Comments on: Do you have a brand – or do you just have a logo?

By: Social Getworking Part 2 – The Missing Panelist « APA San Francisco

Social Getworking Part 2 – The Missing Panelist « APA San Francisco — Wed, 17 Aug 2011 16:42:49 +0000

[...] Selling, Start Connecting The resume is dead, the bio is king What is a brand? “Why” not “What” Press Releases for Bloggers Trust Agents (Trust Economies [...]

By: Hi, Social Media, nice to meet you | HEY MIKI

Hi, Social Media, nice to meet you | HEY MIKI — Wed, 20 Jul 2011 19:24:25 +0000

[...] What is a brand? “So what is a brand? A brand is a promise. It is whatever people think, feel, trust, and believe you, your business, or your product will give them if they buy from you. It exists inside people’s minds, out of your reach — yet it’s a big part of why they buy from you. [...]

By: Brand or Logo | Bradford Smith Photography

Brand or Logo | Bradford Smith Photography — Sun, 27 Jun 2010 04:21:18 +0000

[...] or Logo June 27, 2010 By Brad Leave a CommentBrand, or logo? Thoughts on the differences: Do you have a brand — or do you just have a logo? Filed Under: Notes Tagged With: Recommended ViewingAbout BradThis is the personal blog and [...]

By: Steve Coleman

Steve Coleman — Sat, 23 Jan 2010 01:38:53 +0000

Yep, however I would suggest that the best name is your name. read my second post here and put some thought to the questions I ask: http://blog.livebooks.com/2009/11/does-your-brand...

By: Speakerever

Speakerever — Sat, 02 Jan 2010 06:32:48 +0000

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By: Chris

Chris — Fri, 18 Dec 2009 19:58:20 +0000

Steve, will you help me pick a good name for my hobby soon to turn semi-commercial photo/video business?

By: Steve Coleman

Steve Coleman — Fri, 02 Oct 2009 02:50:04 +0000

Hi Tony,

You have asked a big question. I going to answer it in my next post on RESOLVE where I can give you a quality answer. That said, when your up against a lot of competitors, a strong brand is exactly what you need to standout from the pack and get noticed. A strong brand when it is well expressed will also communicate why you are different. Even though many of your competitors may be of equal talent, each of us has our own unique points of difference which we need to ‘capture’ and share with clients. A strong brand is also your opportunity to communicate things which may well be the same as your competitors, but to do so in a way that is more compelling and effective than your competitors.

Stay tuned…. cheers Steve

By: Tony

Tony — Tue, 29 Sep 2009 04:16:55 +0000

Steve,
How do I start to develop a brand when there are hundreds of equally talented photographers competing with me for the same jobs?

Tony

By: Steve Coleman

Steve Coleman — Sun, 27 Sep 2009 04:36:23 +0000

Frank yes, and you might be surprised at how many sophisticated marketing people don’t get it. That’s why so many brands look & feel the same. They focus on ‘look’ and decoration and fail to build on a strategy about why they are unique and different.

Here are a few great easy read books on Branding:

http://www.amazon.com/Brand-Glossary-Interbrand/dp/1403998094/ref=sr_1_1?ie=UTF8&s=books&qid=1254025944&sr=8-1

http://www.amazon.com/Brand-Gap-Expanded-Marty-Neumeier/dp/0321348109/ref=pd_sim_b_2

http://www.amazon.com/Positioning-Battle-Your-Mind-Anniversary/dp/0071359168/ref=sr_1_1?ie=UTF8&s=books&qid=1254026045&sr=1-1

By: Steve Coleman

Steve Coleman — Sun, 27 Sep 2009 04:04:58 +0000

Hi Lisa

That’s right, you don’t need a logo at all to have a strong brand. That said, it does help to have an identifying logo or Trade Mark.

Here is a photographer who has a very powerful brand yet has no logo. In fact, his web site has no real design at all to speak of. What’s more, he shoots high end fashion using nothing other than a cheap pocket sized digital camera. His name is Terry Richardson. What makes his brand so powerful is his unique and distinctive approach to photography. His uniqueness is the essence of his brand and this has helped him to ‘own’ a place in the minds of thousands of potential clients and photography buyers world wide. He stands out from the crowd and that is the sign of a strong healthy brand.

Here is his web site and some Youtube links:

http://www.terryrichardson.com

http://www.youtube.com/watch?v=rt5cJU1Phfc&feature=player_embedded

http://www.youtube.com/watch?v=k8i3VETLflk