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Click here to see the New York Times multimedia piece, “The Fallen.”

One of the great things about working as a radio documentary/features producer at the BBC Radio is that I was never expected to treat the audience like idiots. Instead, we were encouraged to have a journalistic vision for each program and to see that vision through.

Another thing we were never expected to do was slap music gratuitously over everything. In fact you knew that there were nine million listeners who were ready, willing, and able to rip you to shreds if you bludgeoned the art of radio with such an approach — which is just a long way of saying, “Why on earth are so many multimedia journalists and audio slideshow producers slapping music over everything?” Generally it shows a lack of confidence, either in the production process or the material. Either that or they don’t think the audience can handle something that is stripped down and real.

When we admire great web design we say its “clean.” Here’s my plea: Keep multimedia clean when you have powerful audio, powerful images, and you want your audience to do some thinking. Just like this awesome New York Times-produced piece built on Paul Fusco‘s legendary photos taken from the funeral train carrying the Robert F. Kennedy from New York to Washington.