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Kyle Froman started off as a dancer for America’s premier ballet company and has transitioned into one of the country’s best-known dance photographers. His entire website design exudes grace and elegance, clearly depicting the style in which he photographs. We couldn’t wait to feature his website this week!

Don’t forget to head on over to www.kylefromanphotography.com to see more!

Q: How would you describe the aesthetic of your website in three words?

KF: Clean, Elegant, Dramatic

Q: How do you choose the photos that you display on your homepage?

KF: Since the homepage of my website is a grid display, I chose an overhead photo of New York City Ballet dancers laying on the marble floor of their Lincoln Center Theater. The floor has a grid pattern too, and I thought it worked well together. There was also a good amount of negative space in the image to show off the portfolio key images in the grid.

Q: How often do you update your website?

KF: I update my website usually once a month. Sometimes when I haven’t looked at it for awhile I’ll go through the entire site and see what could be improved, what could look better, but also what stands out as good!

Q: What is your favorite feature that liveBooks offers?

KF: My favorite feature in my liveBooks website is the editSuite. I like how easy it is to change content whenever I want. It’s simple to keep everything up to date.

Q: What’s one piece of advice you’d offer to someone designing their website?

KF: My advice to someone designing their website is to keep their design simple. Whittle down your shots to the best, and leave the viewer wanting more.

Have a website you’d like us to feature? Email us at social@livebooks.com.