of the most important features that your website can have. SEO is the ability for online search engines to recognize your site through proper indexing. With a sound SEO strategy, you will be able to organically drive customers to your business, based on keywords and common search terms.

The liveBooks8 platform allows you the ability to add SEO settings on an image/page level as well as site-wide level. This article will focus on the setting for page level SEO settings. To begin adding SEO settings to your pages, see below:

  1. From the Content tab, enter your page by clicking its title
  2. On the righthand sidebar, select SEO and dropdown the settingstuesdays-tip-seo-1
  3. You will notice 5 input boxes: Title Tag, Description, Keywords, Navigation Label, and Canonical URL.

seootuesdays-tip-seo-2

 

  • Title Tags: the title of the page that you see in your tab of the browser
  • Description Tag: a concise explanation of the content of your web page for search engines to crawl through
  • Keywords: keywords relevant to your business to be crawled and catalogues by search engines (separate keywords with commas)
  • Navigation Label: set a different title/label for the navigation menu on your site
    • For example, yoursite.com/about-us can be changed to yoursite.com/abouttheteam
  • Canonical URL: helps prevent duplicate content from being indexed
    • If someone tries to copy the information you have on your website to theirs, search engines will recognize you as the primary owner of the content!
  • The first toggle option will allow search engines to index your site and display it in search results (we recommend always having it on!)
  • The second toggle option will allow search engines to follow links and index them as well (we recommend always having it on as well!)

4. Select Publish and you are finished!

Is there a new liveBooks feature that you are excited to learn more about? Let us know at social@livebooks.com.

 

Tuesdays Tip

With incredible visual appeal and ability to connect with large audiences, it is no surprise that Instagram has become a huge social media platform for photographers and creatives. While there is so much potential to reach your target audience, it does take a bit of planning and research on your end to make the most of your Instagram account. Believe it or not, by using a little bit of strategy, you will be able to take your profile from an account to share your day-to-day activities to a powerful business networking tool. Today, we are sharing our top tips for making the most of your Instagram profile:

Image Source: Pexels

Image Source: Pexels

  1. Post often, but quality over quantity:
    • It is important to provide your audience with regular content. Once you develop a regular posting schedule, stick to it. Chances are, your audience will get used to seeing your account in their feed and will start to look forward to interacting with your content. With that being said, each post should positively contribute to your personal branding goals. Sometimes it is easy to post just to post, but ensure that each photo’s mood, content and quality will sequence seamlessly with the image next to it in your profile, while allowing your audience to get to know you and your business a little better.
  2. Find your style and stick to it: 
    • Some people love landscapes, and some people love portrait photography. Some people are interested in a behind the scenes look at your daily life, and other’s want to see your perfect final images. It is up to you to decide who you want to reach, where you want to be in the future, and then go all in. It is great to vary the content in your feed, but consistency is key when it comes to voice and styling, The most important piece of the puzzle, however, is to make sure that you are staying true to your own personal voice and style. Your clients are coming to your social media to learn more about YOU and YOUR work. In the end, people that are interested in the content you are producing will follow and interact with your profile. Find your personal style and use this to guide your content and online image while connecting with your ideal audience.
  3. Use hashtags, but make them specific:
    • Hashtags are a great way to connect you with professionals in your industry as well as potential clients. Beware though, hashtags are also a great way to connect you with spammers. Keep hashtags specific to your location, the content of the image, and your industry to drive up interaction with your target audience. While it feels great to have a large number of followers, you want to make sure that the right people are following you. I will let you determine who the right followers are for your account, but it is our hope that you are able to connect with people that are genuinely interested interested in the content that you are producing (and could, hopefully, turn into potential clients!).
  4. Genuinely network with other professionals in your industry:
    • How good does it feel when you receive a compliment or comment on an image? Pretty good, right? Stay connected with professionals in your industry by commenting and interacting with their Instagram profiles too. Most importantly, make sure your comments and interactions are genuine, thoughtful, and productive. Instead of posting a generic: “Great image!” comment, let the poster know exactly what it is you love about their post or profile. Taking an extra second to generate genuine feedback has the potential to translate into deeper connections and a larger following base overtime. Keep in mind, however, that each user’s Instagram post is essentially a public platform, despite any security settings that are in play. Make sure you are conveying your personal brand image at all times. You never know who may be following them!
  5. Make sure your client (and potential clients) know how to find you online: 
    • Know that once you have gained followers, they may want to interact with you in every way! That means that when they visit your website, they will want to check out your social media outlets as well. With the new liveBooks 8 platform, you are able to create a bridge between your website and your social media accounts. Inserting custom social media icons into your website’s footer or navigation is a great start. Read this blog post to learn how to integrate social media icons into your website’s footer. Also don’t forget: you can also add your website link to your Instagram profile. This will help lead your Instagram followers into potential clients!

Are you on Instagram? We want to feature you! If you have an image that you are interested in having us share, send us an email at social@livebooks.com.

Tuesdays Tip

Organizing portfolios can seem like a daunting task. Whether you’re a photographer, an artist, or an art gallery with various artists, it may seem difficult to choose the amount of portfolio galleries necessary to showcase all of your amazing work. With some planning and organizing, your images and portfolio galleries will begin to take shape before you know it! Here are some steps that we have found helpful to get you started:

  • Categorize your work before uploading to galleries

This first step is sometimes overlooked when starting off your website. If you’re able to categorize your artwork or images into categories, portfolios will soon develop. For example, if you are a wedding photographer, you may choose to organize your weddings based on the bride and groom’s last name. You may also choose to sort them by season, location, or year. Whatever means you choose to sort your images, ensure that you have a cohesive system in place on your site.

  • Bulk uploading your images onto portfolios

Once you are able to organize your work on your computer, bulk uploading will become easier. This allows for a multitude of images to be uploaded to your website’s gallery/portfolio at a time.

  1. Once you have added the “Portfolio” page, click to add a new block. Choose “Image Gallery”.TT1
  2. Once added, choose the “Select from computer” tab and select the images you’d like to upload to the portfolio

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3. Once ALL images have been uploaded, refresh your browser. Some pictures may not be in the same order as they were on your computer. You can click and drag the images to organize them as you’d like.

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  • Adding image details

Adding image details can help index your work in a more organized way. Attributing the correct information will also help search engines pick up on what your image is related to and will help explain what you’re trying to show the world. Ultimately, these simple steps will help boost your images’ SEO.

  1. Select the eye icon next to your image

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2. Add all image details needed

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  • Title – Name of your work
  • Description – Short explanation of the work (viewers will see as a hover/pop-up on most browsers)
  • Tags – Helps organize all of your images into a sort of filling system on your “Image Library”
  • Photo Credit – Helps attribute credit to the photographer
  • Photo Credit URL – Links viewers to the website of the photographer or rightful owner of the work (if you are the owner, you can leave blank)

 

  • Adding hyperlinks and deleting images

If you would like to hyperlink your image to a specific website, you can do that through the “hyperlink” icon. In order to delete an image, you can select the “trash can” icon.

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You can find all of the images you have uploaded to your liveBooks website builder through the “Image Library” tab in your “Content” section. You can use the “Filter images” tool to sort through image tags (i.e.: if you tagged “Smith Wedding” in the “Tags” section of the image, you would type this into the Filter images box to see all of your images with this specific tag).

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Is there a new liveBooks feature that you are excited to learn more about? Let us know at social@livebooks.com.

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