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Keith Ketchum is travel, lifestyle and action sports photographer. He obtained his degree in Studio Art from University of North Carolina Wilmington (UNCW) where he drew, painted, designed, and focused in photography. He has worked for clients such as Travel + Leisure, ESPN, New York Post, Rolling Stone Italy, Surfline, Free People, Engadget, Freesurf, KaiKini, Jawbreaking, Slide, Kauai Lifestyle Magazine, Indie Swim, and ESM. To see more of his work, visit his liveBooks8 website: www.keithketchum.com.
I got my start in photography through surfing. I traveled most winters to get away from frigid North Carolina, where I’m from, and would bring a cheap film camera, a couple of surf boards and a journal. Eventually disappointed with the quality of work I was producing at such beautiful location led to an investment in better equipment. This in return led to a decent portfolio and my first official staff photography job with a surf, art, music, and fashion magazine. That was a fun job. It was an eclectic group of creatives from different outlets coming together to form a quality publication. What started as a regional magazine eventually went world wide for a couple of issues. This all happened while I was studying studio art (drawing, painting, photography, design, etc) at UNCW. The magazine lasted until shortly after I graduated college before dying, like most print does, but by then I was established shooting fashion, weddings, assignments from other publications, fine art, and had a little studio space. My wife and I moved Kauai for a change, to settle down and start a family. It was always one of those places that felt more like home than home. I always called it my neverneverland. It’s also hard to take a bad photo here. We’ve been here for a few years now and I’m extremely happy with my work and the people I get to work with on the island and from around the world.
KK: Clean, effective, and quality.
KK: I try to keep things fresh on my blog and depending on how busy I am, I skim back over the recent assignments posted there and pick the best few images from my website. Sometimes I update every month and sometimes a few months go by before I’m able to sit down, catch my breath, have a glass of wine and go over recent work with Bimini, my wife, asking which images she likes best.
KK: Homepage images are like the teaser trailers of your website. They are very important and extremely difficult to decide on. You want to get the audience interested with composition and color (a.k.a.: eye candy) without giving too much away. You want to show what you do but only slightly. They have to click a few buttons to get the full effect. I also try to pick generic images that people can put themselves in. So, slightly pulled back vs. up close and personal.
KK: It’s hard to narrow down one favorite new feature about liveBooks8. I love how simple and designs are. They are clean and they let the images do the talking. The Scaler quality is amazing. I also love how easy it is to update, enter metadata, upload, view the mobile version, jeez…like everything.
KK: My advice for most anything art related, website included, was given to me when I was young from photographer Aaron Chang. “Less if more”. Many art instructors in college would eventually give the same advice. I think over time and I came to realize the true meaning of it, but those would be the wise words passed down from creatives I look up to. “Less is more”.
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