A collaborative online community that brings together photographers and creative professionals of every kind to find ways to keep photography relevant, respected, and profitable.

Have an idea for a post?

Want us to find an answer to your question? Interested in becoming a contributor?Email us

‹ Home

September 28th, 2011

Photographer Jay Goodrich tells us about his upcoming workshop in Hilo, Hawaii

Posted by liveBooks

Photographer and writer Jay Goodrich’s work focuses on architecture, nature and adventure. In addition to writing and creating imagery he leads workshops and photo tours. Those who attend the workshop come away with a better understanding of photography and mastery of images, and they have a greater appreciation for the locations and peoples they have visited. His upcoming workshop takes place in Hilo, Hawaii November 5-12. Jay tells us about his workshops and his experience teaching them as well as attending them.


Melissa Dubasik: I’d love to get a little background on why you host workshops and what you hope others will get out of them?

Jay Goodrich: Teaching workshops just grew out of my love for photography. I wanted to share my experiences, my passion for this creative medium with others. In addition to that I think what is most important about my workshops is the communal experience. Everyone who is there is completely into photography and learning about photography, so it becomes not only a learning experience for the participants, but for myself as well.

I truly hope that all the people who attend walk away with a better knowledge about how to create a stronger image. I am somewhat of a gear head, but I really want people to understand that you only need your iPhone to be a creative photographer. Idea, concept, and composition first, how you record it to show the rest of the world is secondary. I do teach a lot of equipment and software based techniques as well because the era of the digital capture has opened up the boundaries…actually removed them completely.

MD: Is this workshop geared more towards being creative or improving one’s technical skills? Or both?

JG: I would say more emphasis on creating, but there is a lot of technology that gets talked about. I even teach software specific workshops on programs like Lightroom.

MD: What are some of the unexpected benefits one might get from attending one of your workshops?

JG: Traveling to amazing destinations and at times getting access to special places and locations. In our up-coming Hawaii trip, I have a friend who owns property there and he suggested that we stop by to photograph the stars over the lake of lava in his back yard one evening. I also try to focus on including luxury accommodations when possible. One of our previous trips to the Altiplano of Chile had us staying at an all inclusive five star spa. I try to give my clients a little something extra whenever I can. Even if it’s just a ride to the airport or a private critique of what they created after the workshop. I want to build relationships with my clients and I get really excited to watch them progress as photographers during the course of a workshop.


MD: What are the most important things for the attendees to realize when they participate in a workshop, to help them get the most of of the experience?

JG: I think they really need to understand, that it isn’t amazing everyday. There are days when sunrises don’t materialize. Weather changes. Miscommunications happen. Cars break down. People have gear troubles. We do our best to help everyone and fix all of the issues, but sometimes, it will just rain for a week straight. We will make the best out of it though. This leads to: they should also come with an open mind. Be open to a new experience and new people because everyone has a different perspective to offer.

MD: What differentiates this workshop from others?

JG: With this Hawaii workshop we are taking a little bit of a different approach. We are showing participants how we look for everything and anything while traveling. How our eyes are focused on multiple disciplines, multiple subjects, and ever changing light. This allows us to create a large portfolio of images, which in turn gives us a stronger market base, better coverage for a location, and makes us better photographers overall. If I just focused on photographing birds, I think I would have given up on photography a long time ago. It is the experience of what resides around the bend that keeps me going day in and day out. Focus on a great composition and it doesn’t matter what your subject is, you will walk away with a great image.


MD: Was attending workshops instrumental to help you become the photographer that you are now? If so, how did they do that?

JG: I have only attended two workshops in my life. One was taught by John Shaw about selling your work and the other was taught by my really close friend Art Wolfe. One sent me off in the professional direction and the other sent me off in the creative direction. Although, as I have grown my business over the years, I have been lucky to work with some of the top level pros in the industry and this has helped me realize what works and what doesn’t along the lines of instructing. I also have a wife who is a teacher, so she beats the knowledge of two masters degrees in education into me on a regular basis.

This has made me focus on smaller group sizes and on more client one-on-one time in the field. Typically, I never teach more than six individuals by myself and never more than ten when there are two of us. I also want to spend less time lecturing to participants and more time in the field showing them what works and what doesn’t work.


  1. September 28th, 2011 at 2:11 pm

    Run, Don't Walk into Your Job on Monday | jay goodrich photographer inc.

    […] a 25 image licensing deal, a feature article in a well know mountain biking magazine, and an interview with liveBooks. I have also received the contact info for an editor that I want to propose a story idea […]

  2. September 30th, 2011 at 10:36 am


    Beautiful photos!

  3. January 12th, 2012 at 2:52 pm

    les wollam

    Wowsers! those are two beautiful photographs. I esp. like the 2nd one.
    My main question is how you go about announcing workshops, getting people to sign up, etc.
    thanks, and keep up the great work
    Dallas Photographer Les Wollam

  4. January 14th, 2012 at 10:03 pm

    Douglas W. Palme@St. Louis Wedding Photographer

  5. February 1st, 2012 at 11:07 am


    Absolutely gorgeous images, wish I had known about the workshop, would have loved to attend.


  6. February 21st, 2012 at 11:58 am

    Melissa Dubasik

    Hi Doug – Jay will be hosting several more workshops this year. Check out his schedule

  7. March 6th, 2012 at 10:29 am

    les wollam

    how do you go about organizing workshops? do you visit local camera clubs, take ads out in papers and magazines, what? what advice would you give to a newcomer to organizing workshops? Maybe just local workshops to start with, then on to bigger things? how did you get started? any help would be appreciated


    les wollam

  8. March 14th, 2012 at 1:00 pm

    Jay Goodrich

    Hello Everyone,

    I wanted to thank you for all of the wonderful comments and answer a few of your questions. Organizing a workshop isn’t really a cut and dry marketing task. Once I have a location that I want to lead a group to, I need pricing to bring a group, this includes all of my costs and then PROFIT. Yes, I am running a business and if a workshop isn’t going to generate profit, I am not going to do it. If the workshop is to a location that I have been to then all of the research regarding the trip is complete, but if I have never been there then I have find local guides, local opportunities, etc. All of this organization takes time and I haven’t even begun to market it.

    I market through every avenue that I can find and afford. The more money my business makes, the more money I pour into marketing it. A lot of my clients come to me by word of mouth and are also photographers that I have met through friends and working with Art Wolfe. I do have a growing email list as well as a mission to partner with any company that is willing to share the benefits of working together. I do use social media, direct mail, and any other avenue that is photo related to help me expand my brand.

    I hope this helps.



  9. January 9th, 2013 at 6:53 pm


    […] a 25 image licensing deal, a feature article in a well know mountain biking magazine, and an interview with liveBooks. I have also received the contact info for an editor that I want to propose a story idea […]

  10. March 24th, 2014 at 4:41 pm

    Ahhhh, Mondays | JAY GOODRICH

    […] a 25 image licensing deal, a feature article in a well know mountain biking magazine, and an interview with liveBooks. I have also received the contact info for an editor that I want to propose a story idea […]

Leave a reply



Learn how to engage your audience and
build brand recognition across social
channels. Learn more...

Free eBook

Search Resolve



Pick your package. Pick your design.
No credit card required.

Start 14-day Free Trial
Compare packages